In 2023, the houseReal estateThe market is still full of stories and uncertainties. Although some well-knownReal estate enterprisesThere have been ups and downs in the past, but their recent price reduction and selling move may give the futureReal estateThere are some revelations about where the market is headed. VankeWandaWeixingThese companies, which were once outstanding in the industry, continue to underestimate the houseReal estateThe real picture of the market. Let's take a look at what exactly causes them to make the wrong judgment.
VankeIt is a roomReal estateThe brightest pearl on the pagoda, it has maintained its leading position for decades. However, once stood at the pinnacle of the industryVankeRecently, I have to face the suspicion of thunderstorms. The face value of the bondSharply **、Yields soared, makeVankeBarely survived with the help and guarantee of many parties. Recently, howeverVankeIt has also started to sell at a sharp price reduction. For example, in Changsha,VankeForest ParkRoom ratesIt dropped by nearly 5,000 yuan;VankePuyue Bay andVankeThe ** of the Dachang project was reduced by 4,000 yuan;NantongVankeThe project is sold at a 7% discount**Sales remainder**. These price reductions show:VankeThe underestimation of the current property market may indicate a new roundRoom ratesof the beginning.
VankeThe misjudgment may stem from an overestimation of the peculiar phenomenon of "price increase destocking" over the past few years. This comes at the cost of overdrawing the futureRoom ratesDeceived all participants, including, developers, andBuying a houseHe who. They mistakenly believe that demand will continue to be strong and that the future is promising. However, the reality is that demand is no longer picking upDebtGradually expiration, they have to pay for their previous misjudgments. The markdown sell-off is just a correction to the error, but it can also mean itRoom ratesThe beginning of a new **.
Wandais a well-known oneReal estate enterprises, at the peak of the moment, encountered the crisis of almost bankruptcy. However, in the case of vigorously borrowing to sell assets,WandaSuccessfully brought back to life. However, under the pressure of heavy debt, they are facing a new dilemma. In order to copeDebtProblem, they are about to start a new round of assets**. WandaThe predicament once again illustrates the uncertainty of the current property market. ForWandaPerhaps their misjudgment lies in overestimating the speed of the market's recovery and the consumer'sBuying a houseEnthusiastic. Now, they have to use ** assets to alleviate their financial pressure.
WeixingIt may not be well known to the public, but it is a Zhejiang company that develops in Wuhu, Anhui ProvinceReal estate enterprises。InReal estateAfter 21 years of downturn, the industry has been in the marketWeixingIt was decided to expand significantly and expand to cities such as Hefei, Nanjing, and Wuhan. Nowadays,WeixingIt has successfully entered the list of the top 20 in terms of sales volume. Recently, however, they have also started to cut prices and rush to the front. For example, in Wuhan,WeixingThe sudden price reduction of the project by 4,000 yuan caused an uproar. And whereasRoom ratesSturdy Hefei,WeixingSell at 85% off. The act of these price reductions shows:WeixingIt also underestimates the severity of the current property market. Their rapid adjustment may also indicate a new round of developmentRoom ratesThe footsteps are coming.
WeixingThe misjudgment may lie in overestimating the growth potential of the market andBuying a housepurchasing power. InRoom ratesIn the case of high prices, the price reduction and selling is not only to cater to consumer demand, but also to ease inventory pressure and cope with market competition.
roomReal estateThe continued sluggishness of the market and the repeated thunderstorms have been demonstratedReal estate enterprisesMisjudgment of the market. The peculiar phenomenon of "price increases and destocking" in the past few years has deceived all participants in the form of overdrawing the future, making them mistakenly believe that demand will continue to be strong and the future is promising. However, the reality is that the fragile demand cannot be returnedBuying a houseConfidence has slipped,DebtWhen it expires, the time has come to pay for the wrong predictions of the past. VankeWandaWeixingetcReal estate enterprisesThe markdown sell-off is just their adjustment to the current market situation, but it could also signal a new roundRoom ratesof the beginning.
For the house of the futureReal estatemarket, we can no longer pin our hopes on short-term hype and false demand. Instead, we should pay more attention to the fundamentals of the market and housingReal estateLong-term implementation of regulatory policies. Only in this way can we build a stable and healthy houseReal estateThe market is vastBuying a houseandReal estate enterprisesProvide a sustainable environment. In addition, as:Buying a houseWe also need to be rational about market volatility andRoom ratesChange, do not blindly follow the trend, so as not to fall into risks and difficulties.