Create the first area of New Year s cuisine !Gao Yao presents Gao Gui New Year s dishes to the wo

Mondo Gastronomy Updated on 2024-01-31

In the Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing Gaoyao) Prefabricated Vegetable Industrial Park (hereinafter referred to as the "Gaoyao Prefabricated Vegetable Industrial Park"), the standardized assembly line operates efficiently, the neatly dressed operators work in an orderly manner, and the fresh and tender vegetables, fruits, fish and meat are made into a variety of prefabricated food products, and the convenient logistics transport them to all parts of the country and send them to the dining table ...... of thousands of households

As an important vegetable basket in the Greater Bay Area and even Guangdong Province, Gaoyao actively seizes the opportunity, plans and deploys, and takes the lead in building the "First District of New Year Cuisine" by virtue of its solid agricultural resource endowment and complete prefabricated vegetable industry chain.

High-end panorama.

Seize the opportunity to land the "New Year's vegetable economy" and seize the industrial highland.

On October 27, the first "New Year's Cuisine" leading enterprise symposium was held in Guangdong, and "prefabricated New Year's Cuisine" began to enter the public eye as an industry term, attracting widespread attention.

The concept of "prefabricated New Year's dishes" has undoubtedly injected new vitality into the development of prefabricated dishes. At the meeting, Yu Yigang, a professor at the School of Food Science and Engineering of South China University of Technology, believed that the charm of New Year's dishes lies in the culture of food and family, which achieves a taste feast and forms a cultural symbol.

The relevant person in charge of the Department of Agriculture and Rural Affairs further discussed the relationship between culture, prefabricated vegetables and the market, and pointed out that under the conditions of market economy, the commercial transformation of festivals will form a "festival economy". Once the product becomes the standard configuration of the festival economy, the material value of the product will derive emotional value and cultural value.

Chinese culture has a long history, broad and profound, and is an indelible national symbol and blood mark. In China's rich New Year's culture, a table of hot New Year's dishes can most resonate in the hearts of Chinese descendants, which is companionship, protection, and the beauty of family reunion.

Building a "New Year's vegetable economy" is the latest attempt to build a "12221" market system in Guangdong's agriculture, which aims to revitalize the upstream and downstream industries with supply-side reform and innovation, on the one hand, expand the market in the field of agricultural planting, and on the other hand, create demand and broaden profit space for storage, transportation and other service industries. Its essence is to use the "industrial pot" to fry the "agricultural rice", so that the primary, secondary and tertiary industries can be organically integrated at the New Year table.

Grasp the east wind of the "New Year's Vegetable Economy", Gaoyao took the lead in overall planning, and actively promoted the implementation of the "New Year's Cuisine Economy": held Gaoyao's "Top Ten Boutique Prefabricated Dishes" selection activities;Screening high-quality prefabricated food products that meet the meaning of New Year's dishes to create "a table of high-quality New Year's dishes";According to the cultural connotation of Gaogui New Year's cuisine, the design of high-end atmosphere and strong Chinese elements of the three major New Year's dishes gift box ......Gaoyao's "New Year's vegetable economy" is poised to take off.

At present, located in Gaoyao, the country's first prefabricated vegetable industrial park - Gaoyao prefabricated vegetable industrial park has begun to take shape, Hengxing aquatic products, Zhongye aquatic products, Zhenye aquatic products and other prefabricated vegetable enterprises have begun to expand the scale, promote research and development, innovation and other aspects of continuous efforts, the new aviation cold chain logistics and prefabricated vegetable production base project is also about to be completed.

Renderings of the Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing Gaoyao) Prefabricated Vegetable Industrial Park.

* The stage has been set up, and the corporate drama will be sung. Zhenye Aquatic Products, Hengxing Aquatic Products, Zhongye Aquatic Products, Shenghui Food, Mrs. Lun Health and a number of high-quality prefabricated food enterprises have responded, with "Gao Gui" as the feature, and have successively launched 12 prefabricated "New Year dishes" such as freshly stewed turtle soup, passion fruit Roche shrimp, grilled fish hot pot, salted fish braised eggplant pot, Gao Gui powder, Gao Gui wrapped in steaming, Gao Gui tea, Gao Gui wine, Gao Gui shrimp cake, Gao Gui pickles, spicy (five spices) soft-shelled turtle, and boutique Buddha jumping over the wall.

In this series of New Year's dishes, many of them use high-quality specialty cinnamon as auxiliary materials, realizing the perfect combination of traditional culture, regional culture and food.

Gaoyao Agricultural Investment Gao Gui Crispy Shrimp Product Diagram.

The outline is obvious. To create a strong industrial voice of "the first district of New Year's dishes", it quickly played in Gaoyao. The whole region is working at full speed to develop the "New Year's vegetable economy".

Accumulate steadily. The vegetables of the high year come naturally.

On November 22, in the "2023 Top 100 Prefabricated Vegetable Industry Bases" announced at the 2023 Food Prefabrication (Prefabricated Food) Industrial Base Ecological Conference, Zhaoqing Gaoyao ranked tenth on the list.

Top 15 on the list of the top 100 prefabricated food industry bases in 2023.

Gaoyao's unique endowment of agricultural resources and outstanding advantages and characteristic industries are strong supports for the development of the prefabricated vegetable industry. In 2022, the total output value of agriculture, forestry, animal husbandry and fishery in Gaoyao District will be 1807.3 billion yuan, accounting for a quarter of Zhaoqing City. Not only that, after years of layout planning, Gaoyao has become the core advantage of cinnamon, giant river prawn and silk miao rice, Gaoyao is the largest cinnamon base in the country, with a planting area of 600,000 acres, Gaoyao cinnamon is also known at home and abroad for its thick skin and meaty, good anti-epidemic performance, less pests and diseases, less cinnamon oil acrobatics, and high content of cinnamon, which is worthy of the name of "China's famous and excellent economic forest cinnamon hometown";The breeding area of giant river prawn is 120,000 mu, and the output and comprehensive output value account for about half of the countryThe rice planting area is more than 490,000 mu, and the annual output is 21750,000 tons, has achieved positive growth for four consecutive years.

Gaoyao also combines its own characteristics to create a brand of giant river prawn with Gaoyao's characteristics. In the process of the development of the giant river prawn industry, Gao Yao actively explores the symbiosis of giant river prawn and cinnamon trees. On September 23 this year, at the 2023 China Farmers' Harvest Festival and the 2nd Gaoyao Giant River Prawn Festival, Gaoyao District grandly released the "Gaogui Shrimp" brand IP and the technical specifications for the production of giant river prawn shrimp, further relying on local characteristics to polish the giant river prawn brand.

Gaoyao "Gao Gui Shrimp" brand IP

The development of the industry not only needs the right time and place, but also needs political communication and people.

In recent years, Gaoyao attaches great importance to the prefabricated food industry, whether it is from the cultivation and guidance of the main body of the industry, or from the perspective of industrial planning and control, Gaoyao has shown a long-term vision and overall deployment, which is also its confidence and confidence in "building the first area of New Year's cuisine".

In the process of promoting the quality and efficiency of the prefabricated food industry, Gao must cultivate market players in a solid and efficient manner. On the one hand, Gaoyao actively cultivates and guides local leading enterprises, and on the other hand, continuously improves the value of each social atom in the industrial chain. At present, there are 32 prefabricated food enterprises in Gaoda, among them, Hengxing Group, Chencun Food, Zhenye Aquatic Products, and Fujiad 4 enterprises have an output value of more than 100 million yuan, basically covering the aquatic product processing industry, meat and poultry processing industry, fruit and vegetable prefabricated dishes and condiment industry, group meals, nutritious and healthy food and local food development industry, cold chain logistics and other first-chain industries of the prefabricated food industry chain. At the same time, Gaoyao relies on the "Cantonese Cuisine Master" training base, "Cantonese Cuisine Master" master studio, universities, secondary vocational schools, and technical colleges to carry out professional personnel training in the fields of prefabricated food production, e-commerce live broadcast, marketing, logistics and distribution, and export customs declaration.

Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing Gaoyao) Prefabricated Vegetable Industrial Park Planning Map.

In order to ensure the safe and healthy development of the prefabricated food industry, Gao must adhere to the guidance of standards and keep the "safety line" of prefabricated food products. Gaoyao Bureau of Industry and Information Technology instructed local enterprises Zhaoqing Zhongye Aquatic Products to participate in the preparation of the Guangdong-Hong Kong-Macao Greater Bay Area Standard for Prefabricated Dishes "Sauerkraut Fish" and the "Sensory Evaluation Specification for Prefabricated Dishes" local standards for prefabricated dishes in Guangdong Province, and issued 7 group standards such as "Technical Regulations for the Breeding Quality and Quarantine of Gaoyao Giant Shrimp Seeds" and "Technical Regulations for Green Prevention and Control of Gaoyao Giant Giant Giant Shrimp Diseases". In the first half of 2023, 563 batches of edible agricultural products will be sampled in the agricultural production link of the Gaoyao Agriculture and Rural Bureau, with a pass rate of 100%.

Go with the flow. Create the "first area of New Year's cuisine"!

At the first "New Year's Cuisine" leading enterprise symposium, the relevant person in charge of the Department of Agriculture and Rural Affairs pointed out that the Mid-Autumn Festival has moon cakes, the Dragon Boat Festival has zongzi, and the Spring Festival has "New Year's dishes" It is a logical thing.

At present, the prefabricated vegetable industry, including the "New Year Fish Economy" and "New Year Vegetable Economy", is essentially using "industrial pots" to fry "agricultural rice", so that the primary, secondary and tertiary industries will eventually be integrated at the consumer end. According to the "Five-Year (2021-2025) Work Plan of the China Cuisine Association" (hereinafter referred to as the "Plan"), the current penetration rate of prefabricated dishes in China is only 10%-15%, while in developed countries such as the United States and Japan, the penetration rate of prefabricated dishes has exceeded 60%. By 2030, the penetration rate of prefabricated dishes in China will increase to 15% 20%, and the market size will reach 12 trillion yuan, the market prospect is broad.

High-level giant river prawn.

The relevant person in charge of the Agriculture and Rural Bureau of Gaoyao District said that Gaoyao has always adhered to the concept of industrialization and the thinking of the industrial chain to develop modern agriculture and promote the agricultural industry.

Second, the linkage development of the tertiary industry. For Gaoyao, the implementation of the "New Year's Vegetable Economy" is not only an intrinsic requirement for accurately subdividing the prefabricated vegetable track and producing a "multiplier effect" in a larger scope and territory;It is also a breakthrough attempt to make efficient use of the prefabricated vegetable industrial park and walk out of the broad road in the blue ocean of prefabricated vegetables.

To this end, Gaoyao said that it will continue to make efforts from the following three aspects, in order to open a way out in how to expand and strengthen the prefabricated food industry, how to refine and subdivide the prefabricated food category, and how to build the brand of prefabricated food products through the implementation of the "New Year's cuisine economy".

High-end panorama.

Strengthen technology research and development and improve standardized production procedures. On the one hand, we will explore Cantonese food recipes, establish a database of finished prefabricated dishes and related standards, and develop key processing technologies such as processing and preservation technology of prefabricated raw materials and semi-finished products, quality control and flavor control of prefabricated dishes, as well as prefabricated food equipment, packaging materials, and fresh-keeping logistics technologyOn the other hand, we will gradually formulate and improve a series of standards for prefabricated dishes from the field to the table, adhere to the requirements of the national standard, strictly control them, and ensure that the products sold in the domestic and foreign markets have the same production line and the same quality and standard.

Strengthen the popularization of science of "prefabricated New Year's dishes" to enhance consumer favorability. Through the construction of a publicity matrix, digging deep into the brand characteristics, etc., the use of the "Internet +" platform to carry out multi-media publicity and promotion, to publicize the construction of the "prefabricated New Year's dishes" industry to the masses, focusing on the integrated production of prefabricated dishes from the whole industry chain such as food procurement, food sorting, production, processing, packaging and cold chain logistics, so that consumers can fully understand the whole process of standardized manufacturing of prefabricated dishes including "prefabricated New Year's dishes".

Improve the big data system in the field of circulation and develop digital agriculture. Combined with digital agriculture big data, collect and analyze the purchase preferences of the main consumer force at the market end, change the traditional production concept, cater to the mainstream of market consumption tastes, and adjust product positioning in a timely manner. At the same time, we will continue to accelerate the construction of a big data system in the field of "prefabricated New Year's dishes" circulation, give full play to the advantages of new digital marketing, and help the products of Gaoyao Prefabricated Vegetable Industrial Park sell well all over the country and the world.

Southern Net's full ** reporter Hu Yiyun Zhang Zhiyu

Correspondent Chao Zhiming.

* Gaoyao District Bureau of Agriculture and Rural Affairs.

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