The dream of becoming a sports power pursues diversified development and progress, and China's dream of becoming a sports power mainly includes the all-round development of people under the guidance of MarxismThe all-round development of people under the guidance of the advanced ideology of the Communist Party of China;The Chinese dream of the great rejuvenation of the Chinese nation and the all-round development of people under the guidance of the "two centenary" goals;The all-round development of people under the self-confidence of traditional Chinese culture is led;The all-round development of people under the guidance of the Chinese dream and the dream of a strong country;The all-round development of people under the guidance of the core values of socialism;
The all-round development of people under the guidance of the thinking of "morality, intelligence, physical fitness, beauty, labor and innovation";Harmonious and innovative development thinking leads to the all-round development of people. The dream of becoming a sports power pursues diversified development and innovation, and the sharing and development of people under the guidance of the advanced ideology of the Communist Party of ChinaThe sharing and development of people under the self-confidence of Chinese traditional culture;The sharing and development of people under the guidance of the Chinese dream and the dream of a strong country.
Under the concept and practice of "sharing and development" advocated by the public sports service system, "sharing sports economy" has become an innovative thinking model for the education industry, which is not only a new direction for the future of China's sports industry, but also an important resource for innovation and development.
1. Thinking about the survival value of the sports industry.
1) "Sharing economy" helps national fitness.
As China enters the post-epidemic era, informatization in various economic fields has developed by leaps and bounds, especially the concept and practice of "sharing economy" advocated by the public sports service system, and a series of new forms of sports events such as cloud marathons have emerged, which have set a successful example for the continuous innovation of other sports industry economic forms.
The high-quality development of the sports industry needs to transform the concept and improve the quality of service from the essence of hematopoiesis. It is necessary to continuously improve the concept and degree of sharing, further promote the opening up and resource sharing of parks, communities, campuses, fitness clubs and other sports venues, and continuously improve the coverage, sharing quality and service quality of participating groups.
2) "Sharing economy" helps public sports services.
The concept of "sharing economy" advocated by the public sports service system and the practical perspective of the hybrid mode of online and offline integration of educational products and services have innovated and developed the thinking mode of the sports industry. "Sharing sports economy" is not to provide sports consumer goods for free, but to reduce the cost of participants and improve the utilization rate of resources under the guidance of the concept of "sharing economy".
The realization of sports resource sharing is an indispensable part of future social and economic development, social productivity innovation and social and cultural life.
3) "Sharing economy" helps sports.
It is highly feasible to promote the development of the concept and practice of "sharing economy" advocated by the public sports service system with the help of the advantages of university sports and cultural resources. First of all, the campus sports culture is relatively rich, and the awareness and demand of students to accept and participate in the "shared sports economy" are relatively strong
Secondly,The academic Xi and scientific research atmosphere of the university have the disciplinary advantages of strong theoretical research and practical skillsThird, the university has a large student base participating in physical education Xi and exercise, which is a natural large consumer marketFinally, the university has the corresponding sports resources, Internet management and academic Xi platform, and a relatively mature tutor team.
2. "Sharing" the new growth point of the sports industry.
1) "Sharing sports economy" helps social development.
The economic growth point of the sports industry market is mainly reflected in the sports consumption, sports tourism, sports performances, sports products, sports lottery, etc., and the total economic income has reached an average of 5 trillion to 10 trillion yuan per year in the past five years, accounting for about 5% of the total economic income of the entire domestic consumer economy.
With the continuous maturity of Internet technology, the research and development, promotion, service, and consumption of online sports products such as sports competition materials, sports fitness materials, sports fitness guidance and services, sports Xi training materials, sports smears, small sports equipment and sports clothing, etc., are becoming more and more frequent, and the proportion of people paying attention to and participating in them is getting higher and higher, and the content and form involved in the sports industry market are becoming more and more abundant.
2) "Sharing sports economy" helps reform and innovation.
1.Share the rich and diverse needs of the sports economy.
At present, many provinces and cities in China have widely implemented the construction of sports parks, fitness parks, ecological parks, sports and cultural towns and other social and public sharing places, and in many cities have also configured shared basketball, shared bicycles, shared fitness houses and other resources, which are innovative products in the era of "sharing economy".
From the perspective of the concept of shared development, China's sports market has gradually expanded, and sports consumption has gradually covered cities, villages and rural areas, which also reflects the important ways and contents of the development of social public sports services. The population base in rural areas is large, the pace of infrastructure construction is slow, and the supply and allocation of sports resources and services are relatively scarce. The development of rural shared sports economy industry is an important way to effectively solve the contradiction between the demand and supply of rural sports and fitness resources.
2.The sharing sports economy drives sports consumption.
The gradual realization of informatization, scientific and shared construction, management and development of large-scale and comprehensive sports venues is an important carrier of the scale and quality of a city's political, economic, people's livelihood and cultural development, and it is also an important means and way to promote the realization of China's national fitness plan strategy and sports resource sharing. The shared sports consumer goods provided by large-scale and comprehensive stadium areas can not only enhance the development of social environmental protection, but also create more good and shared fitness venues and resource space for people.
First, it is necessary to provide sufficient, abundant and diversified resources such as public sports venues, facility reserves, fitness services and sports consumptionSecond, it is necessary to regulate the needs of participants through the Internet sharing platform, and do a good job in the integration, use, optimization and evaluation of the resources of the shared stadiums that are open to operation, so as to create a good sports space and consumption environment for the majority of sports enthusiasts.
3.Sharing the sports economy and improving sports services.
The scale and number of sports facilities in colleges and universities are much richer than those in the surrounding communities and public places. Sports facilities and sports equipment in colleges and universities are mainly used for students' physical education, physical exercise, extracurricular activities and competitive training, and the use time is relatively concentrated, and the utilization rate is relatively low on weekends and winter and summer vacations.
If a part of the sports resources can be allocated to implement resource sharing, and the paid and low-profit operation mode is adopted to implement the shared sports economic model for the surrounding sports enthusiasts, residents and communities, it can not only improve the basic service function of sports resources in the urban public service system, but also achieve the win-win goal of sports resource sharing and sporting goods consumption profitability, and also drive the economic development of the sports industry and other service industries, which is also in line with the overall goal of "sharing economy". In China, sports centers, universities and communities in many cities have tried to adopt a semi-open "shared sports economy" management and service model to varying degrees.
Practice has proved that the "sharing sports economy" is worthy of in-depth promotion, popularization and development. Use Internet technology to establish a sports resource sharing platform in colleges and universities, and publicize and popularize interactive information such as national fitness knowledge, sports fitness knowledge, sports information consultation and guidance, stadium and sporting goods resource sharing, sports training and consumption through the first platformThe continuous growth and development of the "sharing sports economy" provides the material basis and realistic conditions for the majority of sports lovers and those who demand sports resources to grasp, select and match suitable physical exercise venues, time periods, preferential segments, resource needs, training needs and other information.
The "sharing sports economy" model is not only conducive to the development and reuse of sports resources, but also helps to promote the overall health quality of Chinese residents, the cultivation and practice of sports service talents, and the sharing of sports human resources.
4.The future of the "shared sports economy".
"Sharing sports economy" is an important content and indispensable part of China's sports industry. With the support of the Internet platform, the "sharing economy" has become a new business and sales model that has been tested and accepted by the market, and at this stage, Internet consumption has become a new trend of mass consumption, and it is also an opportunity for transformation and innovative development of the sports industry.
Based on the concept of "sharing economy", the core index of developing "sharing sports economy" is to maximize the exploration and improvement of the supply-side efficiency of sports resources, and balance the outstanding contradiction between sports demand and supply. In order to solve this contradiction, it is necessary to balance two outstanding problems:(1) How to realize the consumption mode and proportion of shared sports resources in combination with paid and unpaid;(2) How to balance and realize the economic form of maximizing the utilization rate of idle sports resources and sharing them.
Driven by the overall market of "sharing economy", the continuous development and innovation of cross-border sharing between sports and other industries, and the revitalization of idle sports resources are the future trends of the sports industry to realize the sharing economy. For example, shared bicycles participate in national fitness activities and carry out various free or preferential activities in different time periodsContinuous R&D and manufacturing of shared fitness equipment and sports intelligent products with high technical content on the market;All kinds of news**, including well-known live broadcast platforms, which can enable live broadcasts of sports content related to sports technology or sports knowledge, etc.
3. Development strategy of sports industry in the era of "sharing economy".
1) Improve the shared utilization rate of sports facilities.
First of all, establish and improve the sharing platform of sports facilities. Through the establishment of an online platform or the establishment of an offline cooperation mechanism, all kinds of sports facilities can be integrated and provided to all sectors of society. The platform can provide services such as reservation, rental, and sharing, providing users with a more convenient and efficient experience of using sports facilities.
Second, strengthen publicity and promotion. Improve the shared utilization rate of sports facilities through marketing means. Through online and offline promotional activities, users can be introduced to the functions and advantages of the platform, and encouraged to actively use shared sports facilities. At the same time, it can cooperate with community organizations, schools, enterprises, etc., to carry out promotion activities of shared sports facilities, and attract more people to join the ranks of shared sports.
Thirdly, improve the payment method for the sharing of sports facilities. Electronic payment, membership system and other methods can be introduced to improve the convenience and flexibility of payment. Through online payment or membership card payment, users can use sports facilities more conveniently, thereby increasing the sharing utilization rate. In addition, strengthen training and mentoring. In order to improve the shared utilization of sports facilities, relevant training and mentoring activities can be carried out. By teaching user skills and safety knowledge, improve users' ability to use and enhance their confidence. At the same time, it can also train the managers of shared sports facilities to improve their service awareness and management ability, and improve the shared utilization rate of facilities.
Finally, we need to strengthen cooperation and shared development. It can establish cooperative relations with relevant departments, institutions, enterprises, etc., and jointly promote the improvement of the shared utilization rate of sports facilities. Through resource sharing and information sharing, we will improve the efficiency of utilization and strengthen the depth and breadth of cooperation.
IV. Concluding remarks.
The continuous penetration of the Internet into the economic field has promoted the emergence of a new economic model "sharing economy", and the public sports service system is an innovative model and platform suitable for China's national conditions to realize the "sharing sports economy". The construction and operation of the public sports service system promotes the further expansion of China's sports industry and the development and growth of sports economic space.