Fast Technology reported on January 9 that Dongfeng Honda released its annual sales data for 2023 - the cumulative terminal sales of the whole year exceeded 610,000 units, and the annual export vehicles (CR-V E: PHEV E:HEV, E: NS1) were 18,695.
It is worth noting that public data shows that Dongfeng Honda has begun to decline in 2021 after reaching a sales peak of 800,000 units in 2020.
Its sales in 2021 exceeded 790,000 units;65 in 202220,000 units;In 2023, it will be 610,000 units, and it has been sold for three consecutive years**.
In terms of specific models, the cumulative sales of Dongfeng Honda CR-V in 2023 will be 213515 units, and the cumulative annual terminal sales of the Civic will be 177721 units, and the two models are the core models of Dongfeng Honda, with the total sales accounting for 64% of Dongfeng Honda Group's sales.
Among other models, the cumulative sales of XR-V terminals were 55,995 units, the cumulative sales of HR-V were 32,963 units, the cumulative sales of the all-new Yingshipai were 56,981 units, and the cumulative sales of Elysian were 30,197 units.
This also shows that Dongfeng Honda is currently too dependent on CR-V and Civic, the two popular models, but in the domestic market, these two cars are all models dominated by fuel vehicles, and there is no obvious advantage in product power, configuration and ** level of domestic new energy, and it is not surprising that sales are low.
In addition, according to the sales data released by Honda China, the cumulative sales volume for the whole year of 2023 will be 1234181 units, a year-on-year decrease of more than 10%, and Japanese cars have begun to decline in the Chinese auto market.