In 2023, the global TV market will remain relatively sluggish, and according to TrendForce, TV shipments are expected to decline to 19.7 billion units, a year-on-year decrease of 21%, the reason for this trend is mainly due to changes in consumer Xi habits and uncertain economic prospects. In terms of manufacturer sales, Samsung still ranks first, but its annual shipments are only 36.3 million units, a year-on-year increase of 98%, and the market share decreased by 12 percentage points to only 185%；Domestic TVs performed relatively strongly, ranking second and third were Hisense and TCL, whose shipments were 27 million and 26.2 million units, respectively, an annual increase of 124% and 163%。This was followed by LG, and Sony TV did not make it into the top four.
Although Sony TV's reputation in China has been very good,It is also synonymous with high-end TV,But Sony TV's ** is relatively high,It can't be described as a cost-effective product,And in the face of the encirclement of domestic TV,Sony also seems powerless,But if you want to change the status quo of sluggish sales,Only by making adjustments in ** can we get more consumer attention。 For example, during this year's double 12,Sony's sales crown high-end TV series-X91L series ushered in a large decline as a whole,85X91L from 17999 yuan to 13999 yuan,75X91L from 13999 yuan to 9999 yuan,The reductions are all 4000 yuan,In this regard, some netizens left a message saying,Sony"Show your hole cards。
From the configuration point of view,SonyX91L series belongs to the X91K series of upgraded models,It is more than this yearX90L series has one more BR**IA camera and 32GB body storage,It is worth mentioning that,For now**As far as the ** is concerned,X91L series**Same as X90L,Sony focuses on the X91L series。 SonyX91L series is equipped with a 120Hz high-brush VA soft screen, supports 120FPS motion compensation, A73 processor, 4GB+64GB memory combination, supports 4 HDMI interfaces, including two full-blooded versions of HDMI 21 interface. It's worth mentioning that it also has a new game booster, which can bring a better gaming experience.
SonyX91L series is equipped with a full array of light control partitions,The number of partitions is increased by 60% compared with the previous generation,The peak brightness is about 1300nits,Image quality adjustment is driven by XR cognitive chip,A new generation of image quality chip optimization algorithm,It can make the picture more natural and transparent through cross-data analysis and cognitive intelligence algorithms。
In terms of sound layout, a bi-amplified system is used, which can simulate 51.2Virtual surround sound channel,Finally, the br**ia camera can unlock**chat,Fitness and children's viewing distance problems,In general,If you like Sony's high-end picture quality,Then the X91L series can be satisfied,Interested partners,You can click the link below to enter Sony Jingdong's self-operated *** view。
That's the end of this issue about Sony TV,Thank you for your reference,See you in the next issue。
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