Follow Chinese medicine bloggers to learn health, check in and practice Baduanjin, and buy health products online ......Nowadays, with the popularization of traditional Chinese medicine culture, many young people are becoming more and more interested in traditional Chinese medicine health preservation.
Passionate about traditional Chinese medicine and health preservation.
Gua sha into the experience project TOP1
Before I could say anything, the volunteers could tell something was wrong with my body from my pulse. "A pulse diagnosis experience made Wang Xi, a sophomore at Beijing Jiaotong University, refresh his understanding of Chinese medicine.
A few weeks ago, at the "Chinese Medicine Culture on Campus" event held by the school, volunteers from Beijing University of Chinese Medicine accurately judged Wang Xi's health status through pulse diagnosis alone, which surprised her, "I didn't expect the pulse diagnosis to be so accurate before!"During the experience, the volunteers not only popularized the knowledge of Chinese medicine culture to her, but also gave some daily health advice for her physical condition.
Source: Visual China.
Huo Juntong, a student majoring in traditional Chinese medicine at Beijing University of Chinese Medicine, found that many young people around him now have the awareness of traditional Chinese medicine health preservation. He noticed that many young people have begun to soak some medicinal herbs such as wolfberry and angelica in water to drink, "including some of my non-Chinese medicine students, who will now also try to use medicinal herbs to make chicken soup and drink." ”
Recently, a survey of 1,000 respondents conducted by China Youth Daily showed that 743% of the young people surveyed felt that they had a sense of TCM health preservation. Specifically, gua sha is the most popular TCM health care item, with 45Seven percent of the young people surveyed had tried.
An Jin, a post-95 generation from Shanxi, remembers a gua sha experience when he was in school, "The day after scraping was very painful, and I had a fever because I didn't pay attention to keeping warm." Although the first gua sha experience was not so pleasant, after work, Anjin still formed a sense of Chinese medicine health preservation, in addition to usually going to massage, she also Xi learned a set of facial massage techniques, at home with a facial gua sha stick for acupressure massage.
In addition to gua sha, there are 451% of the youth surveyed have tried cupping, 409% of the young people surveyed have experienced pulse diagnosis, moxibustion (38.).7%), Tuina (37.).6%), drink traditional Chinese medicine (327%), etc., are also the TCM health preservation methods that the interviewed young people have experienced more. It can be seen that more and more young people have begun to pay attention to health management, and various traditional Chinese medicine health concepts and concepts are also recognized by young people.
Source: Visual China.
Blend young life.
"New Chinese health preservation" is in vogue.
At present, young people generally have unhealthy diets and irregular work and rest, which leads to various sub-health problems and even diseases. Many post-00s self-deprecating are "crispy college students". According to the "2022 National TCM Health Index Research Report", in terms of age groups, the proportion of post-90s generations in a state of disease is the highest, reaching 386%。Anxiety, exhaustion, irritability, obesity, hair loss, palpitations and other troubles have prompted people to pay more attention to their physical conditions and actively seek health regimens.
Due to the high pressure of work and the fast pace of life, many young people are unable to strictly follow the concept of traditional Chinese medicine to live and eat well. As a result, the concept of "new Chinese health preservation" began to emerge, that is, on the basis of traditional Chinese medicine health preservation theory, integrating the life Xi habits of contemporary young people, and allowing young people to achieve self-care in a more convenient and flexible way.
Source: Visual China.
This year, first of all, Baduanjin became popular and became one of the most popular sports methods in summer, and "dog days to sun the back" and "dog stickers" have also appeared on the hot search. Immediately afterwards, the "Chinese medicine sour plum soup" defeated milk tea and set off the trend of traditional Chinese medicine health drinks, and the "Huoxiang Zhengqi Water" foot soaking method was once popular on the Internet, and the momentum of health preservation and rejuvenation became more and more obvious.
Moxibustion instruments, health tea, dampness dissipation stickers, foot soaking buckets and other health artifacts have become common items in the shopping lists of many young people. The "punk health" of "beer with wolfberry" and "codonopsis in a cola cup" has become a thing of the past, and the concept of "health" is being deconstructed and reshaped.
On the basis of traditional Chinese health preservation methods, the "new Chinese health preservation" method that integrates the Xi life habits of modern people has become a trend pursued by young people.
Traditional Chinese medicine has never faded out of the public eye, and it is inseparable from the inheritance and promotion of traditional Chinese medicine culture by relevant departments.
First, the concept of conforming to nature is rooted in the hearts of Chinese people. Traditional Chinese medicine has strong cultural attributes, and its health culture has always had a strong guiding significance for the lifestyle of Chinese. Some Chinese medicine experts said that the "new Chinese health preservation" can circle fans among young people, and to a certain extent, promote more and more people to pay attention to traditional Chinese medicine, which is conducive to the inheritance and development of excellent traditional Chinese culture, and is also beneficial to improving the health quality of the whole people, which is a good thing.
Source: Visual China.
The health trend has given rise to new consumption.
Is your regimen reliable?
According to the "Generation Z Nutrition Consumption Trend Report" released by Xinhuanet, young people aged 18-35 are enthusiastic about health preservation, even surpassing middle-aged and elderly people, becoming the main force in the health care market, accounting for 83 percent of the health care consumer group7%。
During this year's "Double 11", the "Chinese medicine health fever" among young people has turned into strong purchasing power, and the health consumer market has become an important growth engine. In just 10 minutes after the launch of JD Health's "Double 11", the turnover of knee physiotherapy instruments increased by more than 4 times year-on-year, and the turnover of traditional Chinese medicine health care products, including moxibustion, plasters, and foot bath bags, increased by more than 3 percent year-on-year5 times. Within one hour of the pre-sale of Tmall's "Double 11", the transaction volume of nutritional tonic products achieved triple-digit growth, and bird's nest, ginseng, Ganoderma lucidum, and cordyceps sinensis became the "four King Kongs" of nourishment.
Under the new consumption spawned by the health care tide, we also see that some health products are often reduced to "IQ tax", and all kinds of "chicken ribs" and even harmful products with the gimmick of "health care" appear in the market to confuse consumers. Some consumers also said that buying supplements and health products is sometimes a psychological comfort to alleviate health anxiety.
Source: Visual China.
In addition, it is difficult to distinguish the true and false knowledge of traditional Chinese medicine obtained from the Internet, which is also easy for young people to fall into health misunderstandings. The Internet platform is filled with a large number of traditional Chinese medicine health knowledge with uneven content, and there are also many "health bloggers" on various social platforms, which are becoming an important part of young people's access to traditional Chinese medicine knowledge. According to a survey by China Youth Daily, 519% of the young people surveyed will choose to learn through social platforms, which is the most important way for young people to obtain TCM health knowledge.
The culture of traditional Chinese medicine is broad and profound, and it is difficult for ordinary people to learn it thoroughly. Tao Sheng, a third-year student at the School of Science of Beijing Jiaotong University, said that although he usually learns about traditional Chinese medicine health knowledge on the Internet, he feels that it is difficult to distinguish the authenticity of a lot of information.
Fan Su, deputy director of the Characteristic Diagnosis and Treatment Center of Wangjing Hospital of the China Academy of Chinese Medical Sciences, said that the level of online Chinese medicine health knowledge is uneven, some are professional Chinese medicine practitioners, and some are corporate marketing accounts. Many people have read some popular knowledge of traditional Chinese medicine on the Internet, but they have not figured out their physique, so they give themselves medicine. However, the core of traditional Chinese medicine is still "dialectical treatment", and it is necessary to prescribe the right medicine.
Poster News Xi Editor Song Yu Comprehensive China Youth Daily, Volkswagen **, Qilu One Point, Global Network, etc.).