Eat something good today, right?
The first thing that comes to mind is definitely hot pot
Hot pot can be said to be loved by everyone, but recentlyI suddenly found that I suddenly "couldn't afford to eat" hot pot.
A netizen posted that eating hot pot is getting more and more expensive. Click into a hot pot restaurant and find that the bottom of the pot accounts for the majority of the 195 yuan double **, and the basic cost is 82 yuan.
Now the hot pot base will cost 68 yuan. Dishes and napkins cost up to 14. can't help but make people doubt life: the "threshold" for eating hot pot is getting higher and higher.
Many people have also noticed that the ingredients for hot pot are also expensiveI feel like I can't eat a few bites, and I don't care about being full at all.
A reporter contacted the staff of the store to inquire about the situation, and the staff did not explain much. Everyone speculated that it may also be that the cost of the store is too high, so *** will not be very affordable.
In fact, there are not many such cases, and as soon as the "sky-high hot pot base" came out, everyone felt the same and shared their hot pot experience.
Now a lot of hot pot base has exceeded our imagination, and there are many hot pot base ** generally in our memory is still less than thirty or forty impressions. But the reality is that many pot bottoms are already two or three times as old as before.
Now not only butter hot pot, in order to increase the customer's hunting psychology and health requirements, there are also fish maw chicken pot bottoms, pickled pepper fish pot bottoms, etc., these materials can obviously see that its materials are more expensive, and there will be demand for higher ones.
If you order a hot pot restaurant at random, the basic costs such as hot pot base are relatively high. The most popular hot pot restaurant Haidilao is the same, the cost of going to Haidilao to order a better hot pot base is also 180, some netizens complain that the current hot pot base ** is prohibitive, find a hot pot restaurant in Sichuan to eat casually, and it is only more than 200 to eat.
The news that "hot pot base is getting more and more expensive" made the merchant feel very aggrieved, at the beginning, the insiders also stood up to avenge their grievances, and there is a reason why the hot pot base is expensive.
They are serious about making base materials, and the cost is too high to be reduced**. At the bottom of a red oil pot, you need to put 2 or 3 catties of red oil, and the cost will be directly increased. In order to show that he is genuine, the store manager uses the big red list to list his materials one by one, so that the customers who come to the store can understand.
The cost of the red oil at the bottom of the classic Red Bull pot will reach 40 yuan, and the rest of the materials are very clear. It is indeed a real 76$2. But there are many stores where all pot bases are the sameOther tomato pot bottoms or mushroom soups, etc., are the same as the ** at the bottom of the red oil pot, which must be difficult for many people to accept.
Sometimes you have to think about the store you're going to. There are many large chain hot pot restaurants that focus on service and word of mouth. Not all hot pot restaurants are suitable for "sky-high prices". Without delicious taste and good decoration, rashly ** is an overestimation of oneself.
Service and word-of-mouth allow us to accept higher **,And the general hot pot restaurant should also benchmark the ** of large or authentic hot pot restaurants, and it is not advisable for the master to blindly follow the trend**.
There are still a lot of ** hot pot restaurants that are relatively close to the people, but we just need to inquire. Choose a hot pot restaurant according to your own needs, and the hot pot assassin will not hurt us.
In recent years, the ** of hot pot has become higher and higherThe most fundamental reason is that the cost of hot pot is **
First of all, the most important thing is that rent, utilities account for a large proportion of the current rent, coupled with the rise in labor costs, many hot pot restaurants will not make money if they only have gross profits.
Secondly, the market competition of hot pot restaurants has increased. Hot pot restaurants can be said to be all over the city, and there are still hot pot restaurants next to hot pot restaurants, and there is no such a big market that can be monopolized, and the daily profit will not go up.
Then, the cost of silence in hot pot restaurants is also high, and the seasonality of hot pot is strong. In summer, the hot pot restaurant opens directly to the evening, and it can be more atmospheric at night, and the hot sun during the day makes people not have much idea about hot pot at all. The hot pot restaurant does not have a good air conditioner, which can directly intercept a very large number of customers.
Finally, I have to mention that people's requirements for hot pot restaurants are getting higher and higherIf there is no good quality, there can be no sustainable good business, but good quality means that the best quality, each hot pot restaurant is improving its own taste quality, and the ingredients will have an authentic taste, so the rise of hot pot base can be seen.
Haidilao can stand out among the hot pot restaurants, with a market value of over 100 billion, and what is different about its successful listing?
The first is the power of the brand, Haidilao has formed an excellent product image. When it comes to Haidilao, you can think of the best quality, service all the time, happy birthday songs and so on.
Recently, it has become popular all over the Internet again with "subject three", and Haidilao is full every day, and there are many customers who go and want to go.
It is said that Haidilao is very expensive, why do people still want to go. First of all, Haidilao's service is liked by many people, and many times this "customer is God's feeling" is difficult to feel, and many stores still bully customers, so people are willing to spend more money to experience this kind of Haidilao that can make the best service.
Haidilao can also be close to the people. Haidilao has preferential activities for college students, which directly forms consumption Xi habits on young people who have no spending powerOccupy the young market in advance and increase the attendance at irregular meal times.
The specific content of Haidilao's college student discount is only during the college period, with ID card binding or student ID card can directly enjoy the discount, after the discount, students can also eat in Haidilao a few more times, after ten o'clock Haidilao can also be popular, Haidilao's entire sales will increase a lot.
Haidilao has had nail art activities at the very beginning, and many stores can do it. This cost is very low, but it is very attractive to many womenThis greatly increases the reason for going to Haidilao, maybe girls who love beauty will think of Haidilao when they see that their nails are not good-looking or want to repair them, and they don't have to spend money to make nails and eat a beautiful hot pot.
Finally, Haidilao has a lot of products and the quality is very good. There are many things you want to eat, and there are many small ingredients that you want, so it is really rare to meet the needs of most people.
Not only Haidilao, Xiabu Xiabu is a private enterprise, which was successfully listed in just over 2 years. Relying on one person, one pot and ultra-high cost performance, many young people have realized the freedom of hot pot. Xiabu Xiabu found that there is a large consumer market for single hot pot, and the main "one-person hot pot" has attracted a large number of people who want to eat hot pot but only have themselves.
With the development and listing of Xiabu Xiabu in recent yearsIn order to make greater profits, Xiabu Xiabu began to increase the number of double and four-person tables, and ** also gradually increased.
Hot pot restaurants have been opened one by one, and several hot pot restaurants have been successfully listedProve that the ** pot shop can definitely make moneyOtherwise, there wouldn't be so many people flocking to it.
Many dishes have a lot of moisture, with only one layer of thin slices of meat, and the rest is all iceAnd the whole look will be used over and over again. A few pieces of meat and a few shrimp slides are generally worth about 50 yuan, and a simple meatball platter costs yuan. Now it's all Xi to it.
Now many ** must bring tofu, pig blood, tofu roll three-piece set, just to cover up,It seems that there are a lot of dishes that are enough to eat, and there are even more direct "rotten" ones, which are clearly not full, so that you can order a bunch of them after ordering.
In fact, there are already a lot of semi-finished hot pot base materials circulating in the marketTherefore, some hot pot bases are too "exaggerated", and a large part of the hot pot restaurants sell very expensive bases, and some people just like that unique taste. There are many people who say that the hot pot base in Sichuan and Chongqing is not too expensive, and it is delicious and affordable.
There are too many audiences for returning to the pot base, and there are few people who don't like to eat hot pot, basically they like to make appointments to hot pot restaurants for dinners and dates. No matter when the hot pot will never go out of style, this is something that many catering categories can't match.
No matter how expensive the base material is, as long as it is really worth paying for, it will be very profitable, no matter how cheap the base material is, no one will pay for it if the quality is not good. Sincerity is the only nirvana, the season of eating hot pot has arrived, and I hope that everyone who loves hot pot can eat hot pot to the satisfaction of it.
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