On December 18, the 27th 12.18 Wuliangye Consultation, Co-construction and Sharing Conference was held in Yibin, the wine capital of China. More than 1,000 dealers, more than 50 investors and more than 100 ** gathered together to participate in the event. The highlight of this year is still "harmony", but compared with last year's "integrity and innovation", it has extended a new connotation, and "working together in the same direction" emphasizes the harmony and beauty of external cohesion.
Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.) Co., Ltd., not only affirmed the fruitful results of Wuliangye's work in the past year, but also clearly proposed that the marketing policy in 2024 will focus on enhancing brand value, continue to strengthen quality brands, consumer cultivation, and channel profits, and promote the acceleration of the reasonable return to brand value.
From the perspective of the new marketing policy, Wuliangye attaches great importance to the interests of channel manufacturers, strengthens the integration of manufacturers, and always follows the original intention of extensive consultation, joint construction and sharing that Wuliangye has always advocated. This is also a fundamental measure for the basic ecology of Wuliangye to be more healthy and stable.
Hold high the banner of "strong fragrance of a great country" and hand in the answer sheet for high-quality development in 2023.
2023 is a year full of changes and challenges. Focusing on the four main directions of product excellence, outstanding brand, leading innovation and modern governance determined by the "12.18 Conference" last year, Wuliangye has made precise efforts, and worked with the majority of dealers and partners to work hard and do good work, and the work has achieved fruitful results, and the development of the enterprise has reached a new level.
The product matrix is rich, the technology has achieved new achievements, and the multiplication project has been accelerated. In terms of capacity construction, the Wuliangye multiplication project is progressing in an orderly manner, and the first phase of the 100,000-ton ecological liquor project of 20,000 tons is about to be completed and put into operationThe quality support has been continuously enhanced, Liu Ming and Cao Hongying were awarded the "China Brewing Masters", the only one in the industry to be shortlisted for the nomination award of the 5th China Quality Award, and won the 2023 National Quality Benchmark. Wuliangye closely followed the 1+3 products and developed 18 cultural liquors throughout the year, and the product matrix continued to be enriched. In June this year, the "Wuliang Herbal Liquor" developed by Wuliangye Xianlin Ecological Company was successfully listed, and the category layout was further improved.
Wuliangye carries the flag of "Great Country Strong Fragrance", which is not only a demonstration of the strength of the model of strong fragrance and the leading position of the industry, but also truly realizes the harmonious unity of material and spirit, quality and culture, tradition and innovation.
1. Deep integration.
Carry forward the culture of harmony and beauty, and brew a better life. Wuliangye injects the ecological concept of the unity of nature and man, the pursuit of the ultimate quality concept, the ingenuity concept of excellence, the development concept of integrity and innovation, and the values of moderation and harmony into the value logic system of "Hemei Wuliang" to shape the world's famous liquor.
At the same time, in accordance with the five-in-one development path of "ecology, quality, culture, digital, and sunshine", Wuliangye has achieved both internal and external cultivation of green, low-carbon and ecological development, and has achieved fruitful results, such as focusing on improving the ESG management level of enterprises, winning the 2023 ESG best practice case of the Association of Listed Companies and the best practice case of the board of directors, and being selected as the national 2023 excellent case of carbon peak and carbon neutral green development, and the excellent case of the United Nations 2023 Sustainable Development Goals Summit. China International Trade in Services (CIFTIS) green development service demonstration case and people's "Belt and Road" construction case.
Promote the return of brand value and build the future together with dealers.
High-quality development is reflected in business performance. A few days ago, the third quarterly report released by Wuliangye showed that the operating income and net profit attributable to shareholders in the first three quarters were 6253.6 billion and 2283.3 billion yuan, an increase of 12 percent year-on-year11% and 1424%, maintaining a double-digit growth trend.
In the market environment of weak consumption recovery, it is not easy for Wuliangye to achieve the above results. In addition to maintaining a steady growth trend in performance, Wuliangye's cash flow also remained abundant. In the first three quarters, Wuliangye's net cash flow from operating activities was 2238.9 billion yuan, a year-on-year increase of 10758%。
At this year's December 18 conference, Wuliangye injected another "heart booster" into the channel. Wuliangye said that it will take the opportunity to appropriately adjust the ex-factory price of the eighth generation Wuliangye, and make efforts to do a good job in the overall planning of the relationship between quantity and price, product-oriented market operation, differentiated product and cultural wine development, value mining of old wine, and marketing process assessment and incentives.
Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.).
Zeng Congqin said that Wuliangye has always advocated "seeking profits and benefits from the market", insisting on "icing on the cake for excellent businesses", and advocating "hematopoiesis as the mainstay, supplemented by blood transfusion". Wuliangye will improve the product system, help dealers improve profitability, and will also help dealers expand market share and improve profitability.
At the meeting, it was also proposed that Wuliangye will give incentives to the marketing process of the eighth generation of Wuliangye dealers in addition to the regular assessment and rewards, aiming to help dealers strengthen market construction and effectively respond to market changes. This not only reassures dealers, but also adds confidence to the industry.
In 2023, the number of newly developed dealers in Wuliangye's traditional channels will reach 110, and the number of new core terminals will reach 260,000. At the same time, Wuliangye and distributors have jointly formulated "ten measures" and "three agreements" for high-quality marketing, and the development trend of the eighth generation of Wuliangye has been further consolidated, promoting the continuous improvement of terminal sales.
Merchants ** and other brokerages judge that rich reward assessments will accelerate the repair of channel confidence. As a result, when the marketing season of Yuanchun is coming, Wuliangye's achievements are worth looking forward to.
Condense cultural connotation and lead the internationalization of the industry.
Wine is an important carrier of human culture and a carrier of history. If the mellow fragrance and freshness are its outward bones, then the profound culture is its introverted soul.
As a typical representative and well-deserved leader of Chinese liquor, Wuliangye is also a microcosm of traditional Chinese culture, shouldering the mission of inheriting the thousand-year-old Chinese civilization internally and the important task of exporting Chinese culture externally.
From Chongbi wine in the Tang Dynasty, to Yao Zixue Qu in the Song Dynasty, to the miscellaneous grain wine in the early Ming Dynasty, and then to the official name in 1909, Wuliangye is not only the culmination of China's "harmony and beauty" culture, but also a model of famous wine for cultural inheritance.
In recent years, Wuliangye has closely followed the construction of "Cultural Wuliangye", dug deep into the connotation of brand culture, established the brand proposition of "Great Country Strong Fragrance, Harmony Wuliang, and Chinese Wine King", and strived to create Harmony cultural IP activities such as "Harmony Global Tour" and "Harmony Culture Festival", and joined hands with CCTV, the Forbidden City, Southern Weekend, etc. to create "Beauty and Beauty", "New Forbidden City" and "Courtesy!".China" and other top cultural IPs, taking on the important role of inheritors, practitioners and promoters of traditional culture.
When the internationalization of enterprises has become an inevitable trend of the times, "going out" has become a new increment in the pursuit of Chinese liquor, especially famous liquor. This means that the "going out" of liquor is actually a kind of cultural "going out", and the "going out" of famous liquor actually maximizes the promotion of more excellent cultures with Chinese characteristics, embodying Chinese spirit and containing Chinese wisdom to the world. Wuliangye's internationalization road is one of the models.
As a typical representative of national brands and a leading enterprise in the industry, Wuliangye continues to integrate into international high-end platforms such as the Boao Forum for Asia, the International Import Expo, APEC, the World Expo, the ASEAN Expo, and the Chain Expo, and explores more ways to express the value of harmony. While conveying more Chinese wine culture to the world, Wuliangye's concept of "harmony and symbiosis, beauty and commonality" is also accompanied by the inheritance and innovation of the brand, quietly infiltrating the Chinese people's understanding of harmony and happiness.
Culture is the most enduring and deep driving force, and brand is the most intuitive achievement. Especially this year, Wuliangye's brand reputation and international influence have been rising, and it has won the top of many brand lists, such as Wuliangye with 302The brand value of 900 million US dollars was selected as one of the "Top 500 Global Brands in 2023", ranking 59th, and the brand strength rating reached the highest level of AAA+ in the world;to 302The brand value of 9 billion US dollars was selected into the "2023 Global Spirits Brand Value Top 50 Ranking", ranking second;to 4083The brand value of 6.5 billion yuan was selected into the 2023 "China's 500 Most Valuable Brands", ranking 15th, and was awarded the best performing brand in 2023.
As Zeng Congqin said at the meeting, Wuliangye will be guided by Chinese-style modernization, with the goal of realizing the people's yearning for a better life, and in accordance with the general idea of "stressing politics, grasping development, benefiting people's livelihood, ensuring safety, and creating first-class", adhere to quality-based, culture-casting, upright and innovative, work hard and move forward bravely, and accelerate the construction of a world-class liquor enterprise with excellent products, outstanding brands, leading innovation and modern governance.
Disclaimer: This article is promotional information, does not represent the views of this website, if there is a violation or you believe that the content of the page violates your rights and interests, please contact us, we will deal with it in a timely manner.