At the moment when "involution" is becoming more and more intense, boredom, anxiety, and irritability are wrapped in everyone who lives seriously. How to "break the game"?Only exercise. This is not only the attitude of more and more young people to life, but also the brand attitude that Sportsday has always adhered to. In order to have an in-depth dialogue with young consumers and explore the essence of sports life together, Sportsday launched a Yushan Eagle Line hiking activity with the theme of "chasing mountains and mountains, walking towards the wilderness", in order to seek more "attitude resonance".
Climbing: Challenging the Impossible
The sea of life, the mountains and the rivers. Wouldn't it be a kind of happiness to get rid of the shackles of conventional life and have an outdoor exercise that you can just go?In this outdoor hiking activity, Sportsday invited a number of young sports enthusiasts to form a hiking team and march along the Yushan Eagle Line. In the mountains and wilderness, the breeze blows, the light and shadow are intertwined, and the invisible hands naturally soothe the fatigue on everyone's face and heart. The courage to set off fearlessly overcame the fear of the rugged mountain road, and even though the road ahead was obstructed by boulders, there was also the confidence to climb up.
Breathing: Feeling unusual
In this outdoor hiking activity, Sportsday showed full sincerity with meticulousness and intimacy. In addition to the complete organization and planning of the event, the brand also provided outdoor sportswear for all employees to further enhance the comfort and well-being of the event. Walking in a natural place, there is a natural and fresh breath between breathing, and the comfort of body and mind also comes from the "breathing" of clothing. Sportsday clothing, combined with technology and trend, perfectly integrates product functionality and design fashion into sports aesthetics, with skin-friendly materials, comfortable versions, breathable and sweat-absorbent, and multiple effects in one, breaking the stereotype of outdoor dullness and opening a new trend of sports aesthetics.
Together: Explore without limits
Sweat freely while walking, be at ease when you stop, and be happy and satisfied when you arrive. This outdoor hiking activity is another dialogue between Sportsday and young consumers. As an equestrian sports life brand jointly created by Heilan House and cutting-edge designers, Sportsday adheres to the sports brand concept of "everyday is sportsday", not only pursues the rejuvenation of the brand appearance, but also pursues the rejuvenation of the brand core, seeks young consumers with young brand values of "soul fit", and uses outdoor sports as a guide to communicate with more young people, explore interesting life together, and go to the vast future.
The exploration never stops!In the face of boredom, sportsday chose to innovate, integrate sports into life, the collision and integration between outdoor and fashion, and use products and interaction to seek the recognition and support of more urban new youth who like to explore nature and outdoor activities, and work together to counter the pressure of "involution" and embrace freedom.