Text: Wang Jingyi, Chen Liang.
Edit |Chen Liang.
A cold wave is coming, and this year's winter is exceptionally cold. On this coldest day, NIO's annual "Spring Festival Gala" - NIO Day was held as scheduled.
More than 7,000 car owners from all over the country came to Xi'an, and local companies organized local users to watch remotely, and more than 400,000 people watched online, which was an unprecedented gathering of car owners in China's automobile industry.
The cheers of car owners lit up the cold night in Xi'an, but for Li Bin, the founder, chairman and CEO of NIO, it is time to show the power to overcome the winter.
2023 will be a year of two days for Li Bin, with market involution, declining dividends, collapse of the first chain, low sales energy efficiency, optimization of personnel scale, and ......excessive investment in advanceThe superposition of internal and external factors has put Li Bin under great pressure.
The national team entered the battery swap system, the 150-degree battery was unveiled, the self-developed chip was released, the Middle East capital continued to invest, and the ...... obtained the qualification to make carsLet the market once again feel the new momentum of NIO.
As Li Bin said, everyone is accustomed to the era of unilateral rapid upward movement. It took NIO nine years to prove that Chinese auto brands can be upward, high-end, and leading.
A new era has arrived, and risk and cycle have become a retake course for entrepreneurs and entrepreneurs who are accustomed to "pigs flying on the tuyere". No winter is insurmountable, and Li Bin overcomes the winter and leads the enterprise to the uphill power: technology and sincerity.
ET9: Not for volume, just to show off skills
With a starting price of 800,000 yuan, the D-class executive sedan will be delivered in the first quarter of 2025, becoming the market's first impression of the ET9.
Aside from these super-explicit cognitions, ET9 is essentially an exhibition hall for NIO's self-developed technology, and it is the best for NIO to show the brand upward.
et9 diagram enterprise.
Ammunition one is the chassis. For the first time, the ET9 integrates the three core hardware systems of steer-by-wire, rear-wheel steering and fully active suspension, and is currently the world's only fully intelligent chassis by wire.
How to feel the technology of the full drive-by-wire intelligent chassis?One word "steady". On the front canopy of the ET9 placed a four-tiered champagne tower, and one unbroken champagne glass was carried through continuous bumps in the road.
Figure Enterprise. The second ammunition is a self-developed chip. Chips are the lifeblood that has stifled the development of all car companies in recent years. NIO has invested a lot of resources in the development of NIO's first self-developed intelligent driving chip, the Shenji NX9031.
If the self-developed chip is not technically outstanding, the Shenji NX9031 is the industry's first chip with more than 50 billion transistors using a 5nm automotive process. The chip runs more than 6 trillion instructions per second, has 6.5 billion pixel processing power, and reduces the processing delay to < 5 ms, enabling earlier braking response in emergency scenarios.
Figure Enterprise. Ammunition three is the operating system. ET9 is equipped with a self-developed vehicle global operating system - Tianshu SkyOS, covering vehicle control, intelligent driving, cockpit, mobile Internet and other fields. The operating system solves the problems of security, real-time and application complexity between different domains of various systems in the vehicle.
By translating the software language into the hardware language, calling the management and deployment of the vehicle's computing power, providing hardware resource sharing capabilities for different operating systems, and combining with Wei's self-developed chips, Li Bin hopes that various devices on the car can be organically integrated and efficiently coordinated.
Figure Enterprise. ET9 represents NIO's technical capabilities and strength in three aspects: core, soul, and body. In this era of relying on technology to eat, the essence of brand upward is technology leadership.
User enterprises: there is an attitude, a temperature and a height
For China's nascent middle class and Europe's inherited middle class, material needs and spiritual needs need to be grasped with both hands, and the recognition of values is an important criterion for them to judge whether the brand has achieved this value. For Li Bin, who founded a user company, technology is the hard power of the brand, and sincerity is the soft power of NIO's fans.
Almost no car company will talk about their imagination and efforts to clean the world in the future before the product is released. At the beginning of the press conference, NIO unveiled its Clean Parks plan.
Born in 2021, the ecological co-construction plan has carried out ecological patrols for electric vehicles, construction of clean energy infrastructure, implementation of V2G photovoltaic self-circulating energy replenishment system, and joint construction of ecological villages in the Northeast Tiger and Leopard National Park, Giant Panda National Park, and Qilian Mountain National Park in just two years.
At this year's NIO Day, Li Bin announced that he would invest another 50 million yuan, and that NIO and NIO User Trust would join hands with the China Charity Federation to jointly launch the "Public Welfare Action on Climate Change" to prevent and rescue disasters and environmental problems caused by global climate change, demonstrating NIO's attitude towards corporate social responsibility.
cleanparks
Figure Enterprise. The NIO Day charity bazaar outside the site is the temperature of the user company, NIO.
Car owners from all over the country have set up 75 charity bazaar stalls in the outfield, with various categories such as fruits, wine, floral art, and Hanfu.
You can scan the QR code directly to Tencent Charity, and you don't need to transfer money to me. Don't buy today's products, only give them, donate 99 yuan to get a bottle of Guizhou specialty prickly pear wine. A car owner from Guizhou said to Caijing Auto (ID: caijingqiche).
According to the plan, all proceeds from the charity bazaar will be donated to the Xi'an Charity Association, and NIO User Trust will match the proceeds to the charity sale 1:1. The small bazaar is the epitome of NIO owners' enthusiasm for public welfare. NIO car owners are conducting more extensive explorations in various fields such as medical care and community.
A charity bazaar at the NIO Day outfield.
Photo by Wang Jingyi.
Building a self-built energy supplement system for users is Li Bin's sincerity to users, and it is also the height of NIO.
Battery swapping and charging are the core of the NIO Day energy replenishment system release. First of all, in terms of battery swapping, NIO released the first battery swap station, which supports multi-brand shared battery swapping, and the battery swap time is shortened by 22%;Equipped with a rooftop photovoltaic system, the closed-loop integration of light, storage and charging is completed, so that electric vehicles can use green electricity.
In terms of charging, NIO has released a full-range 900V high-voltage architecture, which can achieve a peak charging power of 600kW and a peak charging current of 765A. According to NIO's calculations, a 5-minute charge will replenish 255km. For the 900V high-voltage architecture, NIO has also developed a 46105 large cylindrical battery cell and battery pack, and a 900V silicon carbide electric drive platform, hoping to achieve safe and efficient energy transmission throughout the system.
Li Bin promised on the spot that on the basis of the new 1,000 battery swap stations in 2023, NIO will add 1,000 new battery swap stations and 20,000 new charging columns in 2024.
There is no explosion of products on this year's NIO Day, but the summary of NIO's ninth anniversary and the demonstration of confidence in the uncertainty of the future are Li Bin's commitment to the tenth year.
A new cycle has arrived, and how Li Bin and the Chinese entrepreneurs he represents should go through the cycle, perhaps the following is the answer.