In 2023, the most proud of the elders and villagers in Rongjiang County, Qiandongnan Miao and Dong Autonomous Prefecture, Guizhou Province, is the "village super".
At first, the people of Rongjiang never thought that the self-entertaining village football league would be popular "out of the circle".
On May 13 this year, the "Village Super" with the full name of "Guizhou Rongjiang (Sanbao Dong Village) and the United States Country Football Super League" was launched in the gymnasium of Chengbei New District, Rongjiang County. The "Village Super" is spontaneously organized by the people of Rongjiang, and the participating teams are based on the village, with 20 village-level teams participating in the championship competition.
The scene of the "village super" football match in Guizhou (drone**) taken on June 23
Initially, in order to make the atmosphere of the opening match hot, the organizing committee also specially called on the citizens of Rongjiang to cheer for the opening game. But after a few weeks, the "Village Super" stadium could not even accommodate the tourists who came to watch the game.
On the night of the finals on July 29, nearly 300,000 people poured into the Rongjiang River, and the entire county was crowded ......with people
In the face of enthusiastic audiences from all over the country and even abroad, the organizing committee had to call on local residents to watch the live broadcast at home as much as possible, leaving the viewing space for tourists from afar.
On June 23, in the "Village Super" stadium in Guizhou, people were in the national cultural program of the fan area of foreign tourists.
From the opening game to the championship decision, and then to the upgrade to the national food football friendly match, the comprehensive number of views of the "village super" network platform exceeded 48 billion, and the number of live broadcasts on the whole network exceeded 600 million.
The hot scene made a local 90-year-old man sigh: "I have lived in Rongjiang all my life, and I have never seen so many guests from outside the county”
On June 17, people fireworks during the "Village Super" competition in Guizhou.
There are many similar competitions in the country, but why is Rongjiang "Village Super" popular?As a native of Rongjiang and a witness from the initiation of the "village super" to the "out of the circle", I summarized that there are several special features of the "village super" in Rongjiang - the fiery on-site atmosphere, wonderful folk performances, authentic special food, enthusiastic Rongjiang people and down-to-earth style of running the competition.
Rongjiang has the reputation of "Cultural Thousand Islands" and "Food Capital", and the colorful ethnic culture and fresh and rich food here make the experience of tourists more diverse.
On June 23, in the "Village Super" stadium in Guizhou, the national song and dance performance team spontaneously formed by the villagers blew the reeds and entered.
On July 28, the Miao Jinji Dance Cheerleading Team of Danzhai County, Qiandongnan Miao and Dong Autonomous Prefecture performed live at the "Village Super" in Guizhou.
On August 13, at the Guizhou "Village Super" National Food Football Friendly Match Stadium, villagers entered with their own delicacies.
On August 26, the cheerleaders from Deyang, Sichuan Province performed Sichuan Opera at the Guizhou "Village Super" National Food Football Friendship Match.
After the village super "became popular" out of the circle, the "super economy" brought by the "village super" quietly changed the production and life of Rongjiang people.
At the "intangible cultural heritage" booth next to the "Village Super" stadium, Li Shaoqing, a young woman dressed in Miao costumes and selling "intangible cultural heritage" products, was busy broadcasting live while introducing products to tourists. She said that after the "village super" became popular, her business was more than 6 times better than before, and the supply of products exceeded demand.
On August 13, Li Shaoqing (right) sold intangible cultural heritage products at the "Village Super" in Guizhou.
The villagers who watched the game on the live broadcast screen of Rongjiang Red Army Square were also chatting about the "village super" economic topic with each word:
On the day of the Dragon Boat Festival, his family sold more than 17,000 rolls of flour ......”
When the village was at its hottest, his family earned more than 28,000 yuan ......from selling bayberry soup”
On September 16, at the "Village Super" stadium in Guizhou, villagers wore clothes with special products to enter.
Not only are the stalls around the stadium popular, but there are also long queues in front of many restaurants. Every "Super Saturday" football night, there are no beds in the township hotels an hour's drive from Rongjiang County.
The "super flow" of "village super" has brought "fire" to local rural tourism.
In the Dong Village, which is known as the "hometown of the great song of the Dong nationality", there is an endless stream of tourists who come to listen to the song. "From morning to evening, we have received at least 8 groups of guests who come to listen to the songs. Yang Huanzhen, a young singer who organized the masses to sing Dong songs, said, "My homestay is full. ”
On August 23, research students from Chengdu, Sichuan Province who came to Guizhou to see the "village super" listened to the great song of the Dong people in the drum tower of Zaidang Dong Village in Rongjiang County.
In the village of Zhongzhong Zhenle, the tents on the banks of the Zhaihao River are full of people. "The folks are here to be security officers. Long Yuebo, a local returnee youth, said, "The homestay I built was not fully renovated before someone started to book it." ”
In the batik and embroidery workshop of Yang Chenglan, a young woman who returned to her hometown to start a business in Fengdeng Dong Village, Zhima Town, she organized dyeers and weavers to discuss cultural and creative products related to "village super" to produce more products that are close to the needs of tourists.
On November 7, Yang Chenglan (first from right) discussed "village super" cultural and creative products with dyers in her studio in Fengdeng Dong Village, Rongjiang County, Guizhou Province.
The anchors in the countryside are also busier, and when it comes to local products such as navel oranges, gastrodia, and morels, they are more proud and confident than before.
On November 7, in Rongjiang County, Guizhou Province, Yang Laoxiang (right), an 86-year-old Miao cheerleader and a member of Guizhou's "village super" cheerleading team, returned to the village and introduced ethnic culture with young people.
The 2023 "Village Super" has come to an end, and the Guizhou "Village Super" National Food Football Friendly Match (Season 1), which links the whole country, has also ended.
Village Chao "What is the fire?".I think the answer lies in these energetic **, in these faces full of happiness.
On August 13, the players of the Hong Kong star football team were at the scene of the "Village Super" National Food Football Friendly Match in Guizhou.
On November 7, Dong Yongheng, a "village super" player and catering practitioner, taught children to play football at the "village super" stadium in Guizhou.
Many friends from other places asked me, how long can the "village super" last?
I would like to say that "village super" has become a culture in Rongjiang, Guizhou, and has been integrated into the daily life of Rongjiang people. It is understood that Rongjiang is planning the "Belt and Road", "Village Super" friendly match, "Village Super" World Cup, and everyone is full of expectations.
I would even like to say that the "village super" that adheres to the people-centered approach will certainly continue to be prosperous.
For me, the story of "Village Super" in the lens will continue to ......
Curator: Yu Lan.
Co-ordinator: Song Weiwei Yang Ying.
Production: Du Xiaoyi, Chen Shuo.
*: Wang Bingzhen.
Editors: Zhang Lei, Song Weiwei, Du Xiaoyi, Chen Shuo.
Produced by Xinhua News Agency Photography Department.