Red Star News Network (Reporter Dan Tangwen) On December 13, Sichuan has beautiful scenery, rich ecological resources, natural resources, cultural resources, tourism resources and talent resources, magnificent and steep natural scenery, profound history and culture, providing unique Bashu scene resources for the animation industry. In recent years, Sichuan's animation industry has accumulated steadily, with rapid momentum, and many development opportunities have emerged, and Tianfu International Animation City, a subsidiary of Tourism Investment Innovation Company, came into being.
As the country's first animation-themed industry, business and tourism unbounded integration center, Tianfu International Animation City is a tourist destination driven by animation-themed amusement and creative incubation jointly created by Sichuan Tourism Investment Group and Chenghua District in order to implement the decision-making and deployment of the Provincial Party Committee and the Provincial Government on accelerating the construction of a strong cultural province and a strong tourism province, implement the construction action of Chengdu, accelerate the development of Chengdu's ACGN industry, and promote the deep integration of the animation industry and cultural tourism. With industry as the core, the project has driven the comprehensive development of tourism, commerce and digital consumption, and has been rated as a key project in Sichuan Province and Chengdu City for four consecutive years.
In today's era of digital economy, the animation industry has enriched the form and connotation of the cultural tourism industry, and the cultural tourism project has brought new consumer groups and more new opportunities to the animation industry with its concrete scenes and spaces, and the development of Tianfu International Animation City industry is full of confidence.
Build a circle and strengthen the chain to help the Guoman industry enter.
According to statistics, the output value of China's animation industry increased from 88.2 billion yuan in 2013 to 221.2 billion yuan in 2020, and the total output value is expected to exceed 300 billion yuan in 2023. Sichuan Province has closely followed the pace of industrial development, and has successively issued policy documents such as "Sichuan Province Major Literary and Artistic Project Support and Boutique Reward Measures (Trial)", "Chengdu Digital Cultural and Creative Industry Development Plan", "Implementation Plan on Printing and Distributing Cultivating New Forms of Cultural Tourism Consumption to Promote the Innovation and Development of Cultural Tourism Industry" and other policy documents, and linked colleges and universities to optimize the cultivation and reserve of animation talents, and further promote the animation industry to become a new growth point for economic development.
How to empower cultural tourism through the animation industry, promote the deep integration of cultural tourism, and help the development of local cultural tourism is a problem that Tianfu International Animation City has been thinking about.
Since its construction in 2021, Tianfu International Animation City has focused on the industrial ecosystem of the animation and game industry.
Through the ACG enterprise exchange and promotion meeting, the symposium of representatives of enterprises empowering the development of the cultural and tourism industry with digital technology, the unveiling ceremony of the Chenghua District Service Center of Chengdu Intellectual Property Exchange Center (Tianfu International Animation City), the business promotion exchange meeting of Sichuan Union Enterprises, and the Tianfu International Animation City Industrial Circle and Strong Chain Development Conference and Project Lighting Ceremony, it has been awarded more than 50 mainstream companies such as People's Daily Online, Red Star News, Chengdu Release, Chengdu Business Daily, etc Pay attention to the report, and as a typical representative of Sichuan Province, it won the front page report of the People's ** on October 11, 2022.
At the same time, Tianfu International Animation City actively participates in various conference activities, and has completed more than 500 customer resource reserves at the Chengdu 2023 World Science Fiction Convention, Chengdu Open Cooperation Promotion Conference, the 5th University Patent Annual Conference and Chengdu Cooperation Platform, including 65 main stores, 46 leading enterprises, and 46 strategic intent cooperation agreements, to further strengthen the planning and research and development of animation-themed tourism experiences, and realize the integration of the animation industry and the cultural tourism industry.
High-quality animation IP promotes the city's industry and vitality.
Excellent urban animation IP can promote the in-depth development of local tourism, and the combination of animation and cultural tourism can also promote the city's industry and vitality to the greatest extent. Excavating local history, culture and characteristic attractions, and endowing cultural tourism destinations with unique character characteristics, Tianfu International Animation City has been exploring.
Build a product. The rich connotation of . Since the beginning of 2023, the Animation City has tried to carry out a series of creations around Qituanzi every day in the form of a comic "Diary of Every Day", with a vivid and interesting plot, coupled with the presentation of the city's Internet celebrity attractions in the comics many times, which has promoted Chengdu's urban tourism, improved the attractiveness of tourists, and effectively promoted the city's industrial and economic development.
Digital creativity activates the local tourism economy.
The continuous progress of technology has played an important role in promoting the development of the animation industry, with the help of new forms and technologies, providing more ways for the animation industry to create and express, and further promoting the integration of culture and tourism.
Tianfu International Animation City takes advantage of the industrial ecology and takes science and technology as the leading, through virtual reality, holographic projection, digital twin and other scientific and technological interactive devices and multi-dimensional scenes to display different art forms and theme interactive devices, with animation as the carrier, the offline scene is injected into animation IP, and the development platform of animation cultural tourism scenic spot is built, creating animation experience blocks with Tianfu cultural characteristics such as national style Hanfu, animation-themed food, and future science fiction city that never sleeps, and becoming an offline consumption scene with animation characteristics in southwest China.
Since the beginning of this year, Tianfu International Animation City has carried out offline activities such as the Glory of Kings Challenge and the Sports Fan ONLY Theme Comic Exhibition, promoting the transformation of scientific and technological achievements and accelerating the in-depth integration of cultural tourism and animation games through the organic combination.
As a unique cultural form, animation is not only an entertainment product, but also a way of cultural output and dissemination. In the future, Tianfu International Animation City will make more breakthroughs and innovations in industrial ecology, talent cultivation, new consumption scenarios, cross-border linkage, and technology empowerment, so as to push Guochao Guoman to the world stage, show the latest online and offline common consumption scenarios for the world, and show the charm and creativity of Chinese culture.