The so-called distribution channel refers to an ideal state of distribution that is suitable for the whole industry and all scenarios by creating a unique integrated distribution trading platform that supports unlimited **, multi-level distribution, automatic settlement, and various marketing plays, but channel development and management itself is not a simple matter!
The distribution channels of different types of commodities shall be constructed or combined to form composite channels according to the actual situation of different types, scales and commodity characteristics of enterprises and in combination with the market environment.
This means that in the process of distribution channel management, our managers need to coordinate a full range of content if they want to do a good job in channel operation management, for example, in the partnershare system, whenever a partner successfully invites a user to register, the brand owner can give them a certain reward through the background setting.
For example, each user invited to register will be rewarded with 1 yuan. If you want a platform where you can automate the rewards for new sign-ups brought by partners, you can easily do this in the PartnerShare system by doing the following:
For enterprise customers and customer-oriented business problems, we must have a set of mature and feasible solutions to form products. The core of PartnerShare is the recommendation mechanism, and the solution theory behind this has long been proven in the company's ace products.
After 3 years of accumulation, using the recommendation mechanism to achieve the growth goal, the team has a complete solution. For example, what kind of product is suitable for the recommendation mechanism, what are the characteristics of a good recommender, how to set the recommendation rules to avoid internal interest fights and other details, the company has the ability to answer, and then decided to develop this set of products.
It is not difficult to make products, but the difficult thing is the method passed on to the customer behind it, in the final analysis, the customer uses SaaS products to solve business problems, and the solution is often a combination of methods + tools.
Partners in this group who meet one of the reward rules will receive the corresponding reward incentives. Business model innovation is an ongoing process, and you also need to constantly adjust and optimize your distribution channel strategy. Continuously adjust to the changes in the SaaS market, customer needs, and competitors to maintain a competitive advantage and achieve continuous innovation in the business model.
Especially for most SaaS companies, choosing the right distribution channel is crucial in business model innovation.
By identifying your target customer base, understanding your competitors' distribution strategies, evaluating the viability of various distribution channels, identifying the most suitable distribution channels, implementing and monitoring the effectiveness of your distribution channels, and continuously adjusting and optimizing your distribution channels, you will be able to achieve business model innovation and achieve commercial success.