The maximum reduction can reach 8,000 yuan, and on December 29, 2023, Chery New Energy Automobile announced a reduction in the ** of its QQ ice cream and Little Ant models. In addition, Chery New Energy Automobile said that Chery New Energy "is no longer polite".
Little Ant Among them, the price reduction of QQ ice cream 120 km milkshake version, 120 km cone version, 170 km sundae version, and 205 km sundae version is 6000 yuan.
This means that after the adjustment, the starting price of QQ ice cream is 29,900 yuan, which is less than 30,000 yuan. Considering that the price range of this model is not very high, the price reduction of QQ ice cream this time is still very high.
Compared with QQ ice cream, the price reduction of Chery Little Ant can reach up to 8,000 yuan. Among them, its little ant 251 km love version of the drop of 5,000 yuan.
Chery New Energy officially dropped.
After the price adjustment, the price of the 251 km love version of the little ant is 59,900 yuan;The drop of the little ant 251 km true love version is 6000 yuan, and after the price adjustment, ** is 63900 yuan.
The drop of the 321 km love version and the 321 km love version of the little ant is only 8,000 yuan,**After the reduction,The price is 69,900 yuan and 74,900 yuan respectively.
As for the reason for the price reduction, Chery New Energy Automobile officially said that it was "due to the further improvement of the company's cost control and chain management capabilities".
QQ ice cream.
In fact, after entering 2023, this is not the first time that Chery New Energy has adjusted these two models. It is understood that as early as March this year, Chery New Energy announced an official remark.
Moreover, at that time, the maximum reduction of some models could even reach 9,000 yuan, which was obviously higher. The range of models involved is also wider, covering not only QQ ice cream and lower ants, but also unbounded Pro models with higher positioning and prices.
At that time, the reason for the "price reduction" given by Chery New Energy was "benefiting from the global new energy materials" and "improving the cost control and chain management capabilities of the enterprise".
Little Ant There is no doubt that the above factors will indeed reduce the cost of vehicle manufacturing. In this case, it is understandable for car companies to reduce the official prices of relevant models to benefit consumers.
In this regard, we affirm Chery's approach to new energy vehicles. However, it is needless to say that Chery New Energy's two consecutive price cuts are also closely related to the market pressure brought about by fierce competition
As we all know, the recent "price reduction activities" in the domestic auto market can be said to be "one after another". Among them, new energy vehicles are the "main force" of price reduction.
Chery Little Ant.
In terms of traditional car companies, BYD, Changan Automobile, SAIC Development, FAW Toyota, Roewe, Geely, Trumpchi and other companies have all launched preferential car purchase measures.
In terms of new car-making forces, Leapmotor, Xpeng Motors, and Zhiji Automobile have also launched preferential car purchase policies of different ranges. Among them, the car purchase measures launched by some brands or car companies have also been extended to 2024.
Therefore, although Chery New Energy claims to be "the first shot of the New Year's official drop", in fact, it is difficult to say that Chery New Energy's official drop this time is the "first shot of the New Year's official drop".
Little ants. In the face of this situation, Chery new energy vehicles will obviously face greater competitive pressure. In this way, if Chery New Energy wants to gain a competitive advantage in the market, it is understandable that the "official demode" will be reduced.
In fact, under the pressure of fierce market competition, Chery New Energy's performance today is not so strong compared to before. Even, some "stall".
In this regard, Chery officials have a relatively clear understanding. As early as October this year, Yin Tongyue, the helmsman of Chery, once said that Chery New Energy "got up early in the morning and did a late meeting".
Little ants. According to the industry's comprehensive sales data, from January to November 2023, the monthly retail sales of Chery QQ ice cream were 2,736 units, 3,134 units, 3,951 units, 4,253 units, 5,358 units, 6,041 units, 5,716 units, 5,775 units, 7,235 units, 7,111 units, and 9,015 units, respectively.
Chery QQ ice cream
From January to November 2023, the monthly retail sales of Chery Little Ant will be 1,035 units, 2,128 units, 1,872 units, 2,439 units, 1,429 units, 1,541 units, 2,110 units, 2,320 units, 2,684 units, 2,439 units, and 3,275 units, respectively.
Chery Little Ant.
From January to November 2023, Arrizo e's monthly retail sales were 337 units, 192 units, 138 units, 1176 units, 462 units, 1125 units, 7 units, 481 units, 1035 units, 313 units, and 592 units, respectively.
From January to November 2023, the monthly retail sales of Arrizo E will be 67 units, 72 units, 94 units, 136 units, 205 units, 116 units, 91 units, 29 units, 12 units, 62 units, and 44 units, respectively.
Obviously, the sales performance of the four models on sale under Chery New Energy is not particularly outstanding. In particular, the sales performance of the Unbounded Pro and Arrizo E, which are more positioned and priced higher, are even worse.
Unbounded Pro needs to point out that after entering 2023, Chery Automobile's overall performance is very strong. In terms of sales scale, Chery Automobile has firmly ranked as the fourth largest independent car company in terms of sales.
The reason why Chery Automobile has such a wonderful performance is mainly due to the strong performance of fuel vehicles. In contrast, Chery New Energy's performance can be said to be relatively inferior.
I think that in this case, it is indeed necessary to work hard to declare that it is "no longer polite" Chery New Energy.
Finally, the sales data of the models involved in this article are the comprehensive sales data of the industry released on third-party platformsAccording to the data description of the third-party platform, it is displayed in strict accordance with the corresponding relationship between the sales volume and the platform announced by the Automobile Dealers Association and the manufacturer, with an accuracy rate of more than 99%, which is for reference only.