Reporter Ding Zhaoxia.
Correspondent: Zong Jie.
In the cold winter season, the "Tea Township Fengming" Convergence Rural Revitalization Concentrated Promotion Area in Lanshan District, Rizhao City is still a beautiful picture of tea township: from the tea township rice field at the starting point, along the way through the tea paradise, Bibo Tea House, Yiye Tea Pavilion, Tea Township Meeting Room, Tea Tent B&B, Watchman Tea House and many other tea tourism integration check-in places, each of which has its own scene. This 10-kilometer-long "Tea Fragrance Greenway" is a key route in the construction of the cultural experience corridor in Lanshan District.
Since 2023, Lanshan District has taken the construction of cultural experience corridors as an important starting point for the implementation of the rural revitalization strategy, and issued the "Work Plan for the Construction of Cultural Experience Corridors in Lanshan District to Promote the High-quality Development of Cultural and Tourism Integration (2023-2025)", which will aggregate funds, resources, and policies to key projects and key villages of cultural experience corridors, and make every effort to create a new scene of cultural tourism in Lanshan.
Ecological characteristics such as tea, mountains, and the sea have endowed Lanshan District with unique advantages in developing cultural experience corridors. Since 2023, Lanshan District has excavated resources such as health culture, port culture, fishing culture, and tea culture, and created a number of cultural and tourism integration boutique tourism belts such as "Blue Sea Tea Fragrance", "Tea Country Fengming", and "Autumn Fisherman's Crab Encounter".
From the multi-island seascape area, the Dengshan Scenic Area to the Watchman Teahouse, the Tea Country Rice Farm, the Lanshan District Tea Culture Museum, and then to the ...... of the Salt Tea Ancient Road"Here, I felt the Arashiyama version of 'Poetry and Distance'!During the "Eleventh" period in 2023, Shang Junming, a tourist from Shanxi, took advantage of the holiday to take a trip along the "Blue Sea Tea" tourism belt. "I am usually busy with work and have no time, but this self-driving trip not only allows the body to be completely relaxed, but also allows the soul to get a baptism. ”
With the cultural corridor as the "axis", cultural tourism and rural revitalization have also produced a wonderful chemical reaction. In 2023, the "Tea Township Fengming" Rural Revitalization Centralized Promotion Area, which Lanshan District focuses on building, has become an Internet celebrity attraction for citizens to check in. Driven by tourism, the surrounding villages such as Houhuangbu, Xizhao, Matuan, and Xiangjiayu in the area have opened tea garden barbecue, farmhouse, leisure picking garden, go-kart club, etc., through the cooperatives led by the party branch, so as to achieve the "double income" of the village collective and the villagers.
At present, the tea village meeting room and tea tent homestay have been completed, and it is planned to be put into trial operation during the Spring Festival this year. The Tea Paradise and Tea Township Rice Farm projects have been completed and put into operation. Jointly with a number of travel agencies and education and training institutions, we have developed a characteristic research course of "tea experience + tea culture" to make the brand of "tea town research" real.
The rich cultural display experience also conveys the new business card of the cultural corridor.
In Lanshantou Street, a grand ceremony is held every year on the 13th day of the sixth lunar month to pray for good weather and full catch. Up to now, this 80-year-old sea worship ceremony has changed from a simple prayer to an important carrier for inheriting traditional culture, excavating intangible cultural heritage, and promoting Arashiyama.
Improve infrastructure construction, enrich cultural experience, play a good role in characteristic cards, folk cards, and research cards, and now, more and more cultural activities with Lanshan's local characteristics are out of the circle. "Tea Run", "Harvest Celebration Health Run", "Jufeng Daji Village BA" and other tea garden characteristic sports events have gradually become brands;Folk culture experience activities such as "Celebration of the Return of Fishing Boats" and "Folk Festival to the Sea" attract a flood of touristsThe script of the TV series "Fireworks Life" created by relying on the key villages of the corridor has been completed, and it has been selected for the Qilu Literary and Art Summit Plan, and it is planned to start filming this year, and the village has also been awarded the "National Film and Television Designated Shooting Base" by the China Federation of Radio and Television Social Organizations.