In the Chinese auto market, the Geely Emgrand family has become the focus of the industry with its amazing sales results. Up to now, the cumulative sales of the Emgrand family have exceeded 3.76 million units, becoming a force to be reckoned with in the Chinese auto market. This article will analyze the background and significance of the Geely Emgrand family's sales legend, and analyze the great success of the Emgrand family in the Chinese auto market.
Talking about feelings: the counterattack road of the Emgrand family
Geely Automobile has gone from obscurity to emerge over the past 20 years. Behind the success of the Emgrand family, it is a microcosm of China's own brands counterattacking joint venture brands in the automobile market. The Emgrand family has broken the monopoly of joint venture cars in China's A-class sedan market, allowing independent brands to gain a say in this most competitive market segment. Since the launch of the first generation of Emgrand, the Emgrand family has maintained year-on-year and month-on-month growth for 10 consecutive months, setting a new high in the total sales of A-class sedans of Chinese brands. The growth history of the Emgrand family is also a vivid portrayal of China's independent brands gradually emerging and counterattacking joint venture brands.
Talk about honor: the rise of Emgrand speed
As the sales leader of the Geely family, Emgrand has also created brilliant achievements since its birth. On average, every two minutes, a Chinese household chooses to buy Emgrand, and this sales speed is better known as "Emgrand speed". Behind such figures, it reflects the high recognition and trust of users for Emgrand. More than 80% of the sales volume of the Emgrand family is captured in the most competitive sedan market, breaking the monopoly of the joint venture brand on the A-class sedan market.
Talking about breakthroughs: the secret of the success of the Emgrand family
After 14 years on the market and sales of more than 3.76 million units, why can the Emgrand family conquer the most discerning A-class sedan market?First of all, the Emgrand family has persisted in technological innovation. From the first generation to Emgrand, each iteration has achieved a leap in product power and constantly broken the ceiling of the industry. Secondly, the Emgrand family pays attention to quality. **Emgrand has been verified by 5 million kilometers of vehicles, using BBA homologous merchants, and the quality control standards are very strict, providing users with a reliable experience. Finally, the Emgrand family accurately grasps the needs of users. In the A-class car market, users have many choices, so the product should not only be beautiful in appearance, but also close to the people. **Emgrand adopts structural car manufacturing, and the configuration, power and economy far exceed the joint venture competitors, becoming the "king of 70,000-level quality-price ratio" of A-class family sedans.
Word of mouth: user loyalty
The Emgrand family has not only achieved amazing sales, but more importantly, has established a strong user reputation. The loyalty of users is particularly prominent, and many families or even three generations have chosen Kai Emgrand. Some users have been driving the same Emgrand for more than ten years, and even recommended friends to buy it in the family, forming a strong word-of-mouth communication among users. The referral rate of the Emgrand family is as high as 30%, and the recommendation of car owners has become the most powerful driving force for the brand. Users not only have a high degree of recognition for Emgrand's quality, but also have full confidence in the safety and durability of the brand.
Influence: A new benchmark for Chinese cars
The sales performance of the Emgrand family is not only the victory of a single brand, but also a symbol of the emergence of China's own brands in the global automotive market. The sales volume is far ahead, the product strength surpasses the competing products of the same level, and the word of mouth spreads rapidly among users, allowing the Emgrand family to constantly refresh the new standard of car manufacturing of China's own brands. The total sales volume of the Emgrand family exceeded 3.76 million units, and its market share ranked among the top 10 in the A-class family car market. The international standards of products and the establishment of the global ** chain have made Emgrand a representative of China's intelligent manufacturing and set a new benchmark for Chinese cars.
Write at the end
Behind the sales legend of the Geely Emgrand family is unremitting efforts, technological innovation, quality pursuit and accurate grasp of user needs. The Chinese car brand has not only been successful in the domestic market, but has also demonstrated the strength of Chinese cars in the global market. The success of the Emgrand family is a vivid portrayal of the rise of China's leading brands, and it is also the best footnote for China's independent brands to gradually emerge in the fierce market competition. The sales legend of the Emgrand family is not only a victory for a brand, but also a victory for China.