In a sense, the reason why Japanese cars have a very high "appearance rate" here is not only due to the cultural influence of Hong Kong and Macao, but also because of the subtle influence of consumption concepts: the more comprehensive, the more popular they are.
It is precisely because of this that when I heard that the new Beijing BJ40 was going to be listed in Foshan, Guangdong, my heart was touched: it can not only meet the urban commuting, but also take into account the light off-road, maybe it just fits the definition of "comprehensive" of Guangdong consumers, or it may be able to accurately hit their needs "seven inches", and even the word "they" should be expanded to discuss the scope of all off-road enthusiasts, the target group of Beijing BJ40 is so, and it also has the strength to do so.
17.98-21.The price of 980,000 yuan, perhaps because before this, the announcement of the first link in the Guangzhou Auto Show, in Shanghai, Shenyang and other regions have been "rehearsal", this ** for me, the automotive industry practitioners, not a "surprise" - I have long been "knowing". What I was pleasantly surprised was that the Beijing Off-road Club presented a surprise in this cool and flash way, in this almost carnival way - for ordinary consumers, this ** can buy this trendy plaything, it is indeed a surprise, although the "volume" of the industry this year has already made them ......
However, in the blink of an eye, it seems that I can understand the way Beijing off-road opened the new BJ40, because, tide, this word that I repeated in the previous article is the most distinctive attributes and changes of the new BJ40 - on the basis of retaining the original rough and wild vision of the old model, the designer has added some trendy and fashionable elements to it, and the visual impact brought by this style change is self-evident, if the market follows the "script" we expected Push forward, which will bring a lot of sales growth to the BJ40, because its audience is no longer limited to off-road enthusiasts.
And this kind of "change" product update ideas, after entering the car, you can also find a lot of traces, but in comparison, the emphasis is different, the new BJ40 appearance changes tend to express the trend, and the interior changes are more focused on expressing intelligence, double 128-inch floating dual screen, full LCD instrument, automatic parking, 540° surround view, etc., whether it is hardware or software, the new BJ40 is ready to meet this era.
Finally, it is the power performance and off-road performance of the Beijing BJ40 that has always been "hardcore", 20T matching 8AT, maximum power 180kW, peak torque 395N·m, its power performance is not worried, as for off-road performance, military-grade high-strength off-road girders, integral rear axle and other hard-core design, with 3 kinds of steering strength adjustment, equipped with electronically controlled time-sharing four-wheel drive, equipped with the world's original embedded metal anti-roll bar, 36 ° approach angle, 24 ° passing angle, 35 ° departure angle, wading depth 750mm, ultra-small turning diameter 108m, support 7 driving modes, 12 gear creep ......We often say that the infrastructure determines the upper-level effect, and its performance gives enough imagination.
Write at the end
Hard-core off-road, which itself is a well-known area of Beijing off-road, or brand label, and when the new Beijing BJ40 is in the original field of expertise, and is opened in the right way, I think its market potential is immeasurable. Perhaps, one day in the future, we can also see this product blooming everywhere, just like the launch activities in various regions, ......