How does it feel to do your best?
You may describe that you have done everything you can to make money, and you don't care about your health, and you don't stop working day and night. However, the harvest is always limited.
It's a really exhausting feeling.
But remember, not being able to keep moving forward doesn't necessarily mean that you haven't worked hard enough, it may be that you're going in the wrong direction.
The so-called competition is nothing more than a contest of cognition.
In short, it is to put in more effort than usual, but fail to achieve the desired benefits.
Take the restaurant industry, for example, which has been around for thousands of years and is the foundation of all walks of life.
Let's say you're planning to add a new dish to your menu – the secret chicken steak – for $30.
So how many *** would you choose to take?
After observation or comparison, you will set ** at $50 based on the expected profit.
The purchase price is 30, the selling price is 50, of which 20 yuan is your gross profit margin.
However, have you noticed that there is a premise for maintaining this 20% gross margin?
The premise of this is to keep the chicken unchanged.
Once the chicken *** your profit margins are squeezed.
Faced with this situation, you need to make a choice in the following two aspects:
Either stop the chicken *** or follow the chicken ** together**.
However, if you try to stop the chicken *** merchant may not recognize.
After all**That's it, other merchants** are the same, why can you give a more preferential **?
And if you want to go along with the chicken, customers may not buy it.
They may think you've become unethical or even choose not to patronize your restaurant anymore.
Between these two scenarios, you are torn between a rock and a hard place.
This is known as "not getting enough gross profit from the model".
In addition to the cost, you'll also want to consider expenses such as seasonings, equipment, utilities, cooks, and storefronts.
To cook a dish of honey-glazed hand-grilled chicken, you actually need to pay a cost of 60 yuan.
For every dish sold, you lose $10.
Failed to obtain enough gross profit from the model, and failed to obtain enough net profit from the management, can only compete physically within the range of the purchase price of 30 yuan and the selling price of 50 yuan, and naturally cannot stand out in the fierce industry competition.
We can get a good gross profit from the "model" and a high net profit from the "management".
There are two key ways: to reduce the constant magnification rate and increase the pricing power.
Constant magnification, which is the multiple obtained by dividing the sales by the cost.
For example, if a product costs only 10 yuan and costs only 1 yuan, the fixed multiplier is 10.
The difference of 9 yuan has gone to a number of complex links in the middle.
Therefore, the essence of reducing the fixed rate is to reduce these links, improve efficiency, and thus expand the range of gross profit.
Reduce the fixed magnification rate and increase the pricing power.
As long as there are non-network effects, technical barriers and other models with deep trench barriers, I can theoretically learn from them.
Such as cross-border e-commerce. In the past, a 2,000 yuan set of Chinese wooden chairs could sell for 5,000 euros in Europe.
Today, the Internet has made it possible for Chinese wooden chair factories to sell directly online to Europe, and the price has dropped from 5,000 euros to 3,000 euros.
If you can do it, I can do it too.
One of the things that requires the collaboration of multiple departments in a company is how to convey the information and ideas of the first person to colleagues, superiors and superiors across departments, when to get feedback, and whether the feedback is accurate.
If a department is in the same situation, there is an interest in a department A;Department B, there are concerns of Department B;Department C, there is a demand for Department C.
Everyone only owns the information they have, and the information they receive comes from others.
This results in gaps and distortions in the delivery of information, resulting in reduced efficiency.
The solution is simple, use tools.
Nowadays, many companies have their own set of office tools used internally.
Except for financial contracts, labor contracts, personal privacy and other information that should not be disclosed, other information should be disclosed as much as possible.
Project progress, independent documentation.
Disorganized data, organized into **.
So employees have the information they need, when they need it.
The rapid changes in contemporary society, the continuous progress of science and technology, and the increasing competition have made everyone feel deeply anxious.
However, this anxiety further exacerbates competition and plunges the whole society into a phenomenon of "involution".
As a result, we became more anxious.
Some friends choose to stop, while others continue to strive for higher achievements.
If this trend is allowed to develop, it may form a vicious circle, leading to the "involution" of the whole society becoming more and more serious.
This is not a positive phenomenon.
Try not to participate in such competition, but put more energy into Xi learning and thinking that is truly meaningful.