"Sishan is the curtain, Sishui is the stage, Sidi is really history, borrow me to ...... into the playSince 2006, China's first large-scale real-life historical dance drama "Song of Long Hatred" has borrowed the scene to narrate, borrow history to send affection, borrow the past to run the present, and in the "real mountain, real water, real history" for my use and the in-depth excavation and contemporary presentation of history and culture, it has performed the Phnom Penh business card of Shaanxi tourism, created a national standard for live performance, created a model of cultural and tourism integration, and wrote a glorious performance history of 18 consecutive years, more than 5,000 performances, and about 10 million receptions.
On the evening of December 1, 2023, on the shore of Jiulong Lake in the Huaqing Palace Scenic Area in Lintong District, Xi'an City, hosted by the Lintong District Party Committee and District **, and undertaken by the Propaganda Department of the District Party Committee, the District Culture, Tourism and Sports Bureau, and Shaanxi Huaqing Palace Cultural Tourism***, Lintong District will build a capital of traditional Chinese culture and performing arts and the premiere of 2023** "Song of Long Hatred" and 5,000 commemorative special performances of "Song of Long Hatred" officially kicked off.
*Romance + Promotion Return 2023** "Song of Long Hatred" presents four highlights: frost and snow cover the palace, ice hangs upside down under the eaves, and torches and a sea of fire render the night sky of Ligong Palace in winter hot and romantic......That night, the 2023** "Song of Long Hatred" arrived as scheduled, once again kicking off the curtain of the performance season. In the next three months, the majority of tourists can feel the different romance of winter tourism in the Tang Palace, where the frost and snow are covered and the ice is hung upside down. On the stage, the snow reflects the Li Mountain;In the song and dance, Huaqing smokes;A sea of fire pushes emotions to a climax, and ice and snow condense history into obsidian ......*Since its launch in the winter of 2021, "Song of Long Hatred" has relied on modern technology to allow the audience to experience the grand occasion of Tang Xuanzong in Huaqing Palace through time and space, and intuitively feel the beautiful love story of Li and Yang, achieving a breakthrough in the northern winter live performance and gaining praise from the market.
In line with the concept of high-quality development and the artistic attitude of excellence, the 2023** "Song of Long Hatred" has undergone a series of transformations and upgrades in four aspects, from the details of the performance to the viewing environment: First, the lighting and stage art are innovative. The number of snowflake machines and artistic lighting have been increased, making the love of the world under the snow more beautifulThe fire effects and landscape trees have been upgraded again to create a shocking scene of fire in the water and water in the fire. Second, the costumes and props have been completely renewed. Dig deep into the details of the ancient paintings, and replace the actors' costumes with restored Tang costumes that are more beautiful in Chang'an. Third, the visual effect is enhanced again. The stage art presentation pays more attention to the expression of oriental aesthetics, and presents the charm of the oriental stage in the form of a mirrorThe overall replacement of the large stage screen not only improves the clarity by 25%, but also makes the content richer, which can better present the prosperous era of singing and dancing. As one of the most dynamic examples of cultural and tourism integration, the dance drama "Song of Long Hatred" has been staged in Huaqing Palace Scenic Area for 18 years and has achieved excellent results in 5,000 performances. Since the performance, "Song of Long Hatred" has adhered to the concept of "100 years of boutique", accumulated a super high reputation, and has become a "must-see boutique performance for tourists in Shaanxi", and has achieved the "Phnom Penh business card" of Shaanxi tourism and performing arts. Since 2016, it has been selected as one of the "Top 10 Chinese Live Tourism Performing Arts" for five consecutive years, and in 2023, "Song of Long Hatred" will be selected as the "First Batch of Tourism Performing Arts Boutique List in China".
Recently, the Ministry of Culture and Tourism issued the "Notice on Announcing the List of Typical Experiences of National Cultural and Tourism Standardization Demonstration", and only 20 units in the country were selected. Among them, the typical experience of Huaqing Palace's ""Long Hate Song" Standardized Model Casting Tourism Performing Arts Cultural Brand" was selected as the only selected project in Shaanxi Province. As the "first batch of tourism standardization pilot units in the country", Huaqing Palace has led the compilation of 3 national standards and 9 local standards based on the performance management of the large-scale real-life historical dance drama "Song of Long Hatred", providing a classic model for the long-term stable operation of original performing arts products for China's tourism industry and filling the gap in the field of tourism performing arts standards.
In order to continue to shine this "Phnom Penh business card" and enhance the influence of Tang culture in Huaqing Palace, at the 5,000 commemorative activities of the "Song of Long Hatred" that night, the first Huaqing Palace Long Hate Song Cultural and Creative Product Design Competition was officially released. The competition focuses on new ideas, new consumption and new experiences of cultural and tourism integration, and invites all walks of life to carry out creative product design around the cultural elements, cultural relics, historical culture, tourist attractions, performing arts performances, etc., to create a more dynamic "Huaqing Cultural and Creative" brand. The competition set up two tracks: cultural and creative products and graphic visual design, with 56 awards and prizes worth 100,000 yuan.
It is reported that the competition will be held from December 1, 2023 to March 15, 2024, of which the collection time will end on January 15, followed by the selection and exhibition time. On March 15 (at the premiere ceremony of the 2024 version of "Song of Long Hatred"), the award was solemnly awarded. Gao Jie, Secretary of the Party Committee and Chairman of Shaanxi Huaqing Palace Cultural Tourism, said that Huaqing Palace will continue to promote the high-quality development of performing arts products including the classic "Song of Long Hatred", "Song of Long Hatred", real-life film and painting "12 12", and the multi-** video drama "Xuanjing Palace of Eternal Life", while actively and deeply participating in the operation of other cultural and tourism projects in Lintong District, extending the Huaqing tourism industry chain, expanding the Huaqing tourism ecosystem, and creating more "high-value" and "literary and artistic" cultural tourism projects.
Art + Tourism" uses performing arts to start Lintong's new business card, and the "Several Measures to Release the Potential of Tourism Consumption and Promote the High-quality Development of Tourism" recently issued by the General Office proposes to guide the healthy development of theater festivals, festivals, art festivals, animation festivals, concerts, art exhibitions, cultural and tourism exhibitions, etc., and enrich the formats of "** tourism", "performance + tourism", "exhibition + tourism" and "event + tourism". Travel with the performance, and the "performance" of tourism and performing arts has ignited the tourism economy ......"Art + Tourism" is becoming a new way for more and more tourists to seek "poetry and distance" and enjoy high-quality travel. From January to October this year, Lintong District received 3245 comprehensive tourism receptions030,000 person-times, comprehensive income 2318.8 billion yuan, an increase of 21 percent year-on-year33% and 33%. Among them, the Mausoleum Museum of the First Emperor of Qin has received more than 10 million people annuallyThe annual revenue of Huaqing Palace Scenic Area broke the 1 billion yuan mark for the first time, hitting a record high.
Lintong District is a rich place of excellent Chinese history and culture, and it is also one of the first national all-for-one tourism demonstration zones in China. In recent years, Lintong District has focused on building a Chinese cultural parlor and a world-class tourist destination with cultural and plastic tourism and tourism to promote culture, compiled a high-standard all-for-one tourism plan, vigorously promoted the transformation of cultural and tourism resources, and accelerated the construction of a "one body, two wings" cultural and tourism industry development pattern. In January this year, "building a capital of traditional Chinese culture and performing arts" was written into the first work report. Lintong District benchmarks the requirements of the province and city to promote the integrated development of culture and tourism, firmly establishes the concept of "cultural tourism and cultural tourism", and solidly promotes the construction of the capital of traditional Chinese culture and performing arts. Relying on regional characteristics, scientific and technological innovation, history and culture, immersive cultural tourism projects in Lintong District continue to emerge, and 7 cultural and tourism boutiques such as dance drama "Song of Long Hatred", "12 12" Xi'an Incident Live Picture Drama, "Xuanjing Palace of Eternal Life", China's first war epic drama "The Resurrected Army" and "Reproduction of the Iron Book of the Qin Emperor", "Iron Eagle of the Great Qin Empire" and "The World" were jointly staged. At the same time, Lintong District has also successively issued the "Three-year Action Plan for Accelerating the High-quality Development of the Cultural and Tourism Industry" and "Eleven Preferential Policies to Support the Development of the Cultural Tourism Industry", creating and forming the "Most Beautiful Huanshan Road" rural tourism route and boutique B&Bs represented by Houying and Liyuge, etc., and launched a large number of "double high" creativity and market recognition such as the "Yi Qin" series, the "Appreciation of Figurines and Fu Bricks" series, the "Tang Pet" series, the "National Currency Cultural and Creative" series, and the "Interactive Puzzle Game Book "Ask Qin" Cultural and creative products are very popular. At present, the district is comprehensively promoting the construction of high-end hotel projects such as Daqinli Shanyue Resort and Heguang Huaiya, accelerating the upgrading and renovation project of Qinling Museum, cooperating with the implementation of the excavation and protection project of Qindongling Tomb, actively implementing the construction of Jiangzhai Ruins Park and Railway Station Historical District Project, and making every effort to build a six-in-one cultural tourism core area of "mountain, palace, city, village, station and river", and continue to polish the brand of "Fighting China Quanrun Lintong". ""Song of Long Hatred" and "Resurrected Army" and other performing arts fist products are exemplary productions for us to inherit and carry forward the excellent traditional Chinese culture, tell Chinese stories well, and bring cultural relics to life. We will continue to combine the advantages of cultural resource endowment, compile accurate and scientific all-for-one tourism planning, accelerate the integration of the figurines and tombs, promote the application of the "double heritage" of Lishan Hot Spring, and encourage scenic spots and social groups to plan and launch more high-quality repertoire. According to Duan Ming, director of the Lintong District Bureau of Culture, Tourism and Sports, in the next step, Lintong District will closely follow the positioning requirements of the pilot demonstration of the integrated development of culture and tourism, anchor the work goal of building a "world-class tourist destination and Chinese cultural meeting room", and strengthen the path of "planning guidance, cultural empowerment, prolific integration, project support, factor guarantee, and service quality improvement", accelerate the construction of a new pattern of "one body and two wings" cultural and tourism integration development, and focus on building a traditional Chinese cultural performing arts capital.