The way of eating, fine is still the best. In the world of catering, "eating" is always the core, and "what to eat" is not only a fundamental question, but also contains infinite meaning. For consumers who are looking for a restaurant, responses such as "listen to you" or "whatever" are common, but they can be confusing. However, not making a choice directly does not mean that there are no standards in mind;Those unspoken expectations are actually full of deeper longings.
The change of user consumption behavior Xi and preferences has made the public's definition of catering and dining concept constantly changing. According to the "2023 Douyin Life Service Catering Special Report", the number of catering interest users and catering sales merchants on the Douyin life service platform has steadily risen, and more and more usersDevelop the Xi of "** planting grass - pulling weeds" through Douyin
Douyin Life Service "Salute to the New Discovery of Delicious Taste - Douyin Heartbeat Selection Restaurant Release Ceremony" scene.
Create a "boutique catering vane" for users who yearn for a better life, so that businesses that really do good catering can have the opportunity to "be seen" and "selected". On December 18th, Douyin Life Service's "Salute to Delicious New Discoveries - Douyin Heartbeat Selection Restaurant Release Ceremony" was held in Shanghai. 14 cities and 175 restaurants with high-quality food and beverage services are on the listTogether, they have created a food vane that young users are willing to taste and afford.
The refinement of the catering industry promotes businesses and consumers to create a better life
At present, more and more young people are pursuing a "refined" new lifestyle, gradually abandoning the Xi of blindly following trends and impulsive consumption. According to the data, more than half of young people said that they are more willing and willing to spend money on "experiential" and "service-based" consumption to meet the demand for exquisite life. Everyone is managing their lives more attentively, caring more about themselves, their lives and caring for others.
In fact, everyone's evaluation criteria for food have gradually become diversified, and the evaluation of good restaurants has also extended from taste to comprehensive consideration of multiple dimensions such as dining environment, restaurant personality, manager concept, and dish creativity. It is precisely for this reason that Douyin Life Service launched the "Douyin Heartbeat Selection Restaurant", starting from the four selection criteria of excellence, value for money, aesthetic experience, and unique innovation, to select new boutique restaurants that are "worth going" and "affordable" for young people who "yearn for a better life", and officially released them at the ceremony.
Ebang Power understands that different from the previous lists, the "Douyin Heartbeat Selection Restaurant List" focuses on providing users with a new lifestyle and bringing more realisation vitality to merchants, bringing a new list of new power restaurants + new value experience.
Li Wei, vice president of Douyin life service in-store business, shared.
Talking about the original intention of setting the list, Li Wei, vice president of Douyin Life Service's in-store business, said: "We hope to carefully select those good restaurants that are really worth going to and can afford for users. We hope to find more merchants who operate with careLet them be swiped, seen, and eaten by more users.
At the same time, Nicholas Tse, the "initiator of Douyin Life Service", announced the list of 2024 Douyin Heartbeat Selected Restaurants at the scene, and Nicholas Tse also shared his process and feelings of discovering more delicious food with the list. "Gastronomy is an international language, and it is able to intuitively convey the cultural background and lifestyle of a people. This list serves as a medium for people to better understand the culture and stories behind various cuisines, and to promote communication and understanding between different cultures. Nicholas Tse said.
Nicholas Tse announced the 2024 Douyin Heartbeat Selection Restaurant List.
In fact, the value of "Douyin Xindong Selection Restaurant" lies not only in the selection service for users, but also in the help for merchants. For the catering industry, the list breaks through the original restaurant evaluation mechanism, puts forward higher requirements for the innovation and quality of restaurants, promotes the continuous development of China's catering industry in the direction of refinement and high quality, and promotes the innovation and diversification of the catering industry.
At the same time, Douyin, as a content creation platform, also provides the best stage for businesses to showcase. For catering businesses, it is difficult to break through the circle and there are few opportunities, which has always been a headache for operators, in this regard, Douyin Life Service not only launched the "Douyin Heartbeat Selection Restaurant" to help boutique catering businesses that operate with heart, but also use practical actions to help the long-term operation of businesses.
Ebang Power was informed that the shortlist has been announced for 3 monthsThe occupancy rate of the 500 shortlisted restaurants on the platform has reached 100%, and the coverage rate of merchants has exceeded 60%.Most businesses choose to tell delicious stories in a short way. In addition to receiving endorsement from the list, the merchants on the list will also enjoy nine rights and interests such as live broadcast room decoration, search undertaking, and same-city recommendation, as well as the blessing of the voice of heavyweight stars and the communication of head talents, so that attentive operators can harvest new opportunities to be seen by the public.
In addition, Douyin Life Service has also launched the "Xindong Selection Restaurant Business Guide" for the merchants on the list, bringing new opportunities and new business to merchants through a series of business support actions such as Xinding Selection**, Xinding Interest Content, and Xinding Selection Activities. Merchants can adjust their business models in a targeted manner according to the content of the guide, and at the same time improve their reach to target customers by creating a communication matrix.
Not only that, the merchants on the list can also participate in the XD Selection Week activities, gain ** in the activities, and also enjoy large XD selection gift subsidies, core resource blessings and other rights and interests, and promote the store's on-site traffic increase.
As an expert said to Ebang Power on the spot, "Douyin, as a social platform with a huge user base, can provide more accurate marketing and promotion channels for the catering industry." Through the cooperation with the Douyin platform, the catering industry can better grasp market trends and consumer needs, and achieve more accurate marketing and services.
In fact, the launch of the list will help promote the deep integration of Douyin life services and the catering industry, which will play a significant role in promoting the development of the entire catering industry, helping to improve the overall quality and service level of the industry, and promoting healthy competition and deep integration.
Explore the new power of gastronomy and carefully screen 175 restaurants in 14 cities to make the list
At the scene of this grand ceremony, the first batch of restaurants on the list of Douyin Xinding selected restaurants were officially released. The selection of this list, covering 14 first-tier and new first-tier cities across the country, is based on user consumption and business operations, and invites professional catering people to form the "Xindong Council", and well-known gourmets, cooking masters, food experts, trendy restaurant managers and other members form the "Xindong Organizing Committee" to provide all-round suggestions for the selection of the list and participate in the review. In the end, 175 boutique restaurants in 14 cities stood out.
It is worth mentioning that the list of "Douyin Heartbeat Selection Restaurants", which is named "Heartbeat Selection", does not focus on expensive ingredients, but the "heartbeat" feeling created by food, the "sense of ceremony" brought to consumers, and the insistence of merchants on creating "surprises" for dining.
The final merchants on the list cover all kinds of delicacies including Chinese food, exotic cuisine, hot pot, barbecue, etc., including veteran merchants who have been operating for more than 10 years with good intentions and have a good reputation but have never been on any list, as well as cutting-edge restaurants with international vision and innovative ideas that have opened from overseas to China.
There is no old face here, the perennial overlord, carefully excavate the real sense of high-quality merchants, let consumers experience "boutique catering", so that the real quality of businesses are known by more people. Ebang Power also learned that among the 175 restaurants on the list this time, more than 90% of the merchants have not been on the list of other manual selections in recent years.
In the deep streets and alleys, there are "legendary deliciousness" condensed by the owner across the mountains and seas, through the years, and with innovation. The restaurant on the list, Nantang Chunyu, integrates contemporary aesthetics into the dishes, interprets a different flavor of Sichuan cuisine, and integrates the characteristics of Bashu that have lasted for thousands of years into the cuisineWith the name of "Food Database", Datenbank focuses on the characteristics of Daliang Mountain, with specially customized tableware and seasonal menus that are eaten according to the season, so that the freshness of the mountains and wilderness can reach people's hearts and ...... through food
With the continuous progress and development of the catering industry, Douyin Life Service will work closely with merchants to jointly explore new development paths, inject new vitality and energy into the catering industry, help users discover more hidden treasure restaurants, and at the same time help restaurants with heart to get better business.