Future.com, Beijing, December 19 (Reporter Ling Meng) A live broadcast of a theatrical performance, attracting millions of viewers** and rewards, is not uncommon in the Douyin account of local theater troupes. Recently, the Cultural Resources Research Center of Peking University issued the "Development Status of Local Literary and Art Troupes", hereinafter referred to as "**", which pointed out that local literary and artistic troupes have optimized the talent training mechanism, increased market-oriented income, broken through the bottleneck of cultural communication, and opened up the production, operation and communication chain in the process of market-oriented exploration. As a new increment in the performing arts economy, live broadcast serves local art troupes to deepen the reform of enterprise transformation.
The picture shows the development status of local literary and art troupes
The limited incentive and cultivation of talents, and the lack of artistic production and innovation are common problems faced by local art troupes. "* shows that the live broadcast provides a solution to the dilemma of improving the production level of the academy group. First of all, actors use live broadcast to hone their professionalism, and actors who play supporting roles in choruses and group dances on weekdays gain stage experience as soloists and dancers in the live broadcast roomSecondly, Lianmai PK has increased the opportunities for communication and Xi learning between performing arts peersFinally, the audience's interaction in the live broadcast room such as "singing" and "dancing" exercised the actors' ability to improvise and perform artistically.
Li Ruipeng, a young dancer of the Yanbian Song and Dance Troupe, used the Douyin live broadcast room as a "practice room", and gained the love and reward of the audience, and was later selected as the lead dancer of the troupe's works competing for the Lotus Award. "*Evaluation, rewarding, paid live broadcast, etc. not only increase the income of actors, but also a means for local art troupes to broaden their income-generating channels, which helps troupes to alleviate the pressure of wage expenditure and optimize the operating structure of revenue and expenditure.
Public data shows that in the past year, the art troupe has carried out more than 6,800 group live broadcasts on Douyin, which is equivalent to 18 large-scale cultural performances staged on Douyin every day. Taking the Changsha Flower Drum Opera Protection and Inheritance Center as an example, the number of people in its first live broadcast on Douyin "Xiaoxiang Romance, Flower Drum Opera" reached 35050 thousand. It is believed that the high-quality live broadcast performance content of local art troupes enables characteristic culture and literary and artistic works to break through geographical restrictions and achieve dissemination, and solves the problem of cultural communication paths.
1. Communication issues such as limited audiences, and attract online audiences to offline theaters, forming a new business format of "dual performance integration" of offline performances and online performances.
In the process of deepening the reform of enterprise transformation, local art troupes have explored a variety of market-oriented channels, including commercial performances, education and training, cultural and tourism cooperation, and live performances. Among them, the operation and exchange platform established through live broadcast will help strengthen cooperation between theaters and troupes, integrate and share cultural resources and market experience, and provide an opportunity to improve the ecological chain of performing arts and stimulate the vitality of artistic creation. Zhang Yiwu, director and professor of the Cultural Resources Research Center of Peking University, said.