In recent days, a "composition cheat sheet" with text as the background has pushed Dongfang Selection to the forefront, and Dong Yuhui's fans (who call themselves Dong Yuhui's mother-in-law) and Dongfang Selection have launched a fierce quarrel, which is full of wind and rain, so it is not lively.
Affected by the incident, in just a few days, Dongfang Selection **directly** exceeded 7%, and the stock price evaporated more than 4 billion Hong Kong dollars on December 13, and at the same time, it also lost more than 100,000 fans. Dongfang Selection's selection can be said to have lost his wife and soldiers.
The incident was only because in the warm-up publicity of "Oriental Selection Jilin Tour", Dong Yuhui read a brilliant copy and was praised by fans, but at the same time, Dongfang Selection wrote this paragraph with a question below ** (screenshot below), which caused dissatisfaction among Dong Yuhui's fans, thinking that Dongfang Selection was backstabbing Dong Yuhui. They took out Yu Minhong and said that "it was all written by Dong Yuhui" to fight back.
In order to calm down this turmoil, Dong Yuhui and Xiao Sun, CEO of Dongfang Selection, said in the live broadcast: "I claimed to know the business very well and replied in the comment area, which caused many friends to feel uncomfortable, and I directly sued Mr. Yu ......."I was already aggrieved and went directly to the comment area (see screenshot), and from the content of the reply, I directed my grievances at the fans.
Dongfang Selection CEO Xiao Sun also made some inappropriate responses later, talking about Dong Yuhui's temporary decision on the 10th not to want to be on the live broadcast, although there was communication, but internal problems should not affect the established live broadcast arrangement, and some of Dong Yuhui's reactions were also a little inappropriate. mentioned that Dong Yuhui's annual salary is not only tens of millions on the Internet, but it is only part of it, and it also mentions the culture of the fan circle and so on. CEO Xiaosun is also very sincere and hopes that fans will stay calm.
It seems that some fans don't buy it, the storm is getting more and more intense, and fans have taken the switch to other live broadcast rooms, resulting in the number of people and product sales in the Dongfang Selection live broadcast room, which directly affected the stock price plummet.
The turmoil caused by an "essay cheat sheet" is far from over, and all parties are surging in the dark tideFans are retreating?Resignation?It is impossible to predict who Lao Yu will protect behind him.
What I want to say is that for the success of the live show, it must be inseparable from the strong support of the team behind it, everyone is each other's achievement, the difference is that a few people are in front and most people are behind, and the first perspective of fans determines that what they see can only be in front. The rear must be the perspective of the company's leadership, and how to take into account the interests, emotions and dynamics of both parties depends on the leadership's ability to manage, communicate and resolve internal contradictions.
Author's Statement: Personal opinion, for informational purposes only.