Recently, Miss Chen, a citizen of Shanghai, ordered a single bottle of mulled wine on the Ele.me platform, and at the same time as the takeaway was delivered, she received a greeting card of "Invite you to listen to the New Year's ** party", and after scanning the code, a familiar melody of "Blue Danube" sounded in her ears. In order to welcome the 2024 New Year, Ele.me and Cadillac Shanghai ** Hall launched the "Let's Listen to the Symphony" activity, moving the classic New Year's ** party track "Blue Danube" online, and distributing cloud listening greeting cards through takeaway orders such as red wine, inviting Shanghai citizens to listen to the New Year's ** party for free.
On Chinese New Year's Eve, listening to a New Year's ** will be a ritual for many people, and with family and friends, with a few glasses of mulled wine to create an atmosphere, it is also the choice of many homestays. This year is the 20th year that the Cadillac Shanghai Hall has hosted the New Year's Party, and the Vienna Johann Strauss Orchestra will come to the scene to bring the audience a New Year's Party with the purest "Vienna flavor".
From now until the New Year, users who place orders for mulled wine, coffee, milk tea and other related drinks in Shanghai will have the opportunity to get a greeting card of "Invite You to Listen to the New Year" and **will be exclusive *** Scan the code to listen to it and enjoy a quarter of an hour of "instant relaxation".
It is reported that Ele.me will also cooperate with Cadillac Shanghai ** Hall to invite specific people**. Special seats will be reserved for the attendees, and riders and other city builders will be invited to the New Year's party to listen.
As with the New Year's party, mulled wine is endowed with a lot of limited rituals, and the two are the perfect pairing for New Year's Eve. According to the "2023 Mulled Wine Takeaway Consumption Trend Report" recently released by Ele.me, the popularity of mulled wine rises in November every year and peaks in December. According to statistics, nearly half of the mulled wine takeaway consumers are from first-tier cities, and the number of active mulled wine merchants in Shanghai ranks first in the country. In November, the community supermarket chain ALDI launched the first batch of "mulled wine" related products, including "German Christmas mulled wine" that can be enjoyed when heated, and "mulled wine packets" containing apples, cinnamon, lemon slices and other accessories for DIY consumers to sell with red wine.
Most of the popularity of mulled wine and specialty coffee originated in Shanghai, which proves that Shanghai consumers are paying attention to emotional feelings, and the instant relaxation brought by a drink is in line with the current emotional consumption tide. Yang Ruizheng, general manager of Ele.me Shanghai, said.
The first repertoire selected for this cloud listening activity is the classic piece "Blue Danube" brought by the Johann Strauss Orchestra in Vienna. Hu Shiyao, director of the public relations department of the Cadillac Shanghai ** department, said that for more than 100 years, the Vienna New Year's party format with the works of the Johann Strauss family as the core has become a symbol. Among them, "The Blue Danube" is a repertoire of the Vienna New Year's party. "For many music fans, listening to the ** New Year's Eve is one of the most ceremonial and anticipated things every year, and "Blue Danube" is the most familiar melody for many listeners on Chinese New Year's Eve, and we also hope to listen to this form through takeaway orders to deliver ** to the ears of more citizens." ”
Author: Sun Yanyang (intern).
Text: Sun Yanyang (intern) Photo: Photo provided by the organizerEditor: Jiang FangResponsible editor: Li Ting.
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