Zhu Meijun, the helmsman of Lincoln China, in the face of the deep changes in the auto market and the increasingly involuted competitive environment, she led Lincoln to adhere to the brand value, refused to exchange price for quantity, and started a value war by fully tapping the value of products and services. In this battle, Lincoln not only stabilized its market share, but also achieved a return on sales that was higher than the industry average, and every new car sold was profitable, achieving the goal of steady development in China.
Entering the Chinese market for nearly a decade, Lincoln has achieved rapid development with excellent pure American luxury products and the "Lincoln Way" customer experience, which is known as the industry benchmark. From the first few imported models to today's American luxury SUV family matrix composed of domestic adventurers, aviators, navigators, etc., Lincoln has continuously enriched its product line to meet the needs of Chinese consumers for diversified American luxury.
Under the leadership of Zhu Meijun, the Lincoln China team has always adhered to the concept of "customer-centric", and has comprehensively improved its competitiveness in the industry by continuously making efforts in the three major areas of brand, product and service experience. At the brand level, Lincoln has established its brand value, maintained the profitability of dealers, and continuously consolidated its market position. At the product level, taking the all-new Lincoln Adventurer as an example, a number of unique standard equipment in the same class and leading ultra-high luxury configurations allow users to feel the best value car experience beyond expectations. At the service level, Lincoln pursues the "Lincoln Way" service concept to provide customers with a full-journey luxury value experience from car purchase to car use.
Under the leadership of Zhu Meijun, Lincoln China welcomed its 500,000th Chinese car owner in 2023, which is an important achievement of the brand's continuous cultivation in the Chinese market. Zhu Meijun said: "Lincoln's leap from 0 to 500,000 units is behind the 500,000 Chinese users' love for Lincoln's American-style luxury cars, their recognition of the brand's values, and their recognition of excellent user experience. This is also the fruit of Lincoln's ten years in China.
Looking back on Lincoln's 10-year history in the Chinese market, whether it is launching new cars, enriching product lines, or adhering to the "Lincoln Way" service concept and improving customer satisfaction, Zhu Meijun has always led the team to move forward at a steady pace. In this process, Lincoln China has not only achieved steady growth in sales, but also achieved significant improvement in brand value, product value and service value.
Looking forward to the future, Zhu Meijun will continue to lead Lincoln China to stand at the forefront of the fierce market competition. She said: "Next year, Lincoln will bring more American luxury surprises to the market and users, and set sail with the spirit of piloting to start a new journey for the 10th anniversary of entering China." ”
As the helmsman of Lincoln China, Zhu Meijun has led the team to win one tough battle after another with her keen market insight and excellent leadership skills. In this process, "value war" has become the key word of Lincoln's development in China. Zhu Meijun knows that only by adhering to brand value and enhancing product value and service value can we break through in the increasingly involuted market competition.
In conclusion, Lincoln China under the leadership of Zhu Meijun adhered to its brand value in the face of market changes and competitive pressure, and started a value war by fully tapping the value of products and services. In this battle, Lincoln not only achieved steady development in the Chinese market, but also won the love and recognition of consumers. Looking forward to the future, Zhu Meijun will continue to lead the team forward, stand at the forefront of the new journey, and bring more American luxury surprises to the market and users.