Recently, the news about a large number of artists withdrawing from live streaming has attracted a lot of attention on Weibo. More and more celebrities, such as Liu Tao, Li Xiang, Chen He, etc., have withdrawn from the popular industry of live broadcasting, which has made many netizens praise it. Live streaming has sprung up in recent years and has become a way to make money, attracting the attention of many people, including some ordinary people and stars in various fields. However, why have celebrities withdrawn from the live streaming industry?This needs to be analyzed from several aspects. However, I believe that this is just the beginning, and there is a possibility that live streaming will usher in greater action in the future.
Since 2020, more and more celebrities have joined the ranks of live streaming, and netizens have counted that at least more than 500 well-known celebrities have had the experience of live streaming. Whether it is a big star or a small star, the results of their joining the live broadcast to bring goods are not satisfactory. Although some celebrities are famous, they don't bring much goods, which doesn't match their coffee positions. Over time, merchants have found that there is not much benefit in working with these stars, because the sales and profits of these stars are far less than the pit fees for the entire live broadcast. Merchants will not only not be able to make profits, but will lose money, so they will gradually stop working with these stars. In addition, some celebrities have a very poor effect on bringing goods, which does not match their status. If the star is too reluctant to carry out live broadcasts, it will only reduce his value. As a result, many celebrities chose to withdraw from live broadcasting.
However, behind the withdrawal of celebrities with goods, it also reflects some problems in the live streaming industry. Celebrity status is not necessarily suitable for live broadcasting, they should focus more on creation, rather than becoming low-cost salesmen. Merchants should choose partners more rationally, rather than superstitious celebrities, so as to form a real win-win situation.
In the minds of the public, celebrities have always been high idols. They are either engaged in the creation of film and television works, or they have outstanding talents in ** or other fields. However, the rise of live streaming has shattered this impression. The threshold for live streaming is low, and as long as they can speak, they can become anchors. At present, many live streaming products are sold at low prices. This is not much different from selling goods at a stall, and the value of celebrities has been lowered because of this. If a celebrity has been engaged in live streaming for a long time and neglects to create works, their reputation may be affected. Many celebrities are also aware of this risk, so they have taken the initiative to opt out of live streaming.
At present, live streaming focuses on the best, but the quality of products is often worrying, and even some products are of poor quality or are known for counterfeiting. Recently, some celebrity anchors have been questioned for product quality or fraud. If these celebrity anchors do not carefully verify the quality of the product, but sell it when they open their mouths, once it involves product quality issues, it will not only be an ordinary issue, but a legal issue, and may even cause the star's image to break. In general, compared with the potential risks, most celebrity anchors gain more than they gain from live streaming. While live streaming can bring revenue in the short term, it has the potential to ruin the image of a star in the long run. As a result, many people choose to opt out.
The rise of live streaming has brought convenience to shopping, allowing people to buy goods at a lower price. However, it also destroys the original economic ecology. Before there was no live streaming and e-commerce, people were using physical stores to ** goods, from wholesalers to distributors to physical stores, each link had its own work. However, in the age of the internet, the situation is completely different. Live streaming relies on popularity and traffic, if an anchor is popular, and the platform also gives him traffic support, it can bring huge sales. During the Double 11 period, the sales of individual anchors reached billions of dollars in live broadcasts. However, the total consumption in the market is limited, and if a large number of products tend to be the top anchors, it means that small and medium-sized merchants and physical stores will lose many sales opportunities. Therefore, in recent years, the rise of online sales methods such as live streaming has led to the closure of offline physical stores. In addition, under the suppression of low prices of live streaming, the profits of many factories have also been depressed, and some factories have even closed down. In this way, live streaming has had a great impact on the entire real economy.
One of the reasons for this problem is excessive monopoly, live streaming has become a game for several head anchors, and ordinary small businesses have almost no chance. In order to protect small and medium-sized businesses and maintain the balance of the entire economic ecology, some countries have introduced relevant policies or restrictions, such as raising the tax on live streaming, raising the single product **, and even setting restrictions on top anchors. These restrictions are designed to protect the interests of small and medium-sized businesses and give them more room to grow. I believe that in the future, live streaming may change further, focusing more on product quality and service, so as to win the trust and support of more consumers and merchants. **It will also further strengthen the supervision of the live streaming market, promote the healthy development of the market, and protect the rights and interests of small and medium-sized businesses.
Although celebrities have withdrawn from the field of live streaming, I believe that there is still a huge market potential for live streaming. Live streaming will continue to develop, but it may develop in a more specialized and refined direction. With the increasingly fierce competition in the market, celebrity anchors need to win the recognition and trust of consumers by improving product quality and service levels. At the same time, livestreaming platforms also need to strengthen the control of product quality, avoid the inflow of counterfeit and shoddy products, and protect the rights and interests of consumers.
At the same time, celebrities can also find a more suitable way to bring goods through live broadcasting. For example, some celebrities can use their expertise by focusing on products in a specific area and give consumers more choices and suggestions. In addition, in the process of live streaming, celebrities can have more in-depth cooperation with brands to jointly create unique products and increase the added value of products. In this way, the effect of celebrities will be more significant, and it can better meet the needs of consumers.
In short, the withdrawal of celebrities from live streaming does not mean the end of the live streaming industry, but a reflection and improvement of current industry issues. There is still a lot of room for development in the livestreaming industry, and the future development direction will be more professional and refined, and better meet the needs of consumers and merchants. As consumers, we also need to consume rationally, not be confused by false propaganda, choose the right products and platforms, and build trust and win-win relationships.