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** Financial gossip
Author of Financial Gossip
Daily Youxian, who claims to be going to buy vegetables for a year and a half, may have to retreat first.
Following the daily fresh thunderstorm in July 2022, it finally fulfilled the analyst's words"The final outcome is likely to be to sell yourself out of the market. ”
This day is still coming.
Recently,Once the first stock of fresh e-commerce, Daily Youxian was notified by NASDAQ to start delisting.
The once limelight of Daily Youxian can't help but make people sigh when it comes to this point.
Last year, after Daily Youxian shut down its main business "Speed", its social accounts and apps have long been stopped and taken off the shelves, and there is rarely any news coming outNearly disappeared for a year.
It wasn't until August this year that people remembered this "declining company" that had been forgotten by the capital market.
On August 4th, Daily Youxian was suddenly speculated, and the stock price was fused many times, soaring by 368%, and finally closed at 1$98 per share, **28454%。
Suddenly ushered in "vitality", this is becauseDaily Fresh ushered in its "white knight"., so that the market to see confidence.
Daily Fresh announced that it has entered into two share purchase agreements with two investors eachThe total purchase price is $27 million (nearly $200 million).
As a result, Daily Youxian, which had not been investing for a long time, spent another $12 million to buy all the common shares of Mejoy Infinite Limited.
Mejoy Infinite Limited is a digital marketing company, so some people analyze that Daily Youxian is probably trying to retrace the path of the yearMoved to the field of digital marketing.
Daily Youxian has changed from Party A to Party B, and has gone to the downstream of the industrial chain to grab Party B's hard work.
After all, since last year cut off the main business,After the app is removed from the shelves, Daily Fresh can be said to have almost no income**.
It's a pity that Daily Youxian still couldn't wait for this life-saving money of about 200 million yuan.
In November, Daily Youxian announced that the financing deal had been terminated, and there was no way to save itself from entering the field of digital marketing.
In fact, this is not the first time that Daily Youxian has looked for "life money".
Previously, in 2022, it was rumored that it got the financing money from Shanxi Donghui Group, but in the end, the money did not arrive.
The world is declining, and the daily fresh can't even deceive the coal boss.
Since then, Daily Youxian has also been looking for new investors and investors, trying to make people not help themselves through the difficulties, but they all ended up in vain.
I think back then, I got it every dayMore than 10 billion financingNow that it has changed from a capital darling to an outcast, why did Daily Youxian fall to this?
In the past few years, it can be described as chicken feathers.
The reputation of employees who were disbanded on the spot, the best merchants who were owed money, and the reputation of users plummeted, and the performance was even more loss-making.
*Business rights protection site, source: new consumption** According to the financial report, from 2018 to 2020, the daily net loss of Youxian were22.3.2 billion yuan, 290.9 billion and 164.9 billion yuan.
In the recently disclosed 2022 annual performance report, it shows that from 2021 to 2022, the predicament of Daily Youxian has not improved, and it has been mired in losses, with net losses respectively38.500 million yuan, 152.3 billion yuan
In just over 5 years, Youxian has burned more than 12.1 billion yuan every day, and this loss has even exceeded the total amount of financing over the years.
The number of employees has also been reduced from 1,925 in 2021 to 57 by the end of this year.
Judging from the data of Tianyancha, Beijing Daily Youxian E-commerce, the main body of Daily Youxian, has as many as 20 pieces of information on the person subject to execution, of which the total amount of enforcement is 27.44 million yuan, and 92 consumption restriction orders are linked.
There was even news that the founder of Daily Youxian was going to "run away", but later he responded to the rumors in front of **:"I've been in the country all the time, and the people who say I'm running away are too vicious. ”
The decline of Daily Fresh is revealed, which can bring the time back to July 2022.
July 27, 2022, Daily FreshIt was revealed that the news of the nationwide cancellation of the speed delivery business and the dissolution of the company in situ was announced, which caused an uproar for a while.
Later, Daily Youxian responded that it did shut down the national express delivery business, from the original fastest 30 minutes to the fastest next day, and optimized the staff, but did not dissolve the company.
You must know that Daily Youxian cut off the core service of Speedy back thenIt can be said that it is tantamount to a "suicidal" act.
Obviously, it is already "beyond its means", and there is no money to burn.
Actually,The thunderstorm of daily fresh is only a matter of time
As early as March 2022, some ** merchants who had been owed payment for one or two years came to the Beijing headquarters of Daily Youxian to defend their rights.
Even because of the arrears of 1.6 billion, Daily Youxian was forced to pay 5.32 million by the Chaoyang District People's Court.
The reason why the scenery collapsed in a few years is becauseThe "pre-warehouse" fresh food delivery mode pioneered by Daily Youxian is the first to do so
Because of the high cost of front-loading warehouse, it has been difficult for Daily Youxian to reduce it, and it has to spend money to build infrastructure, so it is difficult to make a profit.
Founded in 2014, Daily Youxian has received 10 rounds of financing totaling more than 11 billion yuanInvestors include Tencent, Goldman Sachs, Tiger, CICC and other star investment institutions.
In its heyday, Daily Youxian received 5 consecutive rounds of investment in less than two years, and on June 25, 2021As the first fresh e-commerce stock, Daily Youxian entered the NASDAQ market at an issue price of $13 per share.
The reason why it can attract the attention of capital is because the front-end warehouse model pioneered by Daily Youxian has once become a model for industry learning.
In the second year of the establishment of Daily Fresh, in order to ensure the preservation and distribution of vegetables and fruits, Daily Fresh pioneered the "front warehouse" fresh food delivery model in first- and second-tier cities.
The front warehouse is to distribute vegetables and fruits to the warehouse, set the warehouse closer to the consumer, and only serve users within 3 kilometers of the front warehouse, so that the surrounding users can enjoy fresh vegetables and fruits faster.
Relying on the front warehouse, Daily Youxian has provided more than 4,000 products in 16 cities, which are deeply loved by community users and front-line white-collar workers.
However, it turns out thatThe front position costs a lot of money and is difficult to make money.
According to the financial report, in 2021, the total revenue of Daily Youxian will be nearly 7 billion yuan, a year-on-year increase of 133%。
The operating cost is as high as 1081.2 billion yuan, an increase of nearly 40% year-on-year.
Operating costs are higher than total revenue, at such a rate of burning moneyNo matter how much capital "subsidies" are paid, this kind of business will always come to an end one day.
As a result, some people say that Daily Youxian is defeated in the front warehouse, although it is a bit one-sided, but looking at the example of Dingdong to buy vegetables, it is not unreasonable.
In the two years of 2019 and 2020, Dingdong's loss was as high as 5 billion.
Due to its aggressive expansion strategy, Dingdong opened as many as 550 front-end positions in 2020, resulting in a loss of 6.4 billion yuan in 2021.
Not only Dingdong buys food, but Hema also withdrew after testing the water in front of the warehouse, and did the integration of stores and warehouses.
Hou Yi, founder and CEO of Freshippo, said:"After the Hema test, the front position is a false proposition and it is impossible to make a profit. ”
This mode of front-loading position, in the initial stage,Burning money is the fastest way to occupy the market。Daily Youxian acquires customers through subsidies and advertising.
This means that a lot of marketing costs will be invested.
It can be said thatThe front position is the bargaining chip of Daily Fresh, and it is also its constraint.
And the daily fresh did not establish a deep moat,The deep ploughing on the ** chain is not in placeMost of the brands come from dealersThere is no solid product quality barrier
At the same time, surrounded by strong enemies, coupled with the factors of high losses, high costs and low profits, the pioneers eventually became martyrs.
In the fresh track, it can be said that it is difficult to have a winner.
Because fresh pursues timeliness and freshnessThe attrition rate is destined to be highIt's a very money-burning business.
According to public data, the revenue of domestic fresh e-commerce is flat at only 4%, and the loss accounts for more than 8%.In the end, only 1% are profitable.
It can be said that fresh food is a bitter business that is "easy to burn money, but difficult to make money"."Staying alive" is the key.
may not have experienced the taste of "lack of money", and it is extremely generous to burn money every day.
What kind of business is fire, stepping on the tuyere, even if it loses, Daily Youxian has also obtained tens of billions of financing.
In 2017, Daily Fresh launched "Convenience Shopping"., joined the track of office retail, put unmanned shelves into the office, and the products were connected to the front warehouse of daily fresh products, featuring fresh products.
As a result, it only lasted for about 1 year, not only large-scale layoffs, but also began to withdraw from cities with few second- and third-tier points and low sales, and later, even moreIt's gone.
As a result, Daily Youxian also ushered in a lot of doubts.
Hou Yi, the founder of Hema, once saidDaily Fresh is for investors"If you don't burn money and don't subsidize, you can't get enough traffic and user stickiness, which is more of a 'to VC' model." ”
Since the main business is not profitable, it is difficult to obtain customers and retain customers, so the daily fresh thinksFind more incremental possibilities for people who can't be covered by the front position.
As a result, in 2018, Daily Youxian launched the social e-commerce projects "Daily Yitao" and "Daily Pinpin".Mainly focus on the sinking market.
In the first three months of its launch, the number of members of this new app exceeded 150,000, and by the fourth month, the monthly turnover had exceeded 100 million.
However, this way of pulling people's heads and increasing fans,There is a suspicion of pyramid schemesSo,Daily spelling was later removed from the app**.
Daily Fresh is like falling into a bottomless pitDesperately burning money, but seeing no results, it is becoming more and more difficult to explain to the financier, so,In 2019, Daily Youxian barely got a penny.
The former e-commerce fresh giant, today's status quo is embarrassing, and now the daily fresh is not only no money, but also owes a lot of debtIt can only be said that some businesses are destined to be "small and beautiful", and long-termism is the king of survival.
People go to empty buildings, source: Times FinanceHave you ever used Daily Fresh?What do you think of its dismal exit?Welcome to leave a message in the comment area to discuss and express your opinions or opinions, thank you.