Chinese TV has been robbed like crazy, challenging the shocking pattern of the Korean market!Manufacturing rewrites records?
The entry of Chinese TV brands into the South Korean market has sparked a buying spree.
Chinese-made TV brands are invading the South Korean market and are quickly gaining the hearts and minds of locals. South Korea has the largest demand for TV products, especially the technologies that TVs must have, such as games, smart connectivity, shared terminals, and human-machine dialogue. However, the most popular brand in the Korean market is Samsung, and local consumers must meet four conditions to buy a TV, including telecommunications** and annual fee payment, which is 3 million won (about 1.) per year60,000 RMB). In contrast, Chinese TV brands offer free door-to-door installation and mobile phone connectivity,** ranging from 6,900 won to 19,000 won and are more powerful.
The impact of the rise of Chinese TV brands on the Korean market.
The rise of Chinese TV brands in the Korean market has had a significant impact on the local industry. First of all, the rise of Chinese TV brands means that the export of Korean TV components will be affected, especially technologies such as electronic screens, lens modules, complete chips, and optical sensors. South Korea is the world's leading manufacturer of electronic screens, monopolizing the market for patents. However, Chinese TV brands have reduced the import demand for Korean TV screens by localizing the production of TV screens, and the TV screens produced by Chinese companies represented by BOE have gradually occupied a central position.
Second, Chinese TV brands have put huge competitive pressure on South Korea. In the past, South Korea's Samsung TV sales have been far ahead, but now, Chinese TV brands are gradually surpassing Samsung in sales. Domestic TV brands sold more than 89,000 units in three days, far surpassing Samsung TV's sales of 24,000 units last month. These data show that Chinese TV brands are growing rapidly, which has had a huge impact on the original pattern of the Korean market.
How Chinese TV brands are winning over Korean consumers.
There are many reasons why Chinese TV brands have been able to successfully enter the Korean market and attract Korean consumers to buy. First of all, Chinese products have the best advantage in entering the Korean market. Refrigerators, color TVs and other home appliances are more than 3,000 yuan cheaper than the Korean brand Samsung, and the configuration is more advanced, incorporating many innovative black technology functions. This makes Chinese products economically meet the needs of consumers.
Secondly, the technical level of Chinese TV brands is also improving. In the Internet of Everything、Man-machine sharing、Intelligent network、** games, etc.,Chinese TV brands provide more advanced technology and functions,Far more than South Korea's Samsung。 For Korean consumers, it is undoubtedly very tempting to be able to have the convenience and pleasure that comes with these features.
General & Personal Perspectives:
The rise of Chinese TV brands in the Korean market has not only broken the original pattern of the Korean market, but also had a significant impact on the Korean TV industry. Chinese TV brands have successfully attracted the attention and purchase of Korean consumers by virtue of their stronger technical strength, first-class advantages and accurate insight into consumer needs. The success of Chinese TV brands also shows that Chinese brands are not only competitive in the domestic market, but are also rising in foreign markets.
Personally, as a multi-editor I am well aware of the potential and competitiveness of Chinese production in the global market. The success story of Chinese TV brands entering the Korean market has given us great encouragement and inspiration. In today's economic globalization, Chinese manufacturing must continue to improve quality and technology in order to gain a firm foothold in the international market. At the same time, we must also be good at understanding the needs of consumers and continue to provide products and solutions that are more suitable for market demand. Only in this way can we occupy a more important position in the global market and lay a more solid foundation for the leading position of Made in China.