Two years after the establishment of Yishan, Vipshop Fubon Consumer Finance ushered in the change of chairman for the first time. Shen Ya stepped down as chairmanAccording to the latest display of the national enterprise credit information publicity system, the chairman of Vipshop Fubon Consumer Finance has been changed from Shen Ya to Yao Fang. 
At the end of November this year, Vipshop Fubon Consumer Finance announced that the company's board of directors had deliberated and passed relevant proposals to elect director Yao Fang as the chairman of the first board of directors. Shen Ya, the former chairman, continues to serve as a director. Recently, the company received the approval of the Sichuan Supervision Bureau of the State Administration of Financial Supervision and Administration, approved the qualifications of Chairman Yao Fang, and took up his duties on November 17. It is understood that Yao Fang used to be the head of the finance department of Vipshop, and currently serves as a supervisor in more than 20 subsidiaries of Vipshop, and serves as a director of Zhejiang Vipshop Payment Company. In terms of Shen Ya, as the co-founder, chairman and CEO of Vipshop, in addition to Vipshop Fubon Consumer Finance, at the end of October this year, he also stepped down as the chairman of Shanghai Vipshop Microfinance, and the company's legal person was also changed from Shen Ya to Chen Songjie. In addition, according to Tianyancha, in Vipshop's financial business, Shen Ya currently only serves as the legal person and chairman of Zhejiang Vipshop's payment service. Under the new rules, it may face a capital increaseAccording to the data, Sichuan Vipshop Fubon Consumer Finance*** is a consumer finance company approved by the China Banking and Insurance Regulatory Commission, established on October 19, 2021, and is the 30th consumer finance company in China to open. Shen Ya was the company's first chairman. Tianyancha shows that Vipshop Fubon Consumer Finance has a registered capital of 500 million yuan, which is jointly funded and established by Vipshop (China), Xtep (China), and Fubon Huayi Bank. Among them, Vipshop (China) holds 499%, which is the controlling shareholder of the company;Xtep (China) holds 251%, and Fubon Huayi Bank holds 25% of the shares. 
From the perspective of products, Vipshop Fubon Consumer Finance mainly provides customers with personal consumption loans, including "Xiaoronghua" and "Xiaorongdai". In addition, according to the announcement of business pricing and charging items released in early November, if the interest rate is calculated, the annualized comprehensive interest rate of the company's products is 6%-24% (simple interest), and 0%-3% of the remaining outstanding principal will be charged when repaying in advanceWhen the loan is overdue, it will be charged according to the interest rate of 30%-50%;When the loan is misappropriated, it will be charged at an interest rate increase of 50%-100%. In April this year, Vipshop Fubon Consumer Finance disclosed its first full fiscal year results since its opening. In 2022, the company achieved revenue of 12.5 billion yuan, achieving a net profit of 718750,000 yuan;At the end of the reporting period, total assets were 375.5 billion yuan, net assets of 41.2 billion yuan. In addition, according to the operation of Fubon Huayi Bank in the first half of 2023, as of June 30, 2023, the cumulative realized profit and loss of Fubon Huayi Bank's equity investment in Vipshop Fubon Consumer Finance was -1939690,000 yuan. In addition, it is worth noting that on December 18, the State Administration of Financial Supervision and Administration issued the revised Administrative Measures for Consumer Financial Companies (Draft for Comments), which raised the minimum amount of registered capital from the previous 300 million yuan to 1 billion yuanThe shareholding ratio of major investors in consumer finance companies will be increased from no less than 30% to no less than 50%. Judging from the current registered capital and shareholding ratio of major investors of Vipshop Fubon Consumer Finance, they do not meet the latest requirements of the solicitation of opinions, and may face a series of adjustments in the future. Industry insiders pointed out that the increase in the requirements for shareholders and capital in the consultation on the new consumer finance regulations is conducive to improving the ability of consumer finance companies to enhance risk resistance, consolidate shareholder responsibilities, and better give full play to the advantages of shareholder resources. While promoting the business innovation and development of consumer finance companies, the market reshuffle may also intensify in the future. For some consumer finance companies such as Vipshop Fubon Consumer Finance, there are still many challenges in the future. Editor: Captain Review: Chen Siyang.