1. The rise of domestic OLED screens
2. Breakthroughs and challenges in MiniLED technology
3. The rise of Chinese brands in the global TV market
With the continuous progress of science and technology, the development of LCD screen, as a mainstream display technology, is also changing with each passing day. At present, the technical route of LCD screen mainly includes LCD, OLED, MINILED and MICROLED. These technologies are used in a wide range of applications, including not only mobile phones, computers, but also display devices in various fields such as televisions.
LCD is the earliest technology applied to mobile phone screens, but with the passage of time, OLED screens have begun to gradually replace LCD screens and are adopted by more and more manufacturers. At the same time, in the field of tablet computers, miniLED technology has gradually emerged as a new development trend. And with the continuous breakthrough of technology, microLED screens have also begun to enter the market.
As a leader among Korean manufacturers, Samsung Electronics plays an important role in the development of LCD screen technology. From LCD to OLED, to MiniLED and MicroLED, Samsung has always been at the forefront of technology and continues to lead the industry. Especially in the transformation from LCD to OLED, Samsung has played an important role. It is precisely because of Samsung's active promotion that OLED screens have been widely used in mobile phones and TVs, and have achieved great success.
1. The rise of domestic OLED screens
Once, Samsung monopolized the OLED screen market, and the share of other brands was negligible. However, in recent years, Chinese companies have made great strides in OLED screen technology. Domestic OLED screens have gradually emerged, challenging Samsung's hegemony. Brands such as Hisense and TCL continue to improve their technical strength, and the quality and performance of domestic OLED screens have been widely recognized, gradually seizing Samsung's market share.
2. Breakthroughs and challenges in MiniLED technology
In the field of display technology, MiniLED technology, as an emerging technology, has received extensive attention. According to the data, Samsung has a 70% market share in global miniLED TVs in 2022, while other brands account for less than 30%. However, over time, the situation has changed. According to DSCC, Samsung's market share has dropped to 39% in the third quarter of 2023. Meanwhile, China's Hisense and TCL are close behind with 27% and 26% market share, respectively, surpassing Samsung. The two brands have seen an 18-fold increase in their shipments of miniLED TVs in just one year, successfully capturing more than half of the global market. This means that domestic brands have begun to challenge Samsung and LG's dominance in the high-end TV market.
3. The rise of Chinese brands in the global TV market
In addition to making breakthroughs in the field of MiniLED, Chinese brands Hisense and TCL are also rising in the global TV market. At present, Samsung Electronics ranks first in the global TV market, TCL and Hisense are ranked second and third, respectively, while LG Electronics has been squeezed to fourth place. It is foreseeable that domestic brands will continue to challenge Samsung and LG's dominance in the high-end TV market, not only in the MiniLED product line, but also in the MicroLED product line.
By understanding the development trend of LCD screen technology and the rise of Chinese brands in its field, it can be seen that Chinese companies have made breakthroughs and transcendences in screen technology. From the rise of domestic OLED screens to the breakthrough of MiniLED and MicroLED technology, Chinese brands are rapidly rising in the field of LCD screens. This is not only the improvement of China's technological strength, but also a victory for domestic brands in the global market competition.
With the advancement of technology and the intensification of market competition, LCD screen technology will continue to develop and evolve. Chinese brands need to continue to strive to improve their technological strength, continue to innovate and break through to consolidate their position in the global market. At the same time, Korean manufacturers such as Samsung Electronics also need to actively respond to the challenges and maintain a leading position in technology research and development and market expansion. Only in this way can LCD screen technology continue to advance and provide consumers with a more high-quality and advanced display experience.
Summary: The rise of Chinese brands in the field of LCD screens is an encouraging feat, reflecting the improvement of China's scientific and technological strength and the enhancement of independent innovation capabilities. In the global market competition, Chinese brands should continue to increase R&D investment, strengthen technological innovation, and improve product quality and competitiveness. At the same time, Korean manufacturers such as Samsung Electronics also need to enhance their market insight and technology research and development capabilities to meet the challenges from Chinese brands. I have firm confidence in the development of Chinese companies in the field of LCD screen technology, and I believe that Chinese brands will continue to achieve greater achievements in the future.