The overall sales of new energy vehicles continued to climb, with domestic sales reaching about 1.79 million units in the second quarter of 2023, indicating strong market demand for new energy vehicles.
However, the quality problems in the industry have also shown a rapid growth trend, and the number of related complaints received by the car quality network during the same period has accumulated to 12,414, and new energy vehicles have become the main object of complaints, which undoubtedly casts a shadow on the booming new energy vehicle market.
In the automotive industry, quality has always been a top concern for consumers. Especially with the rise of the new energy vehicle market, its quality problems have aroused widespread concern among consumers. Whether it is a traditional fuel vehicle or an emerging new energy vehicle, it is necessary to ensure the quality of products through a strict quality control system.
Against this backdrop, Huawei has deeply empowered the automotive industry with the concept of "quality is the lifeline", and reshaped the benchmark for high-quality, high-quality, and high-quality experience for the industry through its excellent technology and management experience.
Huawei's quality standards empower the world and raise the ceiling of quality control in the industry
Judging from the current situation in the field of new energy vehicles, Huawei, which has brought a number of blockbusters and staged many wonderful performances, is a representative enterprise of "high quality". In Huawei's view, quality is not only the cornerstone of its own survival, but also its own self-esteem, and it must carry out high quality to the end.
Huawei's Basic Law clearly states, "Our goal is to meet the growing needs of our customers with excellent products, reliable quality, superior end-to-end performance-to-cost ratio, and effective services." Quality is our self-esteem. "No matter what field it is, Huawei insists on building a brand with quality and truly achieving "winning by quality".
In the important field of the new energy vehicle market, Huawei is committed to putting quality first. Huawei's forward-looking and highly effective strategy is to adapt its past best practices in the information industry and consumer electronics products to the new energy vehicle market in a tailored way.
To empower partners, Huawei has introduced quality awareness, standards, and quality management systems in the mobile phone field to create the ultimate user experience. Whether it is quality awareness, standards and management systems in the new energy vehicle market, they are like a fish in water and seamlessly integrated.
In particular, Huawei's IPD (Integrated Product Development) and IPMS (Integrated Product Marketing, Sales &Service) systems empower partners to shine and form the industry's most advanced process management system. In this way, Huawei ensures that the car has excellent quality and performance.
Among them, IPD can make models that meet user requirements and quality based on the process. The best practices and quality standards solidified into the process truly ensure that the final delivery to the user is a satisfactory quality of the car that is delivered.
Taking the new M7 as an example, it performed well in the recently released "2023 Chedi Winter Test". In the "Night Snow Backlit ACC Test for Static Fake Cars (60km H)", the new M7 can also identify obstacles in advance and brake steadily. It is a testament to outstanding quality, safety and reliability.
In order to provide accurate and fair evaluation results, Huawei and Sailis engineers will conduct rigorous tests before each new car is launched, and authoritative testing institutions will also use scientific and reliable methods to verify it. These rigorous and professional tests cover a wide range of daily driving scenarios as well as extreme conditions to ensure that the vehicle provides a safe and comfortable driving experience in all environments.
High quality can withstand the test, and Huawei's strict quality control creates high-quality "explosive models".
There is no doubt that high quality is an important driving force for the growth of enterprises. Building a deep and strong relationship with users through high-quality products is the inevitable way for enterprises to achieve long-term development. Huawei, which is well aware of this, is determined to seize market opportunities with high quality in the treatment of the Wenjie series of models.
In order to fully implement the high quality of Wenjie Automobile, Huawei insists on building a strict quality control system. The rigor of this quality control system lies in the penetration of every node, covering all key nodes from R&D to production.
Huawei conducts quality control at each node to ensure that every Wenjie car meets the highest quality standards, and that users receive high-quality cars. High quality is inseparable from the blessing of intelligent manufacturing. With intelligent manufacturing as an important starting point, high quality can move forward steadily, so that product quality is getting higher and higher.
With Huawei's help, the performance of the Wenjie Smart Factory, which produces the Wenjie series of models, has become more and more impressive. Recently, the list of unveiling units of the 2023 intelligent manufacturing demonstration factory and the list of excellent scenarios of intelligent manufacturing in 2023 were announced.
It is reported that the Wenjie smart factory has a total of more than 3,000 intelligent collaborative robots, and the number of configurations is industry-leading. Through the use of a large number of robot intelligent equipment, the automation rate of key processes is as high as 100%, reaching the highest level in the industry, meeting the flexible production of multiple models, and ensuring the high quality and high reliability of the body.
At the same time, the Wenjie smart factory also took the lead in realizing the world's leading 9000t die-casting machine put into production, effectively achieving efficient production, lightweight products, and high safety. The quality of the Wenjie series of cars produced in the smart factory is obvious to all, and it leads the acceleration of the intelligent manufacturing level of the automotive industry.
In the face of the complex new energy vehicle market and industry environment, Huawei has been steadily moving forward by continuously digging deep into quality and polishing product strength, and empowering partners with its quality control system and the entire industry chain. By building benchmark products such as Wenjie automobiles with the highest quality, Huawei is benefiting more partners and users.