Winter has arrived, the heat "engine" has not decreased, and a series of activities of Songshan Lake automobile consumption have been launched one after another. In order to expand social consumption and enhance market vitality, the Songshan Lake Management Committee, together with the Dongguan Automobile Industry Association and a number of automobile sales enterprises in Dongguan, held the 2023 Songshan Lake Automobile Test Drive Experience Activity (Phase I) at Songshan Lake Xinjiayuan Square from December 14th to 17th, providing an excellent platform for the general public to see, select, test and buy cars.
The participating car companies are all high-quality car companies in Songshan Lake, including Wenjie, BYD, Hongqi, Wuling and other new energy vehicle brands that are favored by the market. More than 10 of the latest models were displayed and sold on site for consumers to test drive and purchase, and the test drive route was about 3 kilometers long, allowing consumers to fully experience the handling performance and power performance of the vehicle.
In this event, a large amount of automobile consumption subsidies will be introduced, and individual consumers will purchase new energy vehicles at the automobile stores designated to participate in consumption promotion activities in Songshan Lake Park, with a subsidy of up to 120,000 yuan. Among them, employees working and employed in the park can also enjoy an additional subsidy of 2,000 yuan if they provide proof of relevant social security materials. In addition to the first subsidy, during the test drive event, the major car dealers also launched their own preferential activities, providing the best quality and most preferential car purchase services for the majority of car buyers.
From December 15th, Dongguan's "Tesco Dongguan" Spring Festival consumption season car consumption promotion activities have also been launched, issuing 10 million yuan of new car purchase subsidies, up to 3,500 yuan of subsidies. Multiple subsidies are superimposed on the city park, and car buyers who come to Songshan Lake can enjoy a subsidy of up to 15,500 yuan.
According to statistics, this test drive event attracted nearly 200 people to test drive on site, and 115 cars were traded in 4 days.
As the 'pillar' of Songshan Lake's consumer market, automobiles play an important role in promoting consumption and releasing potential. The relevant person in charge of the Songshan Lake Commerce and Investment Promotion Bureau said that in the future, Songshan Lake will continue to provide high-quality automobile exhibition and sales services, establish cooperation with more brand automobile sales enterprises, create a complete automobile consumption service ecosystem, and strive to expand the scale of automobile consumption.
Since July 2022, Songshan Lake has held a number of "Tesco Dongguan, Enjoy Songhu" new energy vehicle consumption promotion activities, and in the future, Songshan Lake plans to build the automobile industry in the park, further increase the subsidy for car purchases, prosper the cultural atmosphere of automobile consumption in the park, and let the citizens enjoy real discounts.
Although the first phase of the Songshan Lake Automobile Test Drive Experience Activity (Phase I) ended on December 17, the "Enjoy Songhu" new energy vehicle consumption promotion activity will continue until January 31, 2024. Subsequently, Songshan Lake will also hold similar car displays, test rides and car culture-related activities at different locations in the park.
If you are planning to buy a car, don't miss out on the last chance to buy a new car of your choice at Songshan Lake
Written by: Zheng Wenyi, Chen Qiliang.
Photo] Mak Ching-yi.
Author】 Chen Qiliang;Mak Ching-yi;Zheng Wenyi.
*] Southern Press Media Group Nanfang + client.