SpokenBlue Moon laundry detergentMany friends should be familiar with Blue Moon's laundry detergent in the supermarket has always been a high-end product.
Blue Moon's ** is prohibitive, but there are also people who are particularly fond of Blue Moon.
However, recently I found that a "liquid" became famous, and the blue moon, which has been the top seller of detergents for 11 consecutive years, disappeared most of it overnight in the supermarket, why did the supermarket reduce the placement of the blue moon.
When it comes to Blue Moon, the first thing that comes to everyone's mind is laundry detergent, but in fact, Blue Moon didn't make detergents at the beginning, it made "all-round water cleaner".
It wasn't until 1992 that the founders changed their name to Blue Moon, but the main product sold at this time was still not laundry detergent, but kitchen cleaner.
The reason why it did not enter the detergent industry was that at that time, big brands such as Unilever and Procter & Gamble began to enter the Chinese market, and domestic brands such as Liby were also slowly rising.
At that time, it was the era of fairy fights between brands, and the most popular detergent at that time was still laundry detergent, and it was not until 2000 that Blue Moon decided to join the market of detergents.
But at that time, our economy was far from what it is now, and Blue Moon, who had just entered the detergent market, did not dare to try laundry detergent, and they first launched hand sanitizer.
Blue Moon's hand sanitizer, in the years after its launch, was welcomed by the people, and Blue Moon also took the opportunity to open up its popularity, and the supermarket shelves were also full of Blue Moon.
It wasn't until 2008 that the founder of Blue Moon began to contact the laundry detergent market, and at that time, the laundry detergent market was never as good as laundry detergent, which was cheaper, and laundry detergent was more expensive.
But the founder of Blue Moon was keenly aware of the laundry detergent market, so he insisted on launching Blue Moon laundry detergent.
1. There are too many fakes
Many netizens found that the Blue Moon laundry detergent they bought was in hand when they bought it, and it became a fake and shoddy imitation of Blue Moon High and Blue Moon Shell, and even some supermarkets would accidentally buy the wrong goods.
Due to the relatively large name, there are more and more imitations of laundry detergent, and some supermarkets simply do not buy Blue Moon, plus Blue Moon's ** is relatively expensive, and it is not easy to sell than other laundry detergents.
2. Fierce competition
After Blue Moon entered the market of detergents, it quickly occupied its own position in the Geely market, in fact, the name of Blue Moon became more and more loud, and other big brands also began to launch a ** war against Blue Moon.
At that time, in order to suppress the blue moon, foreign brands thought of many ways, Unilever launched the Aomiao laundry detergent, and started to launch a **war with a cheap **.
It was also from that time that the preferential activities of laundry detergent began to emerge in an endless stream, and now we can often see in the supermarket Buy 2 get 1 free, the discount activity was left at that time, under such a pinch, the market of Blue Moon began to shrink.
3. Self-inflicted
In fact, the reason why Blue Moon disappeared from the supermarket also has a certain relationship with its own self-inflicted, and the founder of Blue Moon said that his profit and sales share in the market did not reach his goals.
The founder of Blue Moon immediately asked RT-Mart to reduce the deduction points in the contract between the mall and Blue Moon to distribute sales profits, but RT-Mart refused, and the embarrassed founder made a wrong decision.
The founder of Blue Moon decided to set up a brick-and-mortar store on the side of the road to start the Moon Hut, but the appearance of the Moon Cottage did not achieve the expected effect of the founder of Blue Moon.
Leaving last week's Blue Moon, although it was full of Moon Huts, sales were lower than before, and it also consumed a lot of money in operation and lost a lot.
In the end, Blue Moon could only be gray, and returned to the supermarket and other detergents crowded on the same shelf, but at this time, new detergents appeared on the shelves, and Blue Moon was replaced again.
The market for detergents has been moving forward and updating, and after Blue Moon returned to the supermarket, she found that the supermarket had already appearedLaundry podsSuch detergents.
Whether it is in terms of appearance, function or **, laundry pods are stronger than laundry detergent and laundry detergent.
The outer layer of the laundry pod is wrapped in a transparent PVE film, which protects and helps us control the amount of use, and when thrown into the washing machine, this film dissolves into carbon dioxide.
The dissolution effect of laundry pods is also better, and as a concentrated type of detergent, stains can be quickly decomposed regardless of temperature, and it has a supple ingredient, sterilizing ingredient, and deodorizing factor that laundry detergent does not have.
In the past, a bucket of laundry detergent was quickly used up in about a month, but now a bucket of laundry pods is enough for us to use for three months.
Kotaku Summary:
It is no wonder that the blue moon, which became famous overnight and won the sales crown for 11 consecutive years, will disappear from the supermarket overnight, and the wrong marketing methods have gradually shrunk the market of the blue moon, and I look forward to seeing the blue moon play a beautiful turnaround battle one day.
Warm Winter Good Thing Award