In less than 6 years, the loss has exceeded 80 billion, where is the road of NIO?

Mondo Cars Updated on 2024-01-29

Recently, Chinese electric vehicle manufacturer NIO released its 20 AI assistant creation season Q3 '23 financial report, although both revenue and sales have increased, but the loss problem is still severe. According to the data, in less than 6 years of NIO's car-making career, its cumulative loss has exceeded 80 billion yuan.

In the face of this dilemma, NIO has taken a series of measures to "survive with broken arms", including laying off employees, opening up battery swaps, giving up battery manufacturing, and applying for independent car manufacturing qualifications. These initiatives are aimed at reducing costs and improving efficiency in order to improve financial performance in the fourth quarter.

However, as the price reduction effect gradually faded, NIO's deliveries in October and November showed a downward trend. In order to boost sales, NIO vigorously recruited sales personnel in the second half of this year and strengthened their assessment. Despite this, NIO's profitability remains worrisome.

For future growth, NIO plans to divest its battery manufacturing business and consider a spin-off financing of its NIO Power division. In addition, NIO also announced that it will acquire some of JAC's factories, a move that has been interpreted by the outside world as NIO will move away from the JAC OEM model and shift to independent production.

It is worth noting that NIO's mobile phone business has also caused widespread controversy. In September this year, NIO released its first mobile phone, with prices starting at 6,499 yuan. However, due to the fierce competition in the market, the configuration and advantages of NIO mobile phones are not obvious, and some users even question whether NIO should focus on its main business instead of getting involved in the mobile phone market.

NIO is currently at a critical inflection point. Despite the challenges, the company is actively seeking solutions to improve its financial position and enhance its brand image in various ways. In the future, it remains to be seen whether NIO can turn losses into profits and get out of the predicament.

What are your thoughts on the current situation and development of NIO?Feel free to share your views in the comments section.

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