What I share today is [New Outlet of E-commerce: Second-class E-commerce Live Streaming] Report Producer: Cai Ruitao.
Featured Reports** Public Title: A global repository of industry reports
According to iResearch data, the overall turnover of live broadcast e-commerce in 2019 reached 4,512900 million yuan, a year-on-year increase of 2004%, accounting for only 45%, there is a lot of room for growth, and it is expected to maintain a high growth trend in the next two years. Douyin, Kuaishou, ** and other platforms continue to increase the code of live broadcast e-commerce, and users' live shopping consumption Xi is gradually formed, and the future of live broadcast e-commerce can be expected.
Affected by the epidemic this year, the scale of Douyin e-commerce that entered the live broadcast in 2020 has been able to achieve rapid growth, and Douyin hopes to create a closed loop of the e-commerce industry through the "Douyin small store" model. Douyin Xiaodian is a key promotion platform for second-class e-commerce merchants, and the follow-up Douyin Xiaodian will launch more favorable policies for settled merchants, which will also stimulate more merchants to pay attention to the broad market of direct e-commerce.
Among the new products on the shelves of direct e-commerce, clothing, shoes and bags account for the first place in the three major channels, of which the proportion of new products in clothing, shoes and bags on Tencent Fengpage has reached 4048%.
The lowest price of the product is used as the ** of the commodity, and the ** range of the corresponding number of products is calculated in the form of a positive distribution as follows. Mobile phones and % of direct e-commerce products are priced at 182-598 yuan and 168-298 yuan respectively. Relatively speaking, Douyin and Toutiao** are lower.
By cutting into the daily trial scene, some of them will present a comparison before and after use, reflecting the strong practicability of the product, making life "more convenient" and "better", and triggering the needs of users. In the corresponding ** creative, it is usually tried and evaluated as a user and recommended. There are few real people in daily necessities, and there are relatively more clothing, shoes and bags.
Most of the best-selling products in the Douyin live broadcast room are in the low range, and the number of products in the Douyin live broadcast room with a range of less than 20 yuan accounts for the highest proportion, reaching 31% Most of the products in the Douyin live broadcast room in August are in Douyin stores, channels, and the number of products in Douyin stores accounts for a slightly higher proportion than **.
This article is for informational purposes only and does not represent any investment advice from us. To use the information, please refer to the original report. ）
Featured Reports** Public Title: A global repository of industry reports