At the beginning of Dongfang Selection, it was advertised as helping farmers, and sales also started from agricultural products.
Several young teachers who have just left the podium have become the first generation of online salesmen, and their rich book knowledge and cultural feelings make them unique.
Compared with the period before and after the explosion, many fans felt the changes in the live broadcast room of Dongfang Selection: the humor of teasing each other in the live broadcast room before was gone, and the joking warmth of ** was gone, but there were more scruples and more distance.
After Dong Yuhui became popular, writers, directors, hosts, entrepreneurs and other celebrities appeared in the live broadcast room, which continued to enhance the popularity of Dong Yuhui and Dongfang Selection, and the erudite, warm, kind and hard-working character was blessed on Dong Yuhui's body, and his every word and deed, every move was exposed under the noses of the public, making him tremble.
In the process of development, the nature of business is becoming stronger and stronger, and enterprises no longer talk about agriculture, begin to dilute the influence of head anchors, cultivate more anchors, improve the adhesion of fans to the platform, and weaken their dependence on Dong Yuhui.
None of this is wrong in terms of business practices.
But the mistake is that the original intention you advertised has changed, the character you admired before has changed, everyone doesn't believe you anymore, fans like Dong Yuhui and like Dongfang Selection should be two different things, but some people equate Dongfang Selection and Dong Yuhui, this is the problem.
There must be a difference between the Internet celebrity (fan) economy and the traditional business model, and if you continue to use the past form of enterprise management to operate new business opportunities, it will undoubtedly be followed.
When the competition for capital is bloody and new business models make money, the predators will rush to the front, and the attack methods will emerge in an endless stream, and no problems will create problems.
The quality of the products selected by Dongfang is good, and the public does not want to buy things only in one company, and one more competitor may motivate them to improve their service and quality.