As the demand of global consumers for cross-border goods has been increasing, the scope of cross-border e-commerce markets is also expanding rapidly. More and more consumers are agreeing to purchase foreign goods through cross-border e-commerce platforms, which provides a vast market space for the development of the cross-border e-commerce industry.
At the same time, with the continuous improvement and innovation of logistics, collection, data analysis and other technologies, the service and experience of cross-border e-commerce platforms have been greatly improved, providing consumers and merchants with a more convenient, safe and efficient buying and selling situation.
In the rapidly changing fashionable retail market, SHEIN, as a world-famous fashionable e-commerce platform, is firmly in the leading position in the industry with its unique form and strong supply chain capabilities. SHEIN has always overturned the traditional retail form with the concept of flexible on-demand fashion, and the process of first-class retail is combined with the on-demand production of Mali supply chain to provide global consumers with diversified and cost-effective fashionable products.
In 2013, the founder Xu Yangtian wrote in the communication: My company is developing rapidly, I now have more than 50 employees, and by 2016, SHEIN has become a team of 800 people, from planning to production, a one-stop industrial chain. In 2016, SHEIN's ** amount was about 4 billion yuan, and in 2017, it exceeded 10 billion.
SHEIN's strong development also benefits from the homeland behind it, don't forget, we in China have the world's most complete clothing production and supply chain, as long as this complete supporting premise is allowed to SHEIN's rapid planned production. As soon as the draft of a clothing plan came out, hundreds of workshops around it were on standby, and this kind of mature premise was really not available in other countries.
With the increase in revenue and profits, SHEIN has also been expanding new business boundaries and promoting the business of third-party platforms.
Now, SHEIN's platform form continues to expand, and it has been shaking new vitality and attracting a large number of cross-border sellers.
The expansion of the SHEIN platform can meet the gradually increasing diversified needs of global users, provide full life cycle growth empowerment for small and medium-sized enterprises and sellers in different regions around the world, and promote the continued development of multiple parties.
In general, SHEIN is commensurate with its popularity in overseas markets, and SHEIN's platform form can provide sellers with "menu-style" options for going overseas, and many high-quality products and brands can easily open the international blue ocean market. For sellers who plan to enter the SHEIN platform to go overseas, the cross-border overseas outlet of this platform has arrived. Sellers can choose the right form of business for themselves and explore new ways to cross borders.