Speaking of Tesla's automatic driving, its biggest feature is that it is different from the technical route of domestic mainstream car companies, it cancels lidar, and adopts a pure visual scheme of algorithm + camera, Musk believes that as long as the algorithm is strong enough, the camera is enough.
In China, the pure visual scheme is also adopted, and only the Jiyue Automobile was born. As a product of the strong alliance between a major Internet manufacturer and Geely, a self-owned brand car company, it takes into account the intelligent genes from the Internet and the top mechanical quality of traditional automobile manufacturers.
According to the publicity caliber of the recent Jiyue press conference, Jiyue 01 is the world's first car company with a large model on the car, the world's first car company that relies on pure visual perception algorithms, the car company that runs through China's complex urban roads with zero takeover, and the world's first car company that supports voice-controlled car parking outside the car. The strength should not be underestimated.
Jiyue 01 has only been on the market for a month, and there are big moves.
From 19:30 on November 30, Jiyue 01 adjusted **, reduced by 30,000 yuan, and the long-range ternary lithium battery optional package (100kWh) was simultaneously reduced by 10,000 yuan, with a new **, new rights and interests, to join the surging tide of the new energy vehicle market.
The adjusted Jiyue 01 MAX starts at 21990,000 yuan, the price of the Jiyue 01 Max long-range version is 25490,000 yuan, the price of Jiyue 01 Max Performance is 30990,000 yuan. At the same time, replacement users can also reduce the price by another 5,000 yuan.
After the adjustment of the whole system**, Jiyue also brought a "thank you gift" to old users. For old users who have picked up the car or have paid the final payment, Jiyue will give a cash compensation of 30,000 yuan for the price difference according to the price of the latest model.
For old users who have locked the order and have not paid the final payment, they will update the order according to the latest price of the model in December, and still enjoy the right to buy a car in November, that is, 150,000 yuan optional ** and other rights.
For old users who only make reservations but have not locked their orders, they can enjoy the latest price of the December model and the right to buy a car.
Never "backstab" old car owners is Jiyue's commitment, and with the support of new ** and new rights, what Jiyue wants to do is to make friends with more new and old users. Because only in this way can Jiyue 01 really open the market.
21.Starting from 990,000 yuan, Jiyue has joined the mainstream pricing range
Today, "involution" is the main theme of China's auto market, but a simple word, will obscure a large number of facts, if we open the ** to see, the most brutal battlefield of involution is undoubtedly 200,000 to 300,000 yuan ** belt.
Among the passenger cars below 100,000, the combination of Wuling MINI + BYD Dolphin is almost invincible, and the penetration rate of pure electric is almost 100%.
In the 100,000 to 150,000 yuan ** band, fuel vehicles and plug-in hybrid models represented by BYD are evenly matched.
At more than 300,000 yuan, there are relatively few players, in addition to the high-end models of joint ventures and China's own brands, it is mainly ideal, NIO and traditional luxury brand BBA to compete for market share.
Only the 200,000 to 300,000 yuan ** belt has become a battleground for soldiers, no matter who it is, it quickly becomes a "negative gross profit selling car", corpses are everywhere, and brains are everywhere. At this moment, the "law of the dark forest" is taking shape - all car companies, no matter who they are, can only do one thing in this ** belt: high configuration and low price!
Unfortunately, Jiyue 01 is in the most brutal ** belt of market competition.
Jiyue CEO Xia Yiping.
*, after all, it is the primary factor for consumers to consider, and the pole after the price reduction is 01,21From 990,000 yuan. Both are contrasting 22Xiaopeng G6 and Zhiji LS6 starting from 990,000 yuan are still as high as 26Tesla Model Y, which starts at 640,000 yuan, can be regarded as really able to fight.
In addition, there is also a Jiyue 01 standard electric door, the whole system is equipped with Qualcomm 8295 chip, 1000 yuan to enjoy seat ventilation, massage, heating, Nappa leather seats and other comfortable configurations, the cost performance is really full.
The biggest concern of Jiyue 01 is intelligence, compared with Tesla's "far away" intelligent driving program, Jiyue not only provides free 12 months of high-end intelligent driving experience, but also less than 20,000 can be bought out with the car.
In fact, in addition to "cost performance", another focus of Jiyue is the smart price ratio - so that consumers can enjoy the most advanced autonomous driving technology with more affordable **.
In 2024, there will be a lot of players who can compete head-on with Tesla
We all know that the propaganda caliber of Jiyue is that, based on the full set of Apollo high-level autonomous driving capabilities and the empowerment of the safety system, the "pure vision" high-end intelligent driving of BEV+Transformer of Jiyue 01 has achieved the only mass production in China, becoming one of the two major brands with pure vision mass production capacity in the world.
Pay attention to the three key words: "pure vision", "domestic unique" and "global two". After reading these three keywords, I also understood the positioning of Jiyue in the market structure - it is the only car company in China that can compete with Tesla head-on in the pure visual autonomous driving solution.
In the previous article "Intelligent Driving Battle 2024: LiDAR May Become the Biggest Winner", we came to the following conclusions:
With the liberalization of relevant policies and the entry of Tesla's FSD into China, 2024 is not only the first year of the decisive battle of intelligent driving, but also the first year of the confrontation of the two technical routes of pure vision and lidar.
You must know that although the cost of lidar is high, the threshold for pure vision route algorithm is high, so for many domestic car companies, the former is easier to achieve technology landing, after all, backed by China's huge industrial chain, it is easier to knock down the first.
But for Jiyue, the accumulation of autonomous driving technology born out of it and taking the pure visual route is the key to their standout.
In fact, on October 17 this year, Jiyue has successfully demonstrated the excellent performance of the pure vision solution in realizing the urban NOA, you know, at that time, Tesla's FSD was still in the testing stage, and Jiyue may even be one step ahead of Tesla in terms of progress to achieve application landing.
In 2019, the company unveiled Apollo Lite, a technical solution that relies on pure visual perception to realize L4 autonomous driving. In the following years, this low-cost solution was put on the Robotaxi test vehicle and successfully operated on urban roads in many places, forming a valuable technical accumulation of pure visual routes.
Therefore, as an automobile brand deeply empowered by Apollo, Jiyue benefits from the system capabilities accumulated in the field of autonomous driving for many years. Wang Liang, the person in charge of the Apollo Lite project and the chairman of the Technical Committee of the Intelligent Driving Business Group, also partnered with Xia Yiping, CEO of Jiyue, after the establishment of Jiyue in 2021, to assist in the joint development of Jiyue Intelligent Driving.
After this personnel reorganization, the intelligent driving development team of Jiyue immediately began a deeper technical exploration - training a larger model and placing higher trust in vision.
It is important to know that pure vision, as a new neural network algorithm, requires a large amount of data training to show a high enough perceptual accuracy. However, this kind of data is not general two-dimensional data, but more accurate three-dimensional data, but three-dimensional data is difficult to obtain on the camera, so what should I do?
This is where the lidar deployed on the Robotaxi fleet comes into play, and the vehicles equipped with the lidar automatically collect a large amount of 3D data during the testing process. It can be seen that the existence of lidar provides data nourishment and further accelerates the development of pure vision algorithms. Therefore, in the real technology research and development scenario, lidar and pure vision are not completely opposite.
Therefore, Jiyue CEO Xia Yiping believes that Jiyue 01 is the only car company in China that can compete with Tesla in autonomous driving technology, in his hands, it is a team that has been developing autonomous driving in China for many years, and is more familiar with China's road conditions and regulations, and Tesla's FSD, which is about to enter China, is a completely unfamiliar environment even if the technology is advanced.
For defeating Tesla, Jiyue is full of confidence.
In the third quarter of 2023 financial report, Tesla's revenue growth rate declined, the gross profit margin hit a new low in recent years, and the market value evaporated tens of billions of dollars in one day. At the meeting, Musk avoided talking about the blockade in the Chinese market.
Will Tesla's "self-driving myth" be destroyed at the hands of Jiyue?We'll see.