With the significant improvement of people's living standards, in addition to material wealth, the public's pursuit of a healthy lifestyle is becoming more and more significant.
In this context,Marathons are rapidly emerging in many citiesto become a popular event.
On the one hand, it benefits from the strong support of the first company, and on the other hand, it is also inseparable from the active sponsorship of advertisers.
The enthusiastic participation of the players, as well as their hard work and sweat, is also an important part of the event's income**.
So,How profitable is the marathon?How does the size of the event affect the bottom line?
The profit model of the marathon
The profit model of the marathon mainly includes three aspects:
First of all**AppropriationsThis not only enhances the credibility and influence of the event, but also strengthens its position in the city.
* not only provides a financially sound foundation for the event, but also enhances the credibility and stability of the event.
Under normal circumstances, marathon events with ** appropriation as a guarantee can ensure profitability and ensure that there is no loss.
And then there'sFinancial support from advertising sponsorsThis not only ensures the smooth running of the event, but also brings them a lot of opportunities.
Advertising sponsorship is usually divided into different levels, including title sponsors, first-level sponsors, second-level sponsors, ** sponsors, and fourth-level sponsors.
In a general event, the fee offered by the title sponsor is high, while the lowest level of sponsors generally does not pay the fee and uses the product to redeem some resources.
The last important profit** is:Contestant's entry fee。High-quality and well-reputed events tend to attract a large number of players to participate, thus maximizing the income from the entry fee.
The registration fee for domestic marathons is usually no more than 200 yuan, while the registration fee for half marathons is generally less than 150 yuan. Considering the sheer number of contestants, this is undoubtedly a considerable amount of income.
The scale and profitability of the event
The size of a marathon is closely related to its profitability.
Large-scale events are often very profitable, sometimes as high as tens of millions, or even tens of millions, due to the large number of entrants and the ability to attract more sponsors.
Medium-sized events tend to be in the million-to-millions range.
Small-scale events, on the other hand, usually rely on first-class appropriations and player registration fees, and the profits are often less than hundreds of thousands.
The size of an event has a direct impact on its profitability, so it's important to be aware of its potential profitability prospects when choosing to host a major event.
The revenue from the big events may be impressive, but in reality,Not every profitable event can be done, some can only break even, and sometimes even lose money.
It is important to understand that holding a marathon is not just a matter of financial calculation, it is subtly influencing society, enhancing the image of the city, and conveying the concept of health to the public.
Expenses for marathon events
When discussing the economic benefits of an event, it is not important to ignore the cost.
First of allVenue RentalLarge-scale events have a greater demand for venues, and the corresponding rental costs are also higher.
And then there'sSafety and securityEnsuring the safety of each player requires a lot of investment in professional security teams and safety facilities.
In addition,Medical supportIt is also an essential expense, including the standby of first responders and the preparation of first aid supplies.
Finally, in order to attract players, there will be an eventPrize money and finisher prizesThis is not only a recognition of the efforts of the players, but also an indispensable input for the organizers.
Therefore, although a marathon has a variety of incomes**, its expenses are also a significant amount, and the event can only be considered successful if it breaks even and even generates profits.
The value of a marathon
In addition to the immediate financial gains, the marathon has multiple other values.
First of all, as a large-scale sports event, it can stimulate the development of tourism in the city, attract out-of-town players and spectators, and then promote the growth of the city's tourism and consumption industry.
Secondly, the event helps to increase the city's visibility and influence.
In addition, the marathon demonstrated the vitality and positive spirit of the city, which helped to create a positive image of the city and promote the city's brand building.
Therefore, while the short-term economic gains may not be significant, in the long runThe urban value and social benefits created by the marathon cannot be ignored
Are there many running events such as marathons in your city?Welcome to leave a message to share!