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Written by |"Strong County Observation" column Du Yuwei
The full text is 1541 words, and it takes about 4 minutes to read.
Recently, the 7th China Rural E-commerce Conference and the 2023 Rural Live E-commerce Case Results Conference was held. The conference released the results of rural live broadcast e-commerce cases in 2023, and 7 counties and districts in Jiangxi, including Dexing City and Fengxin County, were selected as excellent cases of national rural live broadcast e-commerce.
Rural e-commerce is an effective means to broaden the sales channels of agricultural products, promote the development of rural industries and agricultural transformation and upgrading.
In recent years, Jiangxi's rural e-commerce has developed rapidly, especially the rise of live broadcast e-commerce, which has turned mobile phones into "new farm tools", transformed live broadcast into "new farm work", and cultivated a group of "new farmers" who started live broadcast e-commerce. This has brought new economic vitality to Jiangxi's rural areas.
According to the data, the online retail sales in rural areas of Jiangxi Province will reach 709 in 2022700 million yuan, an increase of 366%, 84800 million yuan, an increase of 328%。From January to April this year, the online retail sales in rural areas of Jiangxi Province have reached 237100 million yuan, 32 million online retail sales of agricultural products300 million yuan, all of which maintained a rapid growth rate of more than 30%.
These data show that Jiangxi's rural e-commerce has a strong growth momentum and broad development prospects. At present, the province has been approved 52 58 batches of national e-commerce into rural comprehensive demonstration counties, 10 provincial-level e-commerce into rural demonstration counties, 12 provincial-level e-commerce poverty alleviation key counties, and 95 towns and 66 villages have emerged.
Jiangxi's first ** village" Tiquan Village, Xingangshan Town, Dexing City, relying on e-commerce and logistics industry, has developed more than 20 fabric processing factories and more than 600 ** of various types, and more than 1,000 villagers in the village and its surroundings have been employed at their doorsteps.
Gangxia Village, Luoshi Town, Fengxin County, known as the "First Seedling Village in Jiangxi", has also developed by taking advantage of the east wind of rural e-commerce. Gangxia Village has more than 40 years of seedling planting tradition, 90% of the farmers are engaged in seedling planting, and the total planting area of the village is more than 8,000 acres.
In order to cope with the increasingly fierce competition trend in the seedling industry, the village has built a live broadcast room of the party branch of young talents, encouraging growers to participate in Internet seedling e-commerce training and regularly carry out live sales. At present, the total value of seedlings sold in the village through WeChat groups exceeds 2.6 million yuan, and the total value of sales through Douyin live broadcast exceeds 1.5 million yuan.
The examples of Dexing and Fengxin show that rural e-commerce live streaming is an important way to help high-quality agricultural products "go global". Rural e-commerce has created a new retail model that integrates online and offline, forging a new first-class chain of fresh agricultural products, and demonstrating the competitiveness of high-quality agricultural products with the assistance of increasingly efficient logistics and distribution.
The development of rural e-commerce can effectively promote the organic integration of primary, secondary and tertiary industries in rural areas, promote the extension of the agricultural industry chain, drive the employment and income of rural households, attract more young people to return to their hometowns to start businesses, promote the prosperity of rural industries, and help rural revitalization. Recently, in the field of promoting rural e-commerce, Chongren and Guangfeng have taken action.
On November 3, 2023, the delegation of Hangzhou Douyin E-commerce Base went to Chongren to conduct a business investigation on the Douyin live broadcast project of Chongren Maji industry and held a symposium.
In the face of the visiting delegation of the Douyin e-commerce base, Zhou Guohua, secretary of the Chongren County Party Committee, said franklyAlthough Chongren Maji is a beautiful business card in the local area, there are also shortcomings and weaknesses such as insufficient attention to market expansion and not selling.
himIt is hoped that the cooperation with Hangzhou Douyin e-commerce base will be strengthened, the advantageous resources will be further integrated, and the development of Chongren Maji industry will be driven by the market-oriented e-commerce live broadcast economic cooperation model, so as to effectively promote economic growth and increase farmers' income.
He promised that Chongren will go all out to increase policy support, create a good environment, provide high-quality services, and achieve win-win development for both sides.
At the same time, in order to promote the "going out" of local agricultural products, on November 7, 2023, Guangfeng District held a meeting to promote the sales of agricultural products into well-known supermarkets and supermarkets.
Gong Zhenzhou, secretary of the Guangfeng District Party Committee, said that it is necessary to focus on the goal of "optimizing the production end, doing the finishing end, smoothing the circulation end, cultivating the best end, and expanding the sales end", adhere to the online and offline efforts, promote the production and marketing of agricultural products, and let more Guangfeng agricultural products go out of Jiangxi and go to the whole country.
It is necessary to focus on characteristic leading industries such as Majiayu, build the whole agricultural industry chain, leave the main body of the industrial chain in Guangfeng, and promote agricultural efficiency and farmers' income.
All special agricultural products processing enterprises should stand in the perspective of building their hometowns, developing their hometowns and consolidating the achievements of poverty alleviation, continuing to promote industrial development and helping farmers increase their incomes, pay attention to the quality, safety and quality of agricultural products, and use various offline and online channels and forms to carry out production and marketing contact and docking, so as to drive the development of agricultural industrialization with market traction.
It is necessary to improve the first-class chain system, actively carry out activities such as online live broadcasting, and broaden the circulation and sales channels of agricultural products by setting up a live broadcast room for Guangfeng agricultural products and setting up special counters for trial sales.
It is necessary to optimize the regional public brand of "rich flavor", strengthen brand support, highlight the leading lead, and let more high-quality agricultural products "go out".
All districted cities, departments and bureaus, counties and districts are welcome to provide good experience and good practices in their work, and contact **:15879110323
Proofreading|Du Yuwei.