Xiaomi's every move to build a car has attracted the attention of the public, especially rice fans.
Following the true appearance of the first Xiaomi car**, on December 19, a Weibo of Lei Jun swiped the screen. He said that a friend sent him this sentence: "Lei Jun builds a car, the destiny returns, the word thunder is electrified, and the military word leads the car." He said that he must build the car seriously.
Source: Weibo).
Recalling that on March 30, 2021, Lei Jun announced Xiaomi's official entry into new energy vehicles, and said: "Xiaomi Auto will be the last major entrepreneurial project in my life, and I am willing to bet on all the accumulated achievements and reputation in my life to fight for Mi Auto!."Xiaomi will face this new journey with great dedication, great awe and lasting patience. "Everything seems to have happened yesterday, and Xiaotong remembers it vividly.
Source: Xiaomi).
Born in 1969, Lei Jun walked out of the campus of Wuhan University, served as the CEO of Jinshan at the age of 28, founded Xiaomi at the age of 41, and is now over half a hundred years old. Just some time ago, the news that Lei Jun personally donated 1.3 billion yuan to his alma mater also exploded the circle of friends - this is the largest individual donation to his alma mater in China so far.
For Lei Jun, who has long been financially free, whether it is a Xiaomi company or a Xiaomi car, the important thing is no longer how much money he makes, but to pursue his dreams. After the advent of the era of new energy vehicles, many enterprises have emerged in all walks of life in China to build cars across industries, and this change in the automotive industry is a godsend for new entrants.
As a well-known angel investor in China, Lei Jun has invested in NIO, a new force in car manufacturing, and NIO has also given back a NIO EP9 model limited to 6 units worldwide. However, investing in other car companies, Lei Jun's right to speak is limited, and only by building his own car can he create his ideal "dream car".
Source: NIO).
However, after all, cars are commodities, Lei Jun likes them himself, and consumers are willing to accept them to be considered successful!
According to the news exposed on the Internet, Xiaomi's first model will be released on December 28, but there are a lot of revelations about the price, ranging from 150,000 yuan to 350,000 yuan. Xiaotong (ID: dianchetong233) believes that it is easier to directly impact the high-end than to grab the market at the low-end and then hit the high-end, Xiaomi mobile phones have suffered enough to impact the high-end, and the first car is likely to be more than 200,000 yuan.
According to the real car picture on the Internet, Xiaomi's first car is currently codenamed "SU7", which belongs to the B-class sedan, the vehicle has smooth lines, and has an electric rear wing, since the pursuit of performance, then there must be a four-wheel drive version. The car offers 73The 6kWh and 101kWh versions of the battery have a range of 600 km under CLTC working conditions.
Source: Weibo).
Xiaomi's inherent cost-effective pedigree is also perfectly demonstrated in the car,SU7With LiDAR,Running surging OS,In addition to comfortable wheel space,Intelligent driving function、Internet of Everything is also the main selling point。
On the whole, the Xiaomi Su7 configuration is quite good, and the appearance, configuration and function are not lagging behind the common high-end pure electric vehicles on the market. It should be noted that now the competition of domestic new energy vehicles is extremely fierce, and there are not a few cost-effective products.
Source: Weibo).
According to the car declaration information on November 15 this year, Xiaomi Su7 has been connected to the network by the Ministry of Industry and Information Technology, and it is expected to meet consumers as soon as the end of this month and the first quarter of next year at the earliest. Lei Jun, who is destined to return, how successful can he be in starting a business last time, it doesn't take too long for us to get a first glimpse of the truth.
PS: According to Lei Jun, we Lei Technology (ID: Leitech) is also "electrified", Lei Technology pays attention to consumer electronics, smart home appliances, chips, Internet, AI and other hard technologies related to "electricity", with more than 1.6 million fans on WeChat, and tens of millions of fans on the whole platform;At the same time, Lei Technology has launched the car self-** "Tram Pass", only focusing on smart trams, and now WeChat has hundreds of thousands of fans, and it is also the head car account of platforms such as Chedi, Chejiahao, and Yiche. Therefore, Lei Technology does car content, "thunder is electrified", is this also "destiny"?
Some of the views in this article refer to the topic selection recommendation of [Spark Content Operation Master].
CES (Las Vegas International Consumer Electronics Show) 2024 is about to be grandly opened, and Lei Technology will send a reporting team led by "One Tianming" to Las Vegas, Nevada, USA CES 2024 on-site coverage, so stay tuned.
List of high-quality authors