Liu Run, a well-known ** person and business thinker, but caused an uproar because of a story. The protagonist of the story is a NakayamaLightingEnterprises, because they did not understand the basic scale effect and cost accounting, eventually ended up in overturning. This story wasLiu RunCited and shared as a business case, but questioned whether it is reasonable and credible. It seems a bit ridiculous to use such a paragraph as a refinement and excavation of business logic. Liu RunThe importance of understanding users' pain points and problems is emphasized by taking altruistic thinking as a business concept, but it is not appropriate to look for business rules and logic from such stories.
However,Liu RunIt's not just because of a quote from a story that causes controversy. There is another story involving the well-known Internet business of discount moms. It is said that Discount Mama once had 2,500 stores and 1.7 billion users across the country, but in fact, the information found showed that there were only more than 20 stores in Beijing. This raises questions about the veracity of the information. However,Liu RunHowever, he quoted this story in his speech, claiming that the discount mother achieved profitability in just 6 months, and claimed that its location had nothing to do with the location of the community, focusing on elderly consumption and high repurchase rateUnit valueis $25. The veracity of such stories is questionable, and some even resemble legends. Liu RunSharing this story as a case study makes it even more ridiculous.
In today's society, all kinds of success experts and business Vs have appeared one after anotherBusiness model, business thinking, etc., touting their own ideas and experience. Many people are fooled by their titles and expertise, but in reality, what they preach doesn't necessarily apply to everyone. For example, some of the mentionsBusiness modelIt may be tempting, such as 20,000 yuan of free rice for two years, 10,000 yuan for free and red wine, etc. However, even if someone is actually able to deliver on these promises, users will worry about being scammed and losing money. As a result, these stories are difficult to put into practice in reality.
Just like the aforementioned joke, some people interpret the idea of chicken soup as inspirational and business thinking, believing that as long as you dare to create opportunities, you can succeed. However, if you think deeply, you will find that the characters described in this story are at least in a certain circle that they have the opportunity to meetWorld BankPresident and Bill Gates, and talk to them, this is already a special group of people. For most ordinary people, it is very difficult to reach this level. So while this story is inspiring for some, it doesn't actually apply to everyone.
The significance of business stories is not completely deniable, they can be used as chicken soup, business thinking inspiration, but it should not be used as a panacea, a treasure book for doing business. Seek truth from facts, speak with data, and dig from businessBusiness opportunitiesIt is the right thing to do to find the basis and basis for decision-making. Data analysisIt can help us identify market risks and trends and make the right decisions. Therefore, we should focus on the actual situation and avoid being fooled by exaggerated business stories.
Business thinking refers to the ability to think about and solve problems from a business perspective. It emphasizes looking for through insight into the user's needs and pain pointsBusiness opportunitiesto create business value. However, in practice, business thinking is not the answer to everything. It needs to be combined with the actual situation andData analysis, rather than relying solely on subjective assumptions and fictional plots in the story.
Again,Business modelIt also needs to be revisited. An efficientBusiness modelIt should be based on actual data and market demand, not fabrication and exaggeration of stories. In the selectionBusiness model, we should have a deep understanding of the market, analyze competitors, consider resources and costs, and work out what is realistic and feasibleBusiness model
Overall, we should be interested in business stories, business thinking, andBusiness modelTake a cautious approach. Sold by commercial influencersSpeechAfter the legend, we need to clearly realize that business is realistic, and it needs data support and decision-making based on actual conditions. Only on this basis can we go further on the road of business and achieve greater success.