Young people are becoming more and more reluctant to work fast!
Every year, people are recruited from various manufacturers and distributors, but the result is that very few remain. Recruiting people every day and lacking people every day has become a long-term state in every chain in the FMCG industry.
Why are young people reluctant to enter the FMCG industry?
One word: tired
In the face of recruitment, all FMCG companies shook their heads. Not only the young post-00s now, but also the post-90s who have gradually entered their 30s, are also mostly in a state of exclusion from the FMCG industry。Especially in some grassroots posts, there is almost a problem of faults.
In response to why young people are reluctant to enter the FMCG industry, after consulting the former practitioners of the post-90s, the answer is concentrated in one word:Tired. Not only physically tired, but also mentally tired.
Originally, after entering the FMCG industry, most of them were ready to endure hardships. However, when faced with all kinds of complicated work, I found that I still underestimated the cruelty of the industry. From morning to night, we have to work with all kinds of people to achieve various achievements and targets。Physical fatigue and exhaustion can be overcome, but psychological pressure is too much for many people to bear.
In the work, we have to deal with complex interpersonal relationships, especially many dealers and small enterprises have incomplete training systems, and almost everything needs to be explored by themselves, and there is no substantive guidance. Even so, there are various targets set by the company, and it is an extremely challenging goal for most people.
In addition,There are also various complexities in the market。In addition to various superficial partnerships, the FMCG industry itself also has issues such as personal friendship and customer relations that need to be dealt with. For today's young people, they are more reluctant to face complex interpersonal relationships, and more willing to do their own things and work in a down-to-earth manner.
There is no time for four people outside of work, and even after work, they need to deal with various work problems, and for young people with relatively privileged lives, the pressure of this kind of work makes them feel extremely anxious.
In addition to anxiety, what makes young people even more unacceptable is the inability to make money!
I can't make any money by doing it
This is also one of the main reasons why many young people are reluctant to do FMCG. The need to face all kinds of workplace pressures, all kinds of busy work, and pressure from all sides, and finally not making money, which dissuades the vast majority of young people.
Many people will say that young people still can't endure hardship. However, in the final analysis, the reason is that no one will waste too much time in such a job if they have endured hard work and the money has not arrived. After all, in this society, young people still have a lot of choices.
In terms of hardship alone, occupations such as express delivery, takeaway, and online car-hailing have to endure no less than FMCG. Every day the wind comes and goes, especially in winter and summer, whether it is snow and all kinds of bad weather, every day is still thunderous work, and in the summer in the face of all kinds of heavy rain and hot weather, I have never relaxed.
However, among these professions, we can see a lot of young people. Although these jobs are hard, you can see the results of your efforts, see the increase in your income, and see your efforts turn into money.
The FMCG salesman is busy every day, visits and works non-stop every day, but the result is likely to be 0. For young people, no matter how big the cake is, it is not as fragrant as being able to eat a mouthful of rice in their mouths.
The FMCG industry is becoming more and more complex
Tiredness and lack of income are largely due to the nature of the FMCG industry itself, but in the final analysis, the industry as a whole is becoming more complex.
LikeLuo Yonghao recently appeared on the hot searchSome bosses are always daddy, and this is true when facing public relations, and the same is true when facing employees。Always on top, unable to communicate with employees on an equal footing, and always trying to target young people through PUA, pie painting, etc.
In addition to that,At present, the FMCG industry is mainly dominated by the post-70s and post-80s, and most of the ideas are very different from the current post-90s and post-00s。There are certain problems in ordinary communication, and it is difficult to coordinate the two by allowing the new post-90s and post-00s to enter such a workplace alone.
For many FMCG companies now,It's not that the post-90s generation is reluctant to enter, but that most companies don't have the soil for young people to survive。For the post-70s and post-80s, they are more likely to pursue stability at work, and rarely resign because they have been wronged or have not been able to perform.
However, for young people born in the 90s and 00s, they pay more attention to whether their work is comfortable or not, and whether their work meets their expectations......As a result, a new generation of young people is leaving their jobs more and more frequently.
Today's young people have more changeable thinking, and have their own understanding and ideas about the world, industry, brand, etc. The previous concept and management are more like a constraint for them, and this constraint has also directly caused them to collide with the industry. If you want to change this situation, you must make changes from the business model and cooperation model, and turn the ability of young people into your own motivation!