With the in-depth promotion of e-commerce in rural areas, rural e-commerce, as an important part of the digital economy, has become a strong driving force for rural revitalization. In August this year, the National Rural Revitalization Administration issued the "Notice on Further Promoting the Continuous Increase of Income of the Poverty Alleviation Population", encouraging the mobilization of e-commerce enterprises to connect with poverty alleviation areas, jointly help poverty alleviation areas increase the scale of agricultural product sales, and leave more income to the poverty alleviation population. It can be seen that e-commerce is playing an increasingly important role in helping farmers increase income and revitalizing the rural economy. As a national enterprise committed to promoting digital agriculture and helping rural revitalization, Yongbeida also actively practices corporate social responsibility and helps rural revitalization with digital economy.
For a long time, Yongbeida has been exploring a new e-commerce operation model, laying out the construction of digital villages, and boosting rural development with digitalization. On the basis of in-depth research, Yongbeida identified the entry point and focus of digital agricultural assistance, and launched an exclusive section of the "Huimei Village" shopping area to carry out precise assistance work in remote and backward areas. At present, more than 100 enterprises have joined the "Huimei Village" project, and the platform involves 14 categories, including thousands of agricultural products, bringing new opportunities for the sales of agricultural products.
In the process of assistance, Yongbeida also deeply realized that the practice of opening up the sales channels of agricultural and sideline products only through e-commerce channels can only solve temporary worries, and cannot fundamentally solve the problems faced by agricultural product sales and farmers' income increase. To this end, Yongbeida has put forward the "one enterprise and one village" plan, which aims to help rural areas further upgrade their industries, help rural areas accelerate the integration of primary, secondary and tertiary industries according to local conditions, so as to improve the added value of products, and take multiple measures to promote the digital transformation of the industrial chain and the first chain, so as to achieve the goal of supporting agriculture and helping agriculture and industrial revitalization.
In addition, in terms of in-depth excavation of new engines to help agriculture, Yongbeida has also actively introduced the live broadcast model to form a new model of "e-commerce + live broadcast + special agricultural products", and carried out special live broadcast activities of agricultural products with the help of its own platform advantages, while increasing product sales, it has also created a number of high value-added local characteristic agricultural product brands. In the future, Yongbeida will continue to introduce new technologies, new formats and new models to realize the deep integration of e-commerce and poverty alleviation, accelerate the transformation and upgrading of traditional agricultural industries, stimulate the endogenous power of rural development, and boost rural revitalization.