The apple box is called Ping An fruit, which is a unique Christmas culture in China

Mondo Culture Updated on 2024-01-30

As Christmas approaches, a special kind of apple, Ping An fruit, has become popular in the Chinese market. This small, delicate red and green apple, packed in a box printed with Christmas motifs, began to symbolize peace and blessings, and became one of the gift options for people to exchange gifts on Christmas Eve. However, Ping'an fruit is not an internationally accepted custom, but a unique cultural phenomenon in China.

The popularity of Ping An fruit is inseparable from China's traditional culture and commercial marketing. In traditional Chinese culture, apples symbolize peace and happiness. Christmas Eve happens to be homophonic with the word "Ping'an", so merchants cleverly combine apples with festivals to create the concept of "Ping'an Fruit". Through beautiful packaging and beautiful blessings, Ping An Fruit has become a unique way to express family, friendship and love.

In contrast, foreign Christmas does not have a similar custom of Ping An Guo in China. In Western countries, the traditional foods of Christmas are mostly turkey, sweets and puddings, and apples are not one of them. In addition, Christmas gifts in Western countries are usually placed under the Christmas tree, rather than by sending peace fruits to convey blessings.

The emergence of China's Ping'an fruit culture is a business-driven phenomenon. With the improvement of people's living standards and the change of consumption concepts, more and more people are willing to buy beautiful gifts to express their emotions during the festival. Merchants seized this market demand and promoted Ping'an fruit culture through various marketing methods, thereby promoting sales. Christmas has a Chinese flavor

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