Recently, the famous Hong Kong actor Andy Lau was named by a brand"Newly opened land"The use of lactic acid bacteria sauerkraut products as a spokesperson has aroused public attention. However, Andy Lau's agency sent a letter stating that Andy Lau had never endorsed the product, which was an infringement. The sauerkraut manufacturer involved in this incident is Heilongjiang Tianmiao Agricultural Products Processing
The company once said that it signed a contract with a film and television group, and did not directly sign a contract with Andy Lau. However, this response has been questioned by some legal experts, who believe that it may infringe on Andy Lau's portrait rights and reputation rights.
According to Andy Lau's agency, Hengtai Huanyu***, they issue multiple statements against false advertising every year. This incident has once again aroused public concern about false advertising and infringement of celebrity portrait rights. He also said that he would reserve the right to pursue legal prosecution and investigate the infringement of his civil rights and interests such as portrait rights, name rights, reputation rights, and intellectual property rights.
If sued, the company involved will be subject to legal sanctions. This incident has once again raised public awareness of false advertising and infringements, and has also reminded companies to respect the legitimacy of celebrity endorsements when advertising1. Although the company involved has said that it will investigate and take responsibility for the infringement, it is still to be seen how to deal with it.