Time flies so fast, and it's time to the Guangzhou Auto Show in a flash.
New energy vehicles are undoubtedly the biggest hot spot in the auto market. Among them, the new energy MPV is a rapid expander.
According to data from the China Association of Automobile Manufacturers, in 2021, 2022 and the first half of 2023, the penetration rate of new energy in the MPV market will be respectively. 8% and 203%。This is a market trend worth paying attention to, because the accelerated expansion of the scale of new energy MPVs is giving birth to a new blue ocean market with full potential.
In fact, in the new energy MPV, there has always been a genre dispute.
At present, plug-in hybrid (PHEV) models dominate the market and become the mainstream choice in the market.
Pure electric MPV, although there is a continuous influx of players, but user concerns are still there. After all, MPV models often have long-distance driving scenarios, especially on holidays, charging difficulties and range anxiety, these two problems are always hidden dangers.
Plug-in hybrid MPV wins the halo of the protagonist.
The core of the reason why plug-in hybrid MPVs are favored by consumers is that there is no battery life anxiety that is just needed.
Based on the comprehensive needs of endurance and energy replenishment efficiency, plug-in hybrid MPVs are more widely favored by consumers because of their smaller mechanical space, better power performance, and better fuel economy.
The plug-in hybrid MPV can be oiled or electric, and in pure electric mode, it can meet the needs of daily urban commuting and short-distance travelWhen traveling long distances, you can switch to hybrid mode without worrying about charging difficulties and range anxiety.
The plug-in hybrid MPV is born with a new energy vehicle label, which also makes it not only ensure low fuel consumption, but also enjoy preferential policies such as purchase tax exemption and green card when purchasing a car, which is economically competitive.
Plug-in hybrid MPVs are reliable and convenient, not only less dependent on utilities, but also provide stronger and smoother power output at low fuel consumption, bringing a better driving experience and adapting to more usage scenarios.
Having said all this, the conclusion is clear, that is, the market does need plug-in hybrid MPVs. "New energy, intelligent, multi-scenario" plug-in hybrid MPV has a great opportunity to "win the future".
The strength of the MPV market is the best confidence.
So, who will lead the plug-in hybrid MPV market?
Agui's view of the car is that compared with the sedan and SUV markets, the MPV market is more professional.
Therefore, instead of embracing new players, it is better to trust more professional and senior MPV brands.
22 years ago, JAC Refine filled the "gap" of Chinese brand MPV products and opened the era of Chinese brand MPV. After 22 years of grinding a sword, it can be said that JAC Ruifeng's deep understanding of the MPV category is by no means comparable to other car companies that have just entered the MPV.
Nowadays, under the east wind of new energy, JAC Refine MUSE architecture should be born, and the first mass-produced model under the MUSE architecture Refine RF8 is striding into a new stage of "new national tide intelligent electric hybrid MPV".
As the first MPV-specific architecture in China, the MUSE architecture has five advantages: native electric drive, flexible space, all-optimized protection, cloud-empowered intelligence, and co-creation of ecology. While bringing diversified driving space and cutting-edge intelligent driving experience, it also ensures the ability to continuously iterate.
As the first model based on the MUSE architecture, the Refine RF8 amplifies the comfort attributes of the MPV and provides a richer experience for the best value travel.
Ruifeng RF8 as an "evolutionary".
The body size of the Ruifeng RF8 is very advantageous, with a length, width and height of 5215 1895 1830mm and a wheelbase of 3100mm, which ensures that the interior space is spacious enough. The straight roof design and up to 2,500 litres of cargo space make the most of the space in the car. What's even more surprising is that all seats are matched with long-distance slide rails, which has a greater degree of freedom in the interior space, and a variety of scene modes can be unlocked through various flexible combinations, showing JAC's insight into the trend of MPV multi-scene use.
As the first mass-produced 3DHT electric hybrid MPV, Refine RF8 adopts a high-efficiency DHE+3DHT+ large-capacity battery solution, as well as a more mature P1+P3 motor combination, which can flexibly switch between multiple gears to meet the acceleration performance and economy level under different working conditions, and specially optimize the speed ratio structure according to the MPV user travel scenario, bringing a quieter and better driving experience and economy. At the same time, the thermal efficiency reaches 44With a 26% dedicated DHE engine, the Refine RF8 has excellent power performance and can bring a smoother acceleration experience.
The Refine RF8 battery capacity reaches 445kWh, pure electric range of 252km, in the face of urban conditions with ease, can effectively reduce the cost of car use, but also effectively reduce the charging frequency. In addition, JAC's patented cellular battery technology can effectively solve the two major pain points of super flash charging and battery safety. At the time of lunch, the Refine RF8 can be fully charged again. Moreover, the oil-electric Ruifeng RF8 has a comprehensive range of 1250km, which allows users to completely eliminate the "endurance anxiety".
In terms of intelligence, Refine RF8 relies on the new generation of Hongmeng 4 empowered by Huawei0 system, emitting the strongest sound of mid-to-high-end MPV.
15.6-inch large HD screen, plus a new generation of HarmonyOS 40 system, Refine RF8 has created a full-scene smart ecology in the car
Not only is the control and interaction experience silky, but also the one-touch connection and one-touch transmission can be realized, so that the mobile phone can flow seamlessly. Huawei's HarmonyOS system brings a massive open software ecosystem, covering 18 categories, including smart home, sports and health, smart travel, audio-visual entertainment, and education and office, covering almost all aspects of daily life. It can not only handle official business, but also seamlessly follow dramas, bringing users a new office and life scene, and also bringing a more convenient and intimate travel experience.
Agui car review: In the era of new energy and intelligence, users have put forward higher requirements for a good MPV.
Refine RF8 is obviously prepared, and has strong competitiveness in plug-in hybrid technology, space comfort, and intelligence.
At the 2023 Guangzhou Auto Show, the pre-sale of Ruifeng RF8 officially opened in Yangcheng, and the pre-sale of the fuel version was 16990,000-18990,000 yuan, 21 for the hybrid version99-23.990,000, in the current high-end new energy MPV market, this ** can be said to be a very competitive "unique gear".
Agui Kanche believes that after the full cycle of in-depth co-creation of users, the evolution and growth from concept to mass production, the first new product under the muse architecture has a strong product force, and 21The starting price of 990,000 yuan makes the Refine RF8 stand out in the market. It is believed that after the official launch of the Ruifeng RF8, it will inevitably light a bright light for the plug-in hybrid MPV market.