**:Times.
Drinking tea has been an elegant thing since ancient times, but the recent explosion of "Changshi Tea" in Fangcun, Guangzhou has unveiled another side of tea - "financial tea".
Fangcun, as the country's largest tea professional wholesale market and distribution center, has also had another resounding name for many years - "Tea Wall Street". The origin of this name is not complicated, because in Fangcun, there have always been two kinds of tea: one is tea for drinking, and the other is "financial tea" for stir-frying.
Walking in the large and small tea markets in Fangcun, the **Times reporter found that the words "investment", "collection" and "*" constantly appeared on the signboards of some tea shops. This also shows that tea has already become a new way of investment and financial management in Fangcun, some people take advantage of it to get rich overnight, and some people go bankrupt ......
In the Fangcun Tea Market, many shop signs have words such as "investment" and "collection". Photo by Wu Xian).
"The thunder of 'Changshi Tea' is unprecedented in Fangcun. In recent years, there are many brands running away in Fangcun, and 'Changshi Tea' is not the first one this year, but the impact is not so bad. In the opinion of a tea merchant who participated in the hype of "Changshi Tea", there is no difference between roasted tea and **.
As the smoke of "Changshi Tea" gradually dissipates, Fangcun is restoring calm, but the new "Changshi Tea" is secretly growing and brewing.
Return to the calm Fang Village.
At the beginning of December, "the 'post-00s' ran away after harvesting 500 million yuan", "50,000 yuan fell to 3,000 yuan overnight", and "many tea merchants surrounded the 'Changshi Tea' store" ......This series of shocking figures has uncovered the tip of the iceberg of Fangcun's "financial tea", and also made many people realize for the first time that ordinary tea can be as high as tens of thousands of yuan, and even be traded and traded at a scale of hundreds of millions of yuan.
The thunderstorm incident of "Changshi Tea" is not complicated. In September this year, a "post-00" Chaoshan guy created a new Pu'er tea brand called "Changshi Tea" in Fangcun, which continued to expand publicity through word of mouth in the industry, and also invited celebrities to help, and "Changshi Tea" suddenly became popular in Fangcun.
Changshi Tea" banner advertisement set up in the tea market. Photo by Wu Xian).
Before the thunderstorm, "Changshi Tea" released a total of 5 products, taking one of them, "Changshi World" as an example, the price of ** from 30,000 yuan per mention on September 1 (357 grams, 7 tablets) to 6 per mention on October 1550,000 yuan, the tea of "Changshi Tea" attracted the attention of practitioners, and the "post-00" Chaoshan guy was once known as the "young marshal of the tea industry".
On the relevant tea trading platform, full of praise for "Changshi tea", a comment posted on October 9 wrote: This tea is good, I believe it has become a market consensus, from the beginning of the listing of 35,000 yuan to the current 53,000 yuan, if it is not for the value of tea is recognized, it is impossible to get such results in just one month, combined with the recent "high fever" trading heat, the positive ** of this tea is still spreading, and many tea lovers are also waiting for the opportunity to ......
But what I didn't expect was that this "young marshal in the tea industry" did not talk about "martial arts" at all, and it was not uncommon for "financial tea" to explode in Fangcun, but often the entire hype cycle would last for a year or two, but I didn't expect that this time the cycle was only 3 months, and many tea merchants who participated in the hype of "Changshi Tea" were instantly stunned by this operation. A tea merchant in Fangcun told the **Times reporter: "Many of our tea merchants and franchisees were still paying them at the end of November, but they ran away the next day and didn't do anything, watching us buy more than 50,000 yuan of tea, and in the end (the value) was only 3,000 yuan." ”
Subsequently, at the beginning of December, the scene of many tea merchants besieging the "Changshi Tea" store went viral on major social networks, and Fangcun's "Financial Tea" and "Tea Wall Street" began to resound all over the country.
As the smoke caused by the thunderstorm of "Changshi Tea" gradually dissipated, the ** Times reporter recently visited Fangcun and Guqiao Tea Street, where the "Changshi Tea" store is located: there are not many people in the huge Fangcun Tea Market, and the Guqiao Tea Street is quite deserted, and the "Changshi Tea" store has long been covered by plastic sheeting. In this regard, a tea merchant at the scene said: "The main thing is that the impact of this matter is too bad, in the past few days, many people have come to take pictures and check in every day. ”
The "Chang Shi Tea" store has been closed, and the local market has covered it with plastic sheeting. Photo by Wu Xian).
After the popularity of the "Changshi Tea" incident declined, the tea market in Fangcun also returned to calm, but the tea merchants also generally reported that this year's tea business is difficult to do, and the normal business of many tea merchants is off a cliff**. Liu Peng (pseudonym), a local tea merchant, told reporters: "Tea is a non-essential commodity, and many people will drink more tea and good tea when they have money, but now it is not very good, and tea is even more difficult to sell." Especially now that e-commerce is developed, individual customers basically buy tea online, and there will be occasional individual customers in the past few years, but there have been basically no individual customers in recent years. My business has dropped by 70% to 80% this year, and I still have hard expenses such as rent of more than 10,000 yuan a month. ”
However, the extremely ironic scene is that there is also a huge advertisement in an alley of Guqiao Tea Street that reads "Good Tea Selected for the Future", but below the advertisement, there is an anti-fraud and anti-fraud banner pulled by the local street: "Keep a normal heart, high-interest investment 'bait' does not move", in which the word "bait" is particularly eye-catching.
Changshi Tea" is an advertisement set up in the tea market. Photo by Wu Xian).
Tea merchant: Roasted tea is no different from **.
After visiting a number of tea merchants, the reporter found that there are two completely different types of merchants in Fangcun:
One is the tea merchant who regards "financial tea" as a flood beast, and has been making a living by buying and selling tea for decades, and the tea sold is mostly between tens of yuan and hundreds of yuan;
One is that it is reasonable to think that the existence of "financial tea" is reasonable, and while operating the tea business normally, part-time speculation of "financial tea" to make money, and some people are full-time roasting tea.
We are with the gang of roasted tea is the well water does not interfere with the river water, and I have never believed in getting rich overnight, doing things honestly and being a man in my duty. Lao Chen is a Chaoshan man, and his wife have been running a tea shop in Fangcun for nearly 20 years, and they have never participated in the speculation of "financial tea" over the years, and they have never inquired about "financial tea".
Liu Peng belongs to the second category of tea merchants, and his store is directly opposite the "Changshi Tea" store. He told reporters that he also bought more than 100,000 yuan of "Changshi Tea" this time, and after the thunderstorm, he simply admitted defeat and sold the "Changshi Tea" in his hand for 4,000 to 6,000 yuan.
For "financial tea", Liu Peng believes that existence is reasonable, what products are used for frying, what products are used for drinking, everyone knows very well that fried tea is no different from the popular fried shoes and fried wine. After the explosion of "Changshi Tea", a considerable number of ** people think that the tea merchants who participated in the hype deserve it, and Liu Peng does not shy away from this: "Normal, we see it very thoroughly, it is indeed deserved, of course you will make and lose when you participate in the hype, there is no right or wrong in itself." ”
However, another tea merchant Chen Li (pseudonym), who participated in the hype of "Changshi Tea", was extremely angry at the opinion that they deserved it. Chen Li is also at a high point**"Changshi Tea"**She said: "I'm not saying that I must be a victim, but the people around me do suffer a lot, and they must have premeditated to do this game." Now the outside world may think that the tea market owners are relatively rich, and it is normal for some people to stare at their money now. If someone does it with premeditation, they should be punished by the law, not the other way around, and they should blame us as victims. ”
Regarding the question of whether gambling (luck) is involved in the process of roasting tea, Liu Peng believes that ** is also gambling. "Actually, this is similar to the definition of **, you haven't seen anything yet, but the roasted tea is at least in stock, in fact, it's all about the same. ”
Pu'er tea is different from other teas, the older Pu'er tea is, the more fragrant it is, and after time precipitation, the scarcity of some ten or twenty-year-old tea is the same as that of Moutai, and everyone is frying this scarcity. Liu Peng said that similar to liquor, a well-known Pu'er tea brand is like "Kweichow Moutai" in tea, with a large number of people participating in the hype, large brand influence, stable and small fluctuationsAnd "Changshi Tea" is like some other wines in Moutai Town, and some people are also involved in the hype, and at the same time, the volatility is greater, and the probability of making and losing money is also greater.
If you have to think it's a gamble, I can't explain it to you. Chen Li said bluntly.
Trading platforms contribute to "financialization".
When it comes to the origin of "financial tea", a topic that can never be separated is Wu Yuanzhi and the Taetea he created. It is understood that the phenomenon of Pu'er tea as an investment began to emerge in 2006, reached its peak around 2013, and then to today's more than ten years, "financial tea" has continued to explode and skyrocket. Especially around 2008, Taetea launched more than 1,000 franchise stores across the country, using high-profile packaging, limited distribution and other means to make the number tea series Pu'er tea into a luxury product, and at the same time instilling in the industry the concept that "Pu'er tea is more fragrant the older it is" and that old tea is more expensive than new tea, which brings significant value-added space, which has also become the foundation of Pu'er tea's financial attributes.
In addition to the speculation of spot tea, "financial tea" has also developed a first-class market. In the ** mode, as long as there is a bill of goods, you can find a tea merchant to pay a deposit, but do not do the actual transaction, and wait for the tea ** to climb, and then sell to the next tea merchant by the previous tea merchant, so that the cycle repeats, "drumming and passing flowers". Among them, of course, it is inevitable that the price increase method of "selling and buying by yourself" has led to the soaring price of Pu'er tea, and the reputation of "financial tea" has also come from this.
Even in a tea market in Fangcun, the **Times reporter saw that the market also clearly wrote on a propaganda board: "Support the establishment of an electronic trading platform, innovate tea auctions, introduce new formats of live broadcasting, build a network platform economy, ** and other trading ......models."”
At present, regardless of whether the "financial tea" itself is reasonable or not, after years of development, "financial tea" has formed a complete industrial chain or speculation chain in Fangcun: from the source manufacturers of tea, to the major tea brands, to a large number of distributors, franchisees, and then to a larger number of ** buyer groups, as well as various intermediate roles such as tea saucers from time to time, constitute the main body of speculation "financial tea".
In this industry chain, there is also an extremely key role - * trading platform. According to the tea merchants in Fangcun, there are currently several trading platforms in Fangcun that specialize in tracking the trend of various tea brands - each tea has the same number as ***, and you can track the rise and fall of related products in real time by entering the number or name, how much per day and how much per month, which is almost exactly the same as *** software.
At the same time, these platforms can also provide speculators with interactive communication and trading modules, so that buyers and sellers who "find tea" and "come out of tea" can check the rise and fall of products and find counterparties very smoothly. Even on the trading platform, you can see a lot of introductions to some new brands or some "financial tea", trend analysis and many other contents.
Another key function of these platforms is to provide "strict inspection, identification, and professional warehousing" services for both parties to the transaction, which completely eliminates the uncertainty and trust problems in the "financial tea" transaction, and greatly promotes the rise of the "financial tea" transaction.
A Fangcun tea merchant who often uses the relevant platform told reporters: "The information on the platform is quite accurate, and it is generally their salesmen who run around the market to understand and collect the transactions of related products, so their ** information is a very good reference price, and the authenticity is quite high." ”
However, it should be noted that on these platforms, there are also a lot of "touting remarks" about related products, such as the unilateral touting of "Changshi Tea" and so on. Therefore, Chen Li is also full of resentment towards these platforms: "We feel that their information is also a lot of controllable, and it is normal for people (platforms) to make money and say good things to their bosses." ”
Walk on the edge of the law.
In the "financial tea" drama of beating drums and passing flowers, once you are careless, you may be doomed, and the lesson of the "Changshi Tea" explosion has been extremely profound.
As far as I know, in the hype process of 'Changshi Tea', some people invested more than 20 million yuan in real gold, and even more people participated in it on a scale of several million yuan. In terms of funds, some of them use their own funds, some of them make up with relatives and friends, and some people use the money from credit cards and online loans to invest, which may be the worst. A tea merchant in Fangcun said.
But after encountering these **, tea merchants often have difficulty "defending their rights". The above-mentioned tea merchant said: "It is difficult to file a case and convict the ** party at present, because they will not leave such an obvious handle for you." In the process of participating in the hype, the relevant ** party is also getting smarter, and will not openly promise to repurchase, insurance price, etc., often through other ways to 'increase credit' for themselves, and there are tea saucers to coax **, in the atmosphere of Fangcun, it is difficult for you to control yourself not to participate. But in the final analysis, these behaviors will be more or less related to illegal fundraising and fraud. ”
In this regard, Jiang Huaqin, a full-time lawyer at Zhejiang Baihe Law Firm, said that in this "game" of "financial tea", if there is no thunder, as long as the participants abide by the rules of the "game", it should be allowed by the principle of autonomy of civil legal will. If the "game" violates the rules of the game and causes actual losses to other participants, other "game" participants may have to bear civil legal liability for compensation for the losses if they claim compensation. If the failure of the "game" leads to the loss of the participants' capital (that is, the so-called thunder), then it depends on the subjective intention of the person and the flow of funds to judge the nature of the case, which may be suspected of illegally absorbing public deposits or fund-raising fraud.
In response to this kind of case, I personally tend to be suspected of fundraising fraud. Because the 'gamer' is operated for the purpose of illegally appropriating other people's money from the beginning, there is no intention for investors to get a return or be repaid. The end result of the 'game' is the loss of all or some of the participants. If the funds obtained are used for squandering, then all the constituent elements of the crime of fund-raising fraud are fully satisfied. Jiang Huaqin said.
It is not difficult to find that no matter how gorgeous the tea packaging is, in the entire "financial tea" transaction link, it will inevitably touch some legal red lines or gray areas, and even begin to spread to a wider range.
A Ms. Wang, who works in Shenzhen, told the **Times reporter: "My friend asked me to participate in the trading of 'financial tea' some time ago, and I don't understand the routine. Roughly my friend is going to buy a 'financial tea', but she doesn't have enough funds, I paid 30,000 yuan to participate in it, held it for about half a year, and sold the tea according to the agreement after expiration, I am expected to get 10,000 yuan, and the higher part has nothing to do with me. And they say that the dealer of this tea is strong and will definitely not run away. But I estimate that once the thunder explodes, I will definitely not be able to get this money back. ”
In this context, the regulatory authorities have also repeatedly disclosed the risks of "financial tea".
In the second half of 2021, regulatory authorities in Guangdong, Yunnan and other places and tea industry associations issued documents to remind the risks of financial tea products, pointing out that "the secondary risk of financial tea speculation and bubbles is extremely high".
On June 30, 2023, Xishuangbanna Prefecture, Yunnan Province, held a symposium on "Rectifying the Chaos of Pu'er Tea 'Financial Tea'", denouncing the chaos of "financial tea" for its great harm and deep impact, harming the interests of consumers and undermining the order of market circulation.
In October 2023, Fujian Province issued a risk reminder on preventing illegal fundraising in the name of "financial tea" and "wealth management tea".
On December 6, Liwan District, Guangzhou City also released the "Financial Tea" and "Financial Tea".Gambling Traps!The article mentions that in the name of selling high-end tea, individual tea companies promise to repurchase it in the form of principal and interest after a certain period of time, in order to defraud illegal profits.
But it is a pity that in recent years, "financial tea" explosions have been common, and some speculators have lost all their money, but there are still a large number of people who are happy to participate in it. Liu Peng said frankly: "The hype of financial tea, on the one hand, is to exploit legal loopholes, and on the other hand, it is to take advantage of people's greed. From the victims' point of view, some may also obviously know that something will happen to them, but looking at the soaring tea leaves along the way, it is difficult not to be tempted not to get involved. ”
In fact, the thunder of "Changshi Tea" is not the end. In Fangcun, there is also a big drama that is being staged: some people are buying "Changshi Tea" with the "floor price", hoping that "Changshi Tea" will make a comeback and ......make a comebackUnder the chaos of "financial tea", the thunder of "Changshi Tea" is not the first, nor is it the last, on the relevant trading platform, dozens of tea brands are still active in it, and the next "Changshi Tea" is also secretly growing and brewing.
Editor-in-charge: Luo Xiaoxia.
Proofreading: Gao Yuan.
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