Beijing News (Reporter Qin Shengnan) Meituan's self-operated retail brand "Meituan Maicai" has been upgraded to a new brand "Little Elephant Supermarket" since December 1 after celebrating its fifth birthday, and has launched a new logo, which has been launched in Beijing, Shanghai, Guangzhou and Shenzhen and other cities. "Little Elephant Supermarket" distributes categories from fresh food to daily necessities, alcoholic beverages and other categories.
It is understood that the upgraded "Little Elephant Supermarket" is still Meituan's self-operated retail business, and the service model of "mobile phone online order, the fastest delivery in 30 minutes" remains unchanged.
From "grocery shopping" to "supermarket", it is the intuitive embodiment of the continuous enrichment of products in Little Elephant Supermarket. According to the person in charge of the business of Little Elephant Supermarket, it is not difficult for consumers who often used "Meituan to buy food" in the past to find that Meituan has long been more than just "buying food", and the variety of goods has been comparable to that of medium and large supermarkets. Up to now, Little Elephant Supermarket has been launched in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Suzhou and other cities.
Regarding the membership rights and interests and product discounts that many old users are concerned about, the person in charge of the Little Elephant Supermarket brand said that all the membership rights and interests enjoyed by the original Meituan Grocery members will remain unchanged. In addition, on the basis of the original super category day, super star recommendation and other big promotion activities, Little Elephant Supermarket has carried out **direct drop, seckill, buy one get one free** activities around more than 1,000 commodities such as fresh food, dairy products, and wine.
Edited by Zhu Fenglan.
Proofread by Wang Xin.