Under the real estate adjustment cycle, what about the operation of industrial parks that are also related to real estate?
On December 12, at the first "Greater Bay Area Industry Forum" hosted by Guandian Agency, the research results of the "Excellence Index - 2023 Industrial Logistics Excellence Performance" were also officially released.
According to the data, among the industrial operating enterprises monitored by the opinion index, the operating data of more than half of the industrial park enterprises will weaken in 2023, the sales of industrial carriers will be trapped, and the leasing will encounter greater pressure. Among the 16 sample listed companies, 12 companies experienced a decline in revenue, 11 recorded a net profit attributable to the parent company, and 10 had a decline in gross profit margin compared with the same period last year.
Sample of listed industrial park enterprises:12 of the 16 saw a decline in revenueSince the beginning of this year, the country has placed more emphasis on focusing on industry and returning to manufacturing, and the application of digital and intelligent technology in parks has become more common. However, the fast-growing first-tier cities are also facing the problems of "industrial hollowing" and "high vacancy rate of office buildings and industrial parks".
Among the industrial operation enterprises monitored by the opinion index, the operating data of more than half of the industrial park enterprises will weaken in 2023, the sales of industrial carriers will be trapped, and leasing will encounter greater pressure. Including Wuhou High-tech, which is listed in the first place, among the 16 sample listed companies, 12 companies have experienced a decline in revenue, 11 have recorded ** net profit attributable to the parent company, and 10 have a decline in gross profit margin compared with the same period last year.
In terms of industrial land, land sales have shrunk as a whole, and industrial enterprises are less willing to invest in expanding production. From January to October, the number of industrial land transactions was 22,981, a year-on-year increase of **2089%；The land area of the transaction is 98564300,000 square meters, a year-on-year increase of **2255%；The planned construction area of the transaction land is 134081160,000 square meters, a year-on-year decrease of 2111%；The total price of the transaction is 34228.3 billion yuan, a year-on-year increase of **1401%。
The market for industrial park REITs is deterioratingAt the same time, the market sentiment of public REITs in the first three quarters was also poor, and the activity was low. Up to now, a total of 29 public REITs have been listed and traded, of which 9 are industrial park REITs, accounting for 31%, which have sustained operating income and stable cash flow, strong anti-inflation ability, and stable dividends, which is an important part of the REITs market. Generally speaking, it should be favored by investors, but the reality is very skinny.
Judging from the transaction data, the REITs market will show a decline in volume and price for a long time in 2023, and market confidence will continue to weaken. In terms of market activity, in November, more than half of the REITs continued to decline, and investors became more cautious due to the weakening of economic recovery expectations and the deterioration of the fundamentals of some projects, and the liquidity of the REITs market was further tightened.
The opinion index shows that in the secondary market, from January to November, the overall performance of industrial park REITs was weak, and the market deteriorated. In November, the Lingang Innovation Park REIT and Dongjiu New Economy REIT, which had just completed the lifting of the ban in October, maintained their downward trend despite the narrower decline in October, and the impact of the lifting of the ban on the secondary market** exceeded expectations, indicating that investors are concerned about the short-term development of the industrial park, and the weak liquidity also makes the market more volatile.
Judging from the products that are still in the process of the stock exchange, as of the end of November this year, 4 REITs have been approved but have not been officially listed for trading, and another 10 products are under approval. Four of the 10 products under approval belong to the park infrastructure category, including E Fund Guangzhou Development Zone High-tech Industrial Park REIT, Huatai Zijin Nanjing Jianye Industrial Park REIT, CICC Chongqing Liangjiang Industrial Park REIT, and Bosjin Kai Science and Industry Industrial Park REIT.
Big coffee supports the operation of the industrial parkIn the face of the current operation of the industrial park, at the "Greater Bay Area Industry Forum", a group of industrial park experts expressed their opinions.
We all know that it is difficult to attract investment in the park, but I think it is even more difficult to operate, and there is a great relationship between investment and operation. Referring to the key points of the operation of the park and the problem of breaking the integration of industry and city, Zhang Yiping, secretary of the Party branch of CIMC Industry City and president of the Industrial Research Institute, said. According to him, the reason why its parks have done a good job in attracting investment is that they have been operating since the time they acquired the land.
When I got the land, I was thinking about operation, and after I got the land, I was thinking about what kind of industry, what kind of space I wanted, and what kind of supporting facilities I wanted. So in a sense, we operated earlier than the merchants. In my practice, many customers come because the service is done well, and many prospects are impressed by the service ability. ”
Similar to Zhang Yiping's practical experience, Xiao Qin, deputy general manager of Runcheng New Industry, also mentioned when talking about the refined operation and industrial ecological construction of the industrial park: "Industrial operation does not start to operate after delivery, from industrial product design to industrial investment, it is to serve the industrial operation in the later stage, so we believe that industrial operation should be considered in the early stage of industrial positioning and product design, and how to use such space for back-end operation." ”
She took the professional theme park as an example to illustrate, for example, for the biomedical park, there will be some special requirements in the construction of industrial space carriers, compared with the standardized industrial park, the biomedical park has special needs in the discharge of hazardous waste, GMP plants, dual-circuit power supplies, and Class A warehouses, "so we believe that the investment operation of the park should start from product design." ”
In the investment operation experience of Runcheng New Industry, Xiao Qin mentioned that in addition to customizing some customer products according to customer needs, there is also a key point to cooperate with the first. She pointed out that it is inseparable from the interaction with the first in the investment promotion, and the first can be connected to more leading enterprises and large enterprises.
Regarding the cooperation with **, China Merchants Shekou Industrial Park also has the right to speak. Ning Gaofeng, general manager of the park operation center of the China Merchants Shekou Industrial Park Division, focused on the perspective of industrial construction on the same day, emphasizing that "it is very important to be an industrial park and a good one".
If an industrial park in a certain place can help the local government implement the strategy and spirit of the superiors, this is a very effective industrial park practice. If we have an industrial park in the local area, we can take advantage of it. He gave an example: The report of the 2021 ** Economic Work Conference has more than 20 pages, basically every page talks about the digital economy, expressing the great importance attached to the digital economy. The Shenzhen-Harbin Industrial Park in Harbin seized this opportunity and planned together with the best to build a digital economy benchmark park in Heilongjiang, and later became a provincial digital economy demonstration park and promoted it throughout the province.
Ning Gaofeng also mentioned that the development of industrial parks needs to be planned in conjunction with local industrial development, with leading industrial chains and one or two auxiliary industrial chains. As long as the project enters the local leading industry development plan, it can be co-built with the first, and the project will also obtain a lot of matching industrial policies in the process of co-construction.
Written by: Qiu Yongfen, reporter of Nandu Bay Finance Agency.