Wong Kar-wai, Jin Yucheng, Hu Ge, You Benchang, Xin Zhilei, Ma Yili ......With so many big names joining, "Flowers" is not popular.
With the release of "Flowers", the food in the play has also become popular, causing the audience to salivate;Among them, "Benbang Cuisine Pie", "Cantonese Cuisine Pie" and "Snack Pie" use each other's tricks to watch the door, such as pork rib rice cake, farewell concubine, dry fried beef river, soaked rice, etc., impacting your taste buds through the screen.
At the same time, for the check-in locations in the play, the "hotel faction", "street faction" and "other landmark faction" are three-legged, and the Peace Hotel, Moss Shengyuan, Huanghe Road, Kai Ling Cafe, No. 27 Bund, etc., have become the background of people's city walk.
Pan Ge found that although the reputation of "Flowers" was mixed after its release, it did bring a wave of growth to catering and tourism by relying on its huge traffic.
And many fans and friends, I am afraid that they have already done a good job on Dianping, and they will set off today to experience "Flowers".
Recently, Wong Kar-wai's "Flowers" has become popular, and the various delicacies in the drama have attracted the attention of foodies.
Pan Ge found that in order to eat the same style in the play more accurately, many "food coffees" opened Dianping and made a strategy in advance on it;At the same time, the various delicacies in this drama are mainly divided into three major schools:
The first faction is the "local vegetable pie".
The story of "Flowers" takes place in Shanghai, so most of the food in the play belongs to Shanghai's "local cuisine".
For example, pork rib rice cake, as a famous food, witnessed the revolutionary friendship between Mr. Bao and Miss Wang, and the audience watched the two chatting while eating, and the tears of anger slowly flowed from the corners of their mouths.
On Dianping, time-honored brands such as Xian Delai and Jiang Shopkeeper are the most popular, among which the 15 yuan pork rib rice cake has a daily sales of more than 150,000 yuan.
However, some diners come here, but they encounter the triple crit of "too long in line, average service, and unsatisfactory", and can only comfort themselves that they "at least loved".
At the same time, there are also foodies who choose to take out to their homes, Ele.me data shows that the weekly search volume of pork rib rice cake increased by 670%, and the number of takeaway orders increased by 237% compared with last week.
In addition to pork ribs and rice cakes, Farewell My Concubine is also a famous dish in the play, which is made of soft-shelled turtle and old hen, and is famous because Wei Zonghao ordered 88 servings.
Pan Ge found that in Shanghai's "Benbang Cuisine" restaurant, the price of Farewell My Concubine is generally close to 1,000 yuan, and many diners often put their chopsticks aside because they are too nourishing, and say while bleeding from their noses: "Overlord, don't mind." ”
Not only that, Chuansha chicken feet, Qibao dregs fish, hot mutton, braised paddling, herring bald lungs and other "local dishes" have also successfully come out of the circle through TV series.
In this regard, some netizens said: "When it's cold, I like a sheep, and every time I eat it even though it's far away." "I love braised paddling, after all, I paddle every day. ”
On the other hand, some netizens criticized the food, saying: "Some Chuansha chicken feet don't even cut their nails, do they keep picking their noses?"”
The second school is the "Cantonese cuisine pie".
Just like doing business in the play, it is divided into the Shenzhen Gang, in terms of the choice of food, the "Cantonese cuisine" from Guangdong also competes with the "local cuisine".
In this faction, Mr. Bao's favorite dry fried beef river has become the top stream, the beef is oily until it is medium-cooked, the sprouts are at the bottom, and the rice noodles are put into the pot, and it is the most fragrant to eat on the stove just out of the pot.
On Meituan's takeaway, Hu Ge fans from all over the world spent 20 yuan to place an order to fry Niuhe, eating delicious food while watching "Flowers", and planned to cry Bao Bao across the screen.
On the other hand, "Cantonese cuisine" such as shipking fried rice and crane needle are also gradually becoming well-known. For example, some netizens can't eat the boat king fried rice, so they become a "Chinese master" and try DIY by themselvesAnother netizen said: "The crane needle has no appetite when I listen to it, because I have been sick since I was a child." ”
The third faction is called "snack pie".
In addition to the two major cuisines, there are also some snacks that are difficult to categorize and therefore have a class of their own.
For example, a simple soaked rice, after being paired with a variety of side dishes, can not only be eaten by Mr. Bao, but also may have the magical effect of "transit".
At the same time, snacks such as Xinghualou Dingsheng cake, Zhujiajiao pickles, and Chongming cake have also attracted the attention of fans. However, some netizens said: "Chongming cake is a nightmare when I was a child, and the old man starts to make it every winter, and the volume is like a building material, and I almost vomit when I eat it." ”
In addition to the exploration of food, the same landmark in film and television works has also attracted a lot of attention. Pan Ge found that these landmarks can also be divided into three major groups:
The first faction, called the "Hotel Pie", focuses on a magnificent atmosphere.
For example, in the face of traffic, the Peace Hotel launched a 1,460 yuan "Flowers" meal for two, priced at 1,702 yuan after adding a service fee, with a daily limit of 20 servings.
In this regard, some netizens said: "It can be robbed, but it wants to give you a table of dishes." "The name of the dish is full of gimmicks, but there is no hard dish, and the Peace Hotel really does not pit the poor." ”
On the other hand, the English-style suite arranged by my uncle for Mr. Bao has also risen to 16,888 yuan a night, which is more than 3,000 yuan more expensive than other rooms of the same type, and it is now difficult to find a room.
At the same time, the Moss Shengyuan Restaurant on the Yellow River Road also ushered in great popularity. According to data from Meituan and Dianping, the search volume of "Moss Shengyuan" increased by more than 13 times month-on-month, the number of related evaluations increased by nearly 10 times, and the number of notes and strategies increased by more than 13 times.
In addition, it was once the tallest international hotel in the Far East, because of the popularity of butterfly crisp, it also attracted many tourists, and the public commented, the price of "original big butterfly" was 32 yuan, becoming the sales champion of the hotel's pastry house.
On the other hand, the Jinjiang Hotel, which was once a state guesthouse, was founded by Ms. Dong Zhujun, a pioneer of women's rights.
The second faction is the "street faction". Different from the grandeur of the "restaurant faction", the members of the "street faction" focus on being close to the people.
For example, the Yellow River Road, where the Zhizhen Garden is located in the play, has become a new treasure of Shanghai's new City Walk. In this regard, some netizens said: "The wealth of the sky is finally the turn of the Yellow River Road, and there are 100 million people on the street." ”
The other road that intersects with the Yellow River Road is the more market-like Guling Road, Pan Ge first saw this name, and immediately thought of the movie "Guling Street Juvenile Homicide", for a moment Shanghai and Taipei are intertwined, and the two old times overlap each other.
The third faction is called the "Other Landmark School".
Among them, Commander Kai Cafe is not only the place where Ah Bao and Hu Sheng talk about things, but also the place where Wang Jiazhi and Mr. Yi met in the movie "Lust and Caution".
At the same time, No. 27 on the Bund is the Shanghai foreign trade company where Miss Wang works in the play, and is now called Roosevelt Mansion;And No. 101 Xikang Road was the place where the first subscription warrant was purchased that year, allowing countless "Yang Millions" to achieve financial freedom.
In addition, Lyceum Theatre, Cathay Pacific Cinema, Shanghai Exhibition Center, Sinan Road Post Office, Red House, etc., have also become check-in places for drama chasers, and some travelers wander in the retro streets and alleys, unable to distinguish between dreams and reality for a while.
The offline influence of "Flowers" seems to be the best in its online ratings.
Pan Ge learned that "Flowers" directed by "Sunglasses King" has exceeded 30,000 in Tencent's ** station and has entered Tencent's popular clubThe original work of "Flowers" written by Jin Yucheng is also expensive in Luoyang.
However, some netizens expressed not optimistic views on this series.
For example, some netizens said: ""Flowers" is like a Hong Kong drama and ** drama, but it is not like Shanghai in the 90s. Some netizens said: "This is just Hu Ge's version of "The Wolf of Wall Street", or the Shanghai version of "The Great Gatsby". ”
Although similar criticisms have come and gone, in today's world where traffic is king, "Flowers" can still be regarded as a success.
For example, data from Meituan and Dianping show that in the past week, the online transaction volume of the Huanghe Road store of Moss Shengyuan Restaurant increased by 170% month-on-month, and the number of orders increased by 240%.
At the same time, Dianping data also shows that the search volume of "flowers" increased by 400% month-on-month, and the number of related reviews increased by 555%.The number of related notes has increased by 540%.
On the other hand, Tongcheng travel data shows that last week, Shanghai's tourism popularity was **12% month-on-month. Among them, Shanghai Nanjing Road Pedestrian Street, the search popularity is **73% month-on-month;Hotels around "Nanjing Road Pedestrian Street", the search popularity is **19% month-on-month.
Ctrip's data shows that in the past week, the number of bookings for private group and group tour products on the platform in Shanghai has increased month-on-month.
In this way, with the popularity of "Flowers", Shanghai is expected to become a new Internet celebrity travel destination after Zibo, Tianjin, and Harbin;For fans of "Flowers", Shanghai, which was turbulent in the 90s, is becoming their spiritual "Mecca".
In fact, as early as many years ago, film and television works have become a popular vane, for example, more than 20 years ago, Pan Ge ate taro for the first time because he was planted by the TV series "Prime Minister Liu Luoguo".
Nowadays, the impact of film and television works on people's lives has become more extensive and rapid;Under the guidance of the local life app, people can have a more detailed understanding of the same food in the film and television, and they will also have a more delicate perception of the emotions of the characters in the play.